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Subject: search.filters.subject.Investment decision

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    Identification of Influential Factors towards the Investment Decisions: with Special Reference to Individual Investors of CSE
    (Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Waniganeththi, W.V.D.A.M.; Bandara, R.M.S.
    Individual investors consider various factors to make their investment decisions. The main objective of this study is to identify the most influential factors towards the individual investors’ decisions at CSE. The study was carried out with the sample of fifty respondents representing individual investors in Colombo & Gampaha district. Structured, questionnaire was used to collect data and data was analyzed using descriptive statistical, regression analysis and factor analysis techniques. According to the findings, subjective factors such as reputation of the company and quality of product are more influential than other factors. Among economic factors, capital appreciation was the highly influential factor. Stock Marketability is the mostly influential factor among speculative factors and reputation of the firms is the mainly influential subjective factor. Company ethics are the most substantial factor in cultural factors. Further, it was noted that the companies more focus on capital appreciation in their short term decision making.
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    Factors Influencing Investment Decisions in Stock Market: A Study of Individual Investors in Colombo Stock Exchange
    (Department of Finance, Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Udeepa, K.G.
    This study attempts to determine the main factors influencing investment decisions of investors and how these factors are related to the investors’ demographic characteristics in the Colombo stock Market. The study covers individual investors using convenient sampling method to obtain information from 162 respondents through a modified questionnaire developed by Al-Tamimi (2005). Independent sample t-test and Analysis of variance (ANOVA) were employed. The results indicate that the five most influencing factors on investment decisions of investors in Sri Lanka are past performance of the company’s stock, expected corporate earnings, dividend policy, get-rich-quick, marketability of the company. Also, the five least influencing factors include religious reasons, rumors, loyalty to the company’s products; government has a share in the company, and insiders’ information. The study finds that the demographic characteristics of investors (age, gender, marital status, income per month and educational qualifications) statistically and significantly influenced the investment decisions of investors in Sri Lanka.