Browsing International Conference on Business and Information (ICBI) by Author "Jayasooriya, S.D."

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Conceptualization of Digital Marketing Orientation on Business Performance of Small and Medium Exporters in Digital Era: With Special Focus on Export Market Orientated Behavior

Jayasooriya, S.D.; Yatigammana, M.R.K.N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

There is a huge gap between market-orientated information generation, dissemination, and responsiveness to the customer of SMEs in developing countries. Developed countries massively use digital marketing to minimize the ...
Constructing an Effective Performance Management System for the Highestgraded Construction Companies in Sri Lanka: A Concept Paper

Gunathilake, G.G.T.Y.; Jayasooriya, S.D. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

This explanatory research is an attempt to address the declining individual work performance (IWP) among the highest-graded construction companies in Sri Lanka due to poor performance management systems (PMS). Based on ...

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