South Asian Journal of Finance

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    Stock Market Investing Intention Among Youth in Colombo District, Sri Lanka
    (Department of Finance, University of Kelaniya., 2024) Faiz, S.; Pathirawasam, C.
    Purpose: This study explores the investment interest of 20-29-year-old youth in Colombo District, Sri Lanka, specifically examining the influence of Psychological Behavior, Financial Literacy, Cost of Living, and Financial Risk Attitude on their propensity to invest in the stock market. Design/ Methodology Approach: Data was gathered through an online survey, yielding 297 valid responses after excluding outliers. The relationships between variables were analyzed using multiple regression. Findings: The results reveal that cost of living and psychological behavior significantly impact youth interest in stock market investment. At the same time, financial literacy and financial risk attitude show no significant influence on their investment decisions. Originality: This study offers a unique evaluation of factors affecting youth interest in stock market investment in Sri Lanka, addressing the low participation rate among this demographic. Practical Implications: The findings provide valuable insights for government agencies, investment firms, and policymakers, helping them understand the determinants of youth investment interest. This knowledge can inform the development of strategies to enhance youth engagement in the stock market, contributing to economic growth and national development.
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    Investment Behavior among Accounting / Finance Professionals in Sri Lanka
    (Department of Finance, University of Kelaniya., 2022) Alles, L.; Lokeshwara, A.; Liyanage, D. L. N. Y.; Edirisinghe, C. M.; Siriwardhana, P. K. K. H.
    Purpose: Investigating investment behavior of rational investors is crucial, as it helps to determine the performance of financial markets and will be more valuable to policymakers and financial providers. This study examines the investment behavior among finance/accounting professionals in Sri Lanka, considering the aspects of socio-economic and demographic factors, financial risk tolerance, concerns, and motives. Methodology: The study was conducted with 150 chartered accountants who are currently residing within Sri Lanka, selected from the “Institute of Chartered Accountants of Sri Lanka” by using simple random sampling. Data was gathered through a questionnaire. The initial data analysis was done through frequencies and Pearson’s correlation, while Ordered Logit Regression was used for further understanding the results and to test the likelihood of outcomes. Findings: Concerns, motives, and financial risk tolerance levels depicted a positive and significant relationship with the investment behavior, whereas demographics and socioeconomic factors show a negative correlation. Originality: The current study focuses on financial professionals who are highly financially literate, and how their investment behavior is influenced, as there were only a few attempts that have been made to address topics relevant to the current study within Sri Lanka considering different respondent samples. However, there were no research studies found out analysing on investment behavior of finance/accounting professionals who can be more rational when taking their investment decisions than normal household individuals. Therefore, this study provides an in-depth analysis addressing these gaps.
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    Financial Literacy and Investment Decisions: Evidence from Pakistan
    (Department of Finance, University of Kelaniya., 2022) Hussain, A.; Kijkasiwat, P.; Ur Rehman, H. K.; Ullah, M. Z.
    Purpose: This study investigates the key factors associated with financial literacy and examines the effect of financial literacy on investment decisions in Pakistan. Design/Methodology/Approach: The 504 samples were collected via a self-administered questionnaire. The study adopts both OLS and logistic regression techniques to analyze the data. Findings: The findings show that the significant factors which increase financial literacy are father education, father income and marital status. However, guardian occupation decreases financial literacy level. Additionally, the results show that financial literacy can enhance investment decisions. Originality/Value: This study is important to policymakers who can consider these statistically significant factors in efforts to enhance financial literacy as well as investment decisions in Pakistan.