Symposia & Conferences
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Item Perception of Situations and Opportunity Recognition: Development of a Conceptual Model.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Nimeshi, G. K. S.; Mallika, M. C. K. H.; Ranasinghe, R. S. L. B.; Sarathchandra, K. S. H.; Dissanayake, D. M. N. S. W.The multidimensional view of opportunity recognition is addressed differently by number of scholars. However theoretical bases in this regard are still fragmented. We addressed the suggestion of Shepherd, (2015) and develop a conceptual framework on perception of situation as opportunity. Perception of situation as opportunity, prior knowledge, prior experience and processing style have been identified as main constructs of the study. Pertaining propositions were established and finally the conceptual model was developed to depict the perception of situation as opportunity. Also, the application of these constructs in a different context has significant implications. Finally, we confirmed that, more scholarly investigations are required in this regard to validate the applicability of the model.Item E-MARKETING MODEL FOR SUCCESSFUL ENTREPRENEURS(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Ahmad, H.S.; Taha, S.M.; Zafar, F.This paper illustrates a new electronic model for successful entrepreneurs. The authors have analyzed classical models namely 5ls Model, 10 C’s of Marketing, 3-Race Planning, 4 C’s marketing model & McKinsey’s consumer decision journey, and have found certain inadequacy to fulfill the need of digital era in view of which the proposed model includes certain Tools, a Tranquil design, Contingency , Commitment level and feedback. This eventually helps in optimum utilization of electronic marketing tools. The proposed model is equally beneficial for Small scale and large scale businesses in order to gain visible growth and development which ultimately affect the economy of the state or country. The new design is comprehensive and brief; it fulfills the requirement of all types of trades which is comprehended in the paper.Item The Impact of Entrepreneurship Education on Small Businesses’ Performance(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Nimeshi, G.K.S.; Edirisinghe, S.D.For each country entrepreneurial venture segment is considered as a major important factor of productivity, employment and economic growth. A developing country like Sri Lanka requires entrepreneurs to stimulate the economy. However, given the Sri Lankan context, most of Sri Lankan entrepreneurs’ failure is due to lack of entrepreneurship education. While the number of entrepreneurship education programs is growing, their impact is under researched and studies paint an unclear picture of the impact of entrepreneurship education. Therefore this research study aims to contribute to the understanding of the impact of entrepreneurship education on the firm’s performance. According to the literature, firm performance can be measured by using financial and non-financial factors. In this study, three measures were identified under the financial factors according to past literature. Namely profit growth, sales growth, and return on investment. Additionally non-financial performance is measured by using factors such as, customer satisfaction, employee satisfaction, and owner satisfaction. The study also tests how this relationship varies with moderator variable, namely, gender. The study will be conducted in Sri Lankan context in Gampaha district. Proportionate random sampling technique will be used to select the sample of 150 small firms. A self-administered questionnaire will be used in this study as the research instrument. Both descriptive and inferential analytical tools will be used to analyze the data. The study will provide insight into the Sri Lankan context and it will contribute to understanding the importance of entrepreneurship education to owners of small firms.Item Towards a Coherent Picture on Entrepreneurial Venture Growth: A Working Study(Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Iqbal, H.S.; Kandanarachi, L.D.; Maddumage, M.T.A.; Perera, L.N.S.; Piyathilaka, V.A.R.; Siriwardana, H.N.; Somasiri, J.N.; Wathsala, G.V.S.; Rajapaksha, R.P.E.K.Our research is demonstrated in the form of a working paper to empirically examine the interaction between the two extensions of inside and outside factors affecting entrepreneurship and growth. Leadership, cognition and motivational factors recognized as our main constructs and dimensions were identified for each one of them. Entrepreneurial venture growth is a multidimensional concept. Based on the independent variables identified we have developed a conceptual framework indicating the related dimensions on each of the concepts. Research data has been constructed with a targeted population of 200 and among them we have chosen 15 entrepreneurs to carry out our pilot study. The results of our findings could encourage the future researchers on the nexus of opportunity recognition and entrepreneurial behavior in established firms embedded in organizational routines. Based on our research outcomes we affirmed that reliability assessment is accurate and for the researchers who are interested to expand or study area, they could use this as a secondary source for their future endeavors. We also intend to continue