Symposia & Conferences

Now showing 1 - 3 of 3

Importance of Symbolic Stimulus in Consumer Perception
(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Mandapathil, J.V.; Ambeesh Mon, S.
Consumer perception plays a leading role in brand building and has a dramatic effect in shaping the consumer buying behavior. That is why businesses spend so much money in marketing themselves. Perceptions are developed due to exposure to varied stimuli and past experiences about a product. This also true for food products like snacks, were sense organs play’s a dominant role in deciding the purchase. In today’s competitive world an average consumer has myriads of choices for product selection. This study concentrates on the importance of Symbolic Stimulus in shaping the Consumer perception with respect to snack purchases. Symbolic stimulus factors play a lead role in building positive images regarding any snack product. Here shopping is done on the basis of symbols which are used to communicate ideas and to socialize. Symbolic attributes expresses the value of a brand and consumers expresses their own self-image by purchasing this. Snacks, whether it is ethnic or modern, form the basic part of any civilizations food habit. This study aims at understanding the importance of Symbolic Stimulus factors like; Brand, Price, Flavor, Advertisement, Display and Aesthetic Packing in the purchase of snacks. Primary data was collected from one forty one consumers regarding purchase stimulus by direct interview method using structured schedule by Random sampling. The collected data was analyzed using Friedman’s Test which is a non-parametric alternative for finding differences in treatments across multiple attempts. Other than brand and flavor no other symbolic stimulus showed the expected significance levels. This area opens huge prospects for future research, since symbolic factors contribute much to the marketing budgets of any organization
Tax Practices in Sri Lanka: Evidence from Tax Payer’s Perception
(Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Senevirathne, R.P.S.M.; Perera, H.A.P.L.
Tax payer plays a major role in the economy. The main purpose of this research was to identify taxpayer’s perception of current tax practices in Sri Lanka. The taxpayer perception is one of the most powerful variables affected for the current practice of taxation in Sri Lanka. Taxpayer’s perception is one of the sources of making decisions about the current practice of taxation in Sri Lanka. It is with the help of taxpayer’s perception that the current practice of taxation in Sri Lanka can be reviewed more clearly and decisions made from such reviews. In Sri Lanka there are some population groups. We can categorize them as religion, age and race. These different population groups may have differing perceptions about current tax practices in Sri Lanka. Tax payer’s perception is also may depends on some economic factors of the business such as number of years, monthly income of the business and etc. Other factors are taxpayer’s knowledge about taxation and taxpayer’s behavior and attitudes. This research was attempted to review current practice of taxation in Sri Lanka; a research of taxpayer perception by using the questionnaire, given to businessman’s in Colombo district. This research will help to the Department of Inland Revenue to identify taxpayer perception about current tax practices in Sri Lanka. Then Department of Inland Revenue can get future decisions about future tax practices in Sri Lanka.
The Perception of Mobile Banking Adoption among the Students Community: With Special Reference to Eastern University
(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Subramaniam, V.; Maheswaranathan, S.
The banking industry gained the opportunity to improve the quality of services offered to their customers with a mechanism that marked the way for the introduction of sophisticated services at a negligible cost. M - Banking is one of the above and plays important role in various daily and routine activities. Banking transaction is one of a transaction process which is transformed by information technology through mobile phones. Mobile banking (M-banking) has dramatically grownup according to the increasing number of mobile device users. In recent years, Mobile banking has become a useful platform to easily access banking services. Therefore, the intended of this study is to find out the factors that contribute to the perception of mobile banking for the student’s community. Using convenience sampling method 100 students were selected from six faculties of the Eastern University, Sri Lanka and primary data were collected through administrated structured questionnaire. Considering the three variables such as perceived usefulness, perceived ease of use, and perceived security concern, this study was carried out among the student community. The main finding of this study indicates high level of perception in adaption of mobile banking among the student community.

Symposia & Conferences

Browse

Filters

Settings

Sort By

Results per page

Search Results