Social Sciences
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Item A study on sustainability of small scale enterprises in rural areas; a case study of Garagoda pahala grama niladhari division(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Wijesingha, W.A.U.M.Institutions concerned with rural development see entrepreneurship as a strategic intervention that could accelerate the development process. The major problems in rural areas such as poverty, unemployment and unequal distribution of income etc. could be solved it small scale enterprises could generate income and employment in rural areas in both production and service sector. The main objective of this study was to explore the viability of industrial sector enterprises as against service firms. ‘According to the data analysis in our field it was revealed that the village enterprises 68% producing goods, 20% selling goods and 12% providing services. According to the study it was revealed that there is a significant progress of small scale manufacturing enterprises than service enterprises. The manufacturing enterprises that have accessibility to materials, both inside and outside and trading facilities than service enterprises. Although the small scale manufacturing enterprises are the sustainable enterprises in rural areas, there are some negative effects also remain, such as constraint in access to capital and technology, the short term persistence of the enterprises. Therefore it is necessary to make proper guide and intervention of the institutions that implement and introduce entrepreneurship development programs in rural areas. The problems related with the small scale manufacturing enterprises can be solved if procedures for building more sustainable enterprises in rural areas were implemented.Item The Role of English Language Awareness in the Enhancement of Rural Development(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Inparaj, C.T.J.The pedagogy of teaching - learning in the primary education system is deeply rooted within the society they belong to. The awareness of the parents becomes a vital focus in modern pedagogical trend. Teachers who teach English as a second language (ESL) are expected to bridge the gap between the rural society’s understanding of English language and the scope of English language in the globalized world. Therefore, this research was undertaken to provide a sound exposure to the static community with regard to English language learning. This study is limited to the competency levels of reading and writing. The objective of this study is to reduce global challenges by conducting awareness programmes to the parents of a particular society on the scope of English language in the modern world as a Linqua Franca. To achieve this objective, data was collected through the analysis of pre and post evaluation tests, questionnaires, interviews as well as observations during the teaching – learning process and interaction sessions with parents. The respondents of this study consisted of hundred mixed – ability students of grade four in J/ Skandavarodaya Primary School and fifty parents of them. All the respondents were selected randomly. Among them, fifty students were considered as the controlled group, since their parents were not given any instruction regarding the language awareness project. The other fifty students were considered as experimental group and their parents were selected from a rural area to carry out this research. A quantitative analytical comparative methodology was utilized. Findings of this study brought out the factors which hinder students’ participation in learning activities and confirmed that by giving awareness to the parents and maintaining good rapport with them, the whole community is motivated towards working towards the betterment of English language proficiency of children. Thus maintaining public relation and communication within rural undeveloped areas generates and enhances students’ proficiency level in English language.Item How abortive site planning influences to achieve target benefits of the concept of sustainable development of tourism(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Premarathna, U.A.D.The Concept of sustainable development of tourism is one of the appropriate concepts related to tourism in the modern global tourism industry which has to meet social, environmental and economic requirements in order to fulfil the needs of the present without compromising the ability of future generations meeting their own needs. Mahapelessa Hot spring, also known as Madunagala Hot Spring is one of the major tourist attractions in the Southern province which is maintained by the Ruhunu Tourist Bureau. The local residents have started to be involved directly and indirectly with tourism activities by selling local foods and productions for travelers in temporary retail shops. Under the tourism development projects through the bureau, tourism infrastructure has been developed in year 2013 and the Madunagala Hot Water Spring Park has been launched with perfect site planning and with a vehicle park outside. The local residents who are sold goods in temporary shelters got permanent established shops for their businesses. A qualitative survey has done by verbally interviewing 25 retail shop holders among a total of 27 shops located at the Madunagala Hot Water Spring Park. During the survey it was identified that, only a very limited number of shops, such as11 of 27 shops are usually visited by customers. According to the land arrangement, other shops which are located far from the tourist activities suffer with problems of low selling and low customers even though there is a considerable site plan for the hot water spring park. The key objective of the survey is to identify the influence of weak site arrangements for local residents’ involvements in tourism and their bad outcomes .The highest percentage of shop owners, which is 88%, is women. Aggressive competition among other shops, relating grievance with customers, trying to sell any product to any person by craving are the bad outcomes of the issue and their only purpose is to get a commensurable income per a day. Even the authorities are not willing to change building structures. Selling products under a classification is one of the best solutions to solve these impacts but, the acceptances of the solution by local residents will be another problem with their educational background which is mostly insufficient.