Bandara, O.A.K.D.; Weligamage, S.S.
(International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
Behavioral Finance is a newer field of study that attempts to explain irrational behavior of investors which traditional financial theory fails to explain. This study aims to identify the psychological and behavioral factors ...