Symposia & Conferences

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Subject: search.filters.subject.Tourism

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    Methodological Specificities and Possibilities of Application of Tourism Market Research via Internet
    (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Andrlic, B.; Serzhanov, V.; Hak, M.
    Today's market conditions have imposed a growing part of business with the support of information systems. Timely information becomes an increasingly important resource that gives the company a competitive edge. As the information market is subject to constant changes, the success of an individual tourism subject is based on continuous monitoring of these changes and fast adaptation to them. Accelerated technological and technical development has certainly improved some business processes, but has also conditioned some modification of marketing research techniques in tourism. Methods used in paper to investigate this problem are analysis, synthesis, comparasion and deduction. Data collection is made through Internet databases and also on the field in sample of tourist subjects Authors analyzed consumer behaviour of participants on the online tourist market in order to make marketing decisions more efficiently using numerous market research techniques. With the development of new technologies and the Internet, there has been a modification of traditional methods in modern methods that make up the e-marketing information system (CRM; ERP, MIS), which is main focus of this paper
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    A Study of Factors Affecting the Survival of Travel Agencies in Sri Lanka: With Special Reference to Colombo District
    (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Raazim, M.A.M.
    Tourism is one of the most developing and revenue earning industry in Sri Lanka after the 20th century. Travel agencies in Sri Lanka are a vital sector in Tourism which makes an immense contribution to the current tourism growth in country. However, currently there are various factors challenging them to operate their travel operations smoothly as well as to survive in the competitive market. Considering the importance, the main objectives of this research study is to analyze how these factors are affecting to travel agencies and to find out the best possible ways to overcome from them. Currency rate conversion, reduction in Airline commission, competition, technology and online systems, guest dissatisfaction, lack of skilled employees, lack of government support and timely follow-up and quick response were studied as the major factors in order to identify the impacts. Qualitative method was used to conduct this study and the analysis depends on primary data collected through structured interviews and the discussion in data collection and content analyzing in data analysis. The findings were analyzed and the final results were revealed how these factors affecting to travel agencies. Based on the results, generally all the challenging factors may lead to business drops, reduction in profits and loss of reputation. Finally the best possible recommendations were provided for each and every factor, which are more essential for travel agencies to overcome from them in order to survive in the market and also to ensure the business success of travel agencies in Sri Lanka
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    A Study of Factors Affecting the Business Success of Tourism Related Small and Medium Enterprises (SMEs) in Sri Lanka (With Special Reference to Central Province).
    (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Raazim, M. A. M.; Gunaratne, Y. M. C.; Nawarathna, A. M. D. B.
    The tourism related SMEs are facing various challenges to survive in the market and they should have the ability to adapt to the changes in the modern world including Sri Lanka. Therefore, the objectives of this study are to identify the profile of Tourism related SME business operators, to determine the relationship between the business success factors and the business success and to identify the most influential factor which significantly affects the business success of Tourism related SMEs. Primary data collected by the author from 75 Tourism related SME business operators selected using convenience sampling method in Central Province is the main source of data. Quantitative data analysis method was deployed. Eight hypotheses were developed and the findings reflect that, positive relationship between business success factors and the business success except government support which shows the negative relationship and the most significant factor for the business success was SME business characteristics.
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    The Effect of Social Marketing Techniques on Developing Sri Lanka as an Attractive Tourist Destination
    (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) de Alwis, L.; Neelawala, P.
    Tourism is an area in which research has been frequently conducted; however, research on social marketing and tourism has been limited and has been neglected over the years especially in Sri Lanka. This research is focused on two main objectives. The first objective is to identify the effect of social marketing when selecting Sri Lanka as a tourist destination. The second objective is to identify the significance of location when attracting tourists. The data were collected by using a questionnaire distributed among 141 local and foreign tourists who have visited the given locations. A multiple regression analysis was used for the analysis and all the variables were significant. According the results of the study, social marketing does have an effect on popularizing Sri Lanka as an attractive tourist destination among tourists; this thereby has an impact on the experience of tourists.