Symposia & Conferences

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CHANNEL MANAGEMENT AND DISTRIBUTION IN PRINT MEDIA WITH REFERENCE TO NEWSPAPER INDUSTRY IN TAMILNADU, INDIA.
(Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) VIyswarya, P.; Rajaram, S.; Inayath Ahamed, S.B.; Kundhavai, S.; Sriram, V.P.
Channel management is a term used to describe how companies gain control of multi-step, complex distribution channels to maximize revenues and reduce costs. Channel-management activities have historically been a challenge for the manufacturer. The purpose of this paper to assesses the impact of channels of distribution and channel management in print media whilst taking cognizance of the mediating effect of supply chain management. The study was undertaken in India with the sample of 450 respondents who are in Newspaper industry, Tamilnadu, India. Data has been collected through questionnaire which was evaluated using AMOS (Analysis of Moment Structure) to validate the conceptual framework. The findings reveal that channels of distribution and channel management have significant impact on the processes of newspaper production and distribution. Hence, the model structure adopted in this study fits well and confirms that attention should be given regarding the need for global coordination of products, production and distribution. This paper’s contribution is not as much in offering a schema as it is in suggesting an analytical plan/process that helps in visualizing structures and associated strategies de novo.
Social Media and Marketing: A Working Study
(Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015) de Silva, D.P.J.I.; Gunasekara, D.T.; Perera, R.M.C.; Malwanna, M.H.S.P.; Sirisena, D.K.C.M.; Welimanna, N.C.N.; Ranasinghe, M.P.C.; Maduranga, R.L.R.
During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideration so that they can boost their brand in diverse aspects. If this can be combined with innovative ways of consumer interaction the companies have a good chance to take the lead in social media marketing. Provided the importance, this study intends to assess the impact of social media activities on marketing effectiveness. The research team investigates the companies which utilizes social media as a marketing tool and intends to achieve the said objective above. The survey is a proposed cross sectional survey and data will be collected from marketing managers by means of a semi structured questionnaire. The proposed study may have important implications to the practice and the theory provided the value and emergence of the field of social media a marketing tool.
Impact of research and development for the performance of manufacturing firms in Sri Lanka
(Department of Accountancy, University of Kelaniya, 2015) Maduranga, B.I.C.
The complexity and globalization of today's competitive business environments have made Research & Development one of the most important sources of competitive advantage for the firm. Research & Development activities play an essential role in the future economic development and financial performance of firms. The growth of research and development expenditures over the last two or three decades, together with the continuous substitution of knowledge (intangible) capital for physical (tangible) capital in firms’ production functions, has elevated the importance of R&D in the performance of business enterprises (Lev, 1999). The main question is whether R&D investments accompany firms’ growth in the subsequent periods and how this relationship depends on other characteristics of the firms, such as size and industry. In addition, I seeks to find o u t relationship between R&D investments and the autocorrelation dynamics of firm growth. The objective of this research is to investigate the impact of Research & Development expenditures on company performance. The research design is based on an earnings equation associating earnings with recorded assets, R&D expenditures and selling, general and administrative expenses (representing for advertising expenses). I seek to gather information from listed manufacturing firms in Sri Lanka with information on employees, turnover, sector affiliation and details on capital expenditure and R&D expenditure. The research determines a rate of return on R&D for manufacturing firms in Sri Lanka. I hope to use annual reports and their publications as Secondary data source as well as questionnaires as primary source. Ultimately I expect to find R&D how to affect the performance of the manufacturing company and it will help you to get decision regarding the future growth of the company.

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