Browsing International Conference on Business and Information (ICBI) by Author "Agarwal, H."

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Emergence of Rural Markets in India; Opportunities, Threats and Innovations

Agarwal, H. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

Rural India, which was earlier ignored by marketers, is now attracting more and more companies towards it. Marketers now see a need to tap this segment of the population where they see a huge scope for marketing. But only ...
Ethical issues in business: the spiritual inputs

Agarwal, H. (University of Kelaniya, 2010)

Zeno of Cyprus, Manu Samhita and even every book of Religion especially ‘Hindu’ have strongly put the Ethics as an essential part of the business activities. All over the world, every person want to achieve peaceful ...

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