Symposia & Conferences

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Effect of Perceived Risk on Purchase Intention of Electric Scooters by Examining the Moderation of Customer Attitudes with Special Reference to Western Province in Sri Lanka
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Sapumohotti, K. G.; Gunawardane, W. A. D. N. R.
Despite the economic and environmental benefits of electric scooters, adoption of e-scooter in Sri Lanka remains limited. The study investigates and bridges the gap by analysing how different types of perceived risk elements impact consumer purchase decisions, as literature on the relationship between perceived risk and purchase intention needs further investigation. A quantitative research approach is utilized to conduct a structured and systematic investigation of the problem. The survey was performed by focusing 386 respondents from the Western Province who were focused via convenience sampling.The survey was shared online, using digital media to reach a larger audience. The research utilized a deductive approach within a positivist paradigm, making it easier to evaluate stated hypotheses through empirical observation. Structural Equation Modeling (SEM) was used to investigate the complicated interactions between perceived risks, purchase intention, and consumer attitudes. The study found that perceived risks had a substantial negative influence on electric scooter buying intentions. Among the five aspects of perceived risk, performance risk and financial risk were the most impactful among prospective buyers. Customer attitudes were discovered as a significant moderator, capable of minimising the negative consequences of perceived risks.The findings were difficult to contextualize due to a lack of previous research on perceived danger in the Sri Lankan e-scooter setting. Despite these limitations, the study adds to the academic literature by describing how perceived risks and consumer attitudes influence purchase intentions. Policymakers may help these initiatives by providing incentives like as subsidies, deductions for taxes, and improvements in charging infrastructure. Targeted ads emphasizing environmental advantages and modernism can reinforce good customer attitudes, increasing adoption rates. These combined efforts, by resolving customer concerns and highlighting the benefits of electric scooters, can help Sri Lanka build its environmentally friendly transportation sector.
The Factors Influencing on Internet Banking Adoption in Sri Lanka
(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Mangalee, J.D.C.; Wijenayake, S.I.
In this present era of technology, every individual is being affected by technology. E-banking technology has wide acceptance throughout the world. It is getting popular day by day and the development and success of internet banking in Sri Lanka depends on the customers‟ acceptability of this concept. Although there were lots of researches had been conducted related to the adoption of internet banking in foreign countries, the researches relating to Sri Lanka is limited. The underlying purpose of this research is to evaluate the factors influencing on internet banking adoption in Sri Lanka. In here model was developed through online survey. Five hypotheses were developed and this model was tested with 100 respondent western province in Sri Lanka. The response of the respondents was quite appreciated and the response rate was about 82%. Reliability and regression technique are employed to study the relationship. Perceived risk, perceived trust, perceived usefulness, social influence, perceived security factors were used to measure customer adoption of internet banking. The results of data analysis showed that above factors have impact customer adoption of internet banking. The results also propose that demographic factors impact significantly internet banking adoption in Sri Lanka.
Factors influencing on Usage of Mobile Banking Services: With Special Reference to People’s Bank
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Divakara, J.W.K.P.; Yatiyammana, M.R.K.N.
Though People’s Bank is having around 740 branch network island wide with a customer account base of Over 13Mn (Bank Annual Report, 2015) , it has failed to reach 100% of the country population. Bank has introduced technology driven solution to address this situation with mobile banking services. Still the usage of Mobile Banking services are not satisfactory by its customers. The purpose of this study is to identify the factors affecting and level of impact of those factors towards the usage of Mobile Banking Services offers by People’s Bank. The G power software was used to determine the sample size of the study and online questionnaire was sent to randomly selected people’s bank customer email database of 250 in Gampaha District and fist 200 responses will be analyzed. The findings of this study will benefit to the People’s Bank to promote its Mobile Banking facility among its customers and offer them efficient financial solutions through mobile devices which will save their time and money; customers are able to enjoy 24/7 hours banking services at any time anywhere. Finally, the findings could be further used for strategic decision making to increase the usage for MB Facilities.

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