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Browsing International Conference on Business and Information (ICBI) by Subject "Adaptation"

Browsing International Conference on Business and Information (ICBI) by Subject "Adaptation"

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  • Athapaththu, H.K.S.H. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    International advertising entails dissemination of a commercial message to target audiences in more than one country. International advertising can, therefore, be viewed as a communication process that takes place in ...

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