Junior Research Symposia
Permanent URI for this communityhttp://repository.kln.ac.lk/handle/123456789/10236
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Item The Impact of Organizational Citizenship Behavior on Customer Loyalty: A Study of Employees in South Asia Textile (Pvt) Limited(5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Wijayasinghe, M. P.; Dharshani, R. K. N. D.The main purpose of this study is to identify the impact of employee organizational citizenship behavior on customer loyalty in South Asia Textile (Pvt) Ltd. The study utilized a quantitative methods and it is cross-sectional study. This is an explanatory research and survey technique is followed. Standard questionnaire was used to collect data. To analyze data SPSS (Statistical Package for the Social Science) was used. Pearson correlation and multiple regression analysis were used as analytical tools. Findings revealed that there is a positive relationship between employee organizational citizenship behavior and customer loyalty. Further, regression analysis showed that there is a minimum impact on organizational citizenship behavior on customer loyalty. The study helps to identify the areas of what are the most facilitating components for the customer loyalty in order to increase their loyaltyItem Personality and Undergraduate Performance: An Assessment of the Big Five Personality Model(Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Gunarathna, M.A.S.Y.; Gunewardana, W.N.N.; Gunewardana, W.N.N.; Imalka, K.D.S.P.; Nimeshi, G.K.S.; Ranwala, R.S.; Sarathchandra, K.S.H.; Silva, A.R.; Silva, M.T.M.The purpose of this paper is to investigate the relationship between Personality and Job Performance. In order to construct the above mentioned relationship with related to job performance we have used the dimensions of the big five personality model dimensions which are Extroversion, Conscientiousness, Emotional Stability, Open to Experience and Agreeableness. As the methodology, a questionnaire was used as the research instrument.Particularly, the study was conducted in the University of Kelaniya, Sri Lanka, among the undergraduates of the Faculty of Commerce and Management studies. Multiple regression analysis of the study was used to prove the stated hypothesis of the study and the researcher concludes that the dimensions in the big five personality model make an impact on the job performance of the undergraduates. Finally, the researcher suggests the Job performance levels varies among high and low categories of Open to experience, Emotional Stability, Agreeableness, Extroversion and Conscientiousness.