Junior Research Symposia
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Item The Nexus between Employer Branding and Executive Level Employees’ Job Satisfaction: A Case of AIA Insurance Lanka PLC(Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Mendis, M.V.S.; Wanigasekara, W.M.S.K.Employer branding has emerged as a result of the application of marketing principles to human resource management. Employer branding represents a firm’s efforts to promote, both within and outside the firm, a clear view of what makes it different and desirable as an employer. Employer branding may be a new terminology for many companies in Sri Lanka, but it is becoming more important to today’s businesses. Therefore this study was carried out to investigate the relationship between employer branding and executive level employees’ job satisfaction in AIA Insurance Lanka PLC. The study was based on a survey conducted on a sample of seventy (70) executive level employees working at AIA Insurance Lanka PLC. Employer branding is measured by using five dimensions such as economic value, development value, social value, diversity value and reputation value. Data were gathered through questionnaire method and data analysis was performed by using Statistical Package for Social Sciences. The results of the research indicate a positive relationship between employer branding and executive level employees’ job satisfaction in AIA Insurance Lanka PLC. Findings of this study could be used for bases of further empirical research. It is recommended to perform similar study in different organization or different industry in Sri Lanka.Item The impact of human resource outsourcing for an organization(Department of Accountancy, University of Kelaniya, 2015) Naaleem, R.Human Resource (HR) outsourcing is seen as an opportunity for the HR function by some and as a threat by others. HR outsourcing is an instrument creating time for HR to become strategic partner. Though HR outsourcing as a cost cutting instrument, progressively reducing HR staff. Outsourcing activities or services to external organizations is not a new phenomenon. Outsourcing grew rapidly in the 1980s and 1990s Kakabadse (2002). Human Resource Management is one of the functional fields affected most by outsourcing. According to Jeroen (2008), nearly half of all organizations are reporting an increasing in the use of service providers over the last three years. Other empirical studies found that, HR outsourcing is not restricted to mere transactional HR activities (e.g.payroll administration, benefit management and employee personaldetails management) Greer (1999). More transactional and strategic HR activities also being outsourced (e.g. training courses, recruitment and selection of core professional, manpower planning) Klaas (2003). The purpose this research is to observe whether HR outsourcing is an indicator of a strategic HR emphasis, a cost-cutting HR emphasis or both. The sample for this research will obtained from the Sri Lankan private companies. The objective of this research is to findout contemporaray trends in Human Resource Management (HRM) and the organization of work.