this research in the further and develop and extend the scope based on the growth of entrepreneurship.Item The Role of Women Entrepreneurs in Establishing a Sustainable Development in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Ambepitiya, K.R.Woman has become a significant role in the economic development of any country. They contribute and support the economy extensively is different ways of being employed in different sectors. There are many women running successful businesses and some of them are very successful with entrepreneurial skills. It is a known fact that now many successful and world’s enormous enterprises are owned and run by women. Many of them are actual or potential owners of trademarks, service marks, trade name as well as of industrial designs, patents and copyright. In developing countries some women are running small enterprises and many cooperatives that are proving so successful. Women entrepreneurs in both developed and developing countries are, socially powerful in education and making a positive impact to the society. It is important to study how women in business and their skills can be utilized in order to achieve a sustainable economy for Sri Lanka. The objectives of this study have scattered in the study of women entrepreneurs to a sustainable economy, social system, and ecology. A descriptive research methodology is used for this study and administered to a selected sample from a specific population included with women in businesses and executives who are from private and public sector offices. The study consists of six month duration which uses a questionnaire as the survey instrument. Using the survey, it has resulted significantly the women entrepreneurs can be positioned to play an important role in promoting sustainable practices in economics, social system and ecology, to result a sustainable development. The researcher concludes the study by observing the positive effect on the economy and the development, the Women entrepreneurship is a key to the developing world to promote sustainable practices in business.Item Promoting Entrepreneurship for Development: A Study based on Status of Employment Data in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Senarath, S.A.C.L.Currently a high emphasis has been given to promote entrepreneurship as a policy instrument to acquire a rapid increase in employment generation, income creation and poverty alleviation in almost all the countries. Accordingly, Sri Lanka too has attached a considerable importance to promote this area in formulating its development policies, and already taken a number of steps for creating more entrepreneurs. However, in most of the deliberations, the need of the entrepreneurial development is discussed theoretically without even reviewing the success so far achieved based on the relevant national wide data in the economy. Nevertheless, this study, going against this conventional wisdom, attempts are made to analyze more rationally why entrepreneurship should be promoted based on the analysis of status of employment data available in Sri Lanka with catching its development so far achieved. Accordingly, the study found that the formal sectors’ labor absorption has reduced from 64.7% in 1991 to 58.7% in 2013 while that of informal sector has increased from 35.6% to 41.3% in the corresponding period on account of not expanding the entrepreneur category in the employment structure of the economy, beholding a higher level of unemployment for the more educated youths as substantiated by the available official data which indicates that open unemployment for the educated youths is as twice as that of lower level educated persons. The current study shows that percentage of the size of employers or the successful entrepreneurs compared to those of other sectors’ has been stagnated at inadequate low level around 2 to 3 percent of the employed over the study period, and this fact highlights the failure of the country’s attempts so far made to increase entrepreneurs, and why entrepreneurship should be really promoted in order to increase employment generation, income growth and poverty alleviation for the economy. Also, the study concludes suggesting more elaborative ways and means for increasing the size of the volume of employers or successful entrepreneurs to acquire a rapid increase in employment generation, income creation and poverty alleviation for the economy.Item Business Incubators as Allied In Reducing the Transaction Costs in Mexican Entrepreneurs(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Vargas-Hernández, J.G.Strategic alliances are given by voluntary agreement between the parties, and have various forms, means and objectives which exist. In this text, the incubators as potential allies for entrepreneurs in the creation process of the company and as a cause of reduction of transaction costs in the process, where the relationship between the two sides have discussed them generates benefits of various natures. While it is not set as the union of both, if it looks like the relationship and close contact, as a network, which allows the incubator to survive and achieve its objective and entrepreneurial reduce the risk of birth as a company, in addition to build networks with other companies, organizations or institutions and ease of financing, and even the possibility of investors.