Symposia & Conferences
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Item SOCIAL MEDIA DESCRIPTION VIA SOCIAL MEDIA TOOLS AND ANALYSIS OF 50 BIGGEST COMPANIES SOCIAL MEDIA USAGE IN TURKEY(Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Dogan, B.O.The concept of social media is an important agenda for many profit and nonprofit organization. Social media has made it possible for one person to communicate with hundreds or even thousands of other people about product and companies. And also companies to communicate with their costumers and they manage their relationship on social media. Social media give an opportunity to companies business to business and business to customer interaction. Because of all these reason companies try to identify ways in which firms can make profitable use of social media tools. In this paper will review the social media usage of 50 biggest companies of Turkey, adhering to the social media classification of Kaplan and Haelein. Kaplan and Haenlein classification of social media by social presence/media richness and self-presentation/self-disclosure and they found six different types of social media which has challenges and opportunities for companies. Our aim in this study is to find out the comprehension and the usage of social media of Turkish companies by analyzing the biggest 50 company’ s review results.Item The Impact of Social Media use on building Brand Awareness with special reference to Sri Lankan Tourist Hotel Sector.(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Ranwala, R.M.N.H.; Perera, G.N.R.The tools and strategies for communicating with consumers have changed significantly since the emergence of Internet and with the world-wide penetration of social media. The internet and social media provides a platform for business community to deal with their customers. The purpose of this research study is to identify and critically evaluate the positive relationship between social media usage and the brand awareness with special reference to Sri Lankan Tourist Hotel sector. The researcher has undertaken the study concerning the different functionalities enabled by social media day by day. Both primary and secondary data was collected. The sampling method is convenience sampling and used structured online questionnaire. Collected data was critically analyzed and interpreted using SPSS analysis system. It is identified that the functionalities enabled for customers by social media can be used by organizations to build customer brand awareness towards brands, as the online appearance is much needed in modern marketing environment.Item Impact of Social Media Marketing on Brand preference of Smartphones among Sri Lankan Youth(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Dilhani, K.N.; Perera, G.N.R.The social media has unique features compared to traditional marketing tools and using social media has become very popular among youth. A smartphone also has become an essential part of the life among youth. Smartphone market also has become very competitive and building brand preference for a smartphone brand is not a very easy as leading brands are coming up with innovations frequently. This study evaluates the impact of social media marketing on brand preference of smartphone brands among Sri Lankan youth with special reference to Facebook. A research gap was identified and the objective was to evaluate the impact of social media marketing on brand preference of smartphone brands among Sri Lankan youth. Social media visibility, Social media engagement and Social influence from social media were selected as independent variables. Facebook was the selected social media network for the study for the convenience of studying. Brand preference was the dependent variable and the relationship between the brand preference and each independent variable was studied analyzing the collected data from 100 respondents using a structured questionnaire distributed online. Identifying the impact of above independent variables on brand preference of smartphones were the specific objectives of the study.Item Impact of Social Media Marketing on Consumer Buying Decision Making(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Puvendran, A.People use social media to share their experiences, reviews, information, advice, warnings, tips and any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may influence consumer’s decision-making. Most of studies showed that people use information on social media contents as the guideline for their future purchase. Also, social media is used as advertising for the marketer. Marketers take this advantage and create marketing strategy, which in turn could help them gain more customers. The social media environment is very easy to apply and to reach the reach customer. These benefits give persons convenience to achieve what they are looking for. People tend to believe in what their friends recommend. Posting information could lead their friends to do the same thing or use their information to make decisions. The samples counted 220 respondents are choose by convenient sampling method and from the statistical perspective, the conclusions were established in terms of the univariate and bivariate analysis. Likewise, after doing the complex statistical analysis using SPSS and the analysis offered by the online platform the host of questionnaire, it can be seen how much it is influenced and the real impact of social media marketing reflected in the consumer buying decision making process.Item Social Media and Marketing: A Working Study(Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015) de Silva, D.P.J.I.; Gunasekara, D.T.; Perera, R.M.C.; Malwanna, M.H.S.P.; Sirisena, D.K.C.M.; Welimanna, N.C.N.; Ranasinghe, M.P.C.; Maduranga, R.L.R.During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideration so that they can boost their brand in diverse aspects. If this can be combined with innovative ways of consumer interaction the companies have a good chance to take the lead in social media marketing. Provided the importance, this study intends to assess the impact of social media activities on marketing effectiveness. The research team investigates the companies which utilizes social media as a marketing tool and intends to achieve the said objective above. The survey is a proposed cross sectional survey and data will be collected from marketing managers by means of a semi structured questionnaire. The proposed study may have important implications to the practice and the theory provided the value and emergence of the field of social media a marketing tool.Item The impact of social media on business performance in Sri Lanka(Department of Accountancy, University of Kelaniya, 2015) Edirisinghe, I.K.Social media are gaining popularity and are increasingly used in operations of many companies, including small, medium-sized, and large organizations. It is new business area in marketing that has businesses, organizations and brands jumping make friends, connections and followers; and build communities in the virtual space. The objective of this research is to explore the impact of social media and to analyze to what extent social media have impact on organizational capabilities and business performance. A qualitative and quantitative research study was conducted. Social media can be used for internal communications as well as a method of engaging with both existing and potential new customers. It states that the real business revolution occurs in the arrival of several social media sites, such as LinkedIn, Face book, and Twitter. It also discusses the use of social media websites in businesses. The research data will be collected through secondary and primary method. Mail questionnaire, interviews and surveys used for this. Companies that invested early to harness the power of social media claim higher returns, with even greater gains predicted to be on the way.