Social Sciences
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Item A study on the necessity of the utilization of the new managerial concepts for the increased productivity of the television news room(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Sakalasooriya, S.M.E.U.P.; Gunasekara, H.D.E.It has become timely necessity to utilise new management concepts to increase the productivity of the television news room. New managerial concepts such as Planning, organizing, administration, leadership, motivation, assessments and encouragements, brain storming discussions, performance review and feedback are being used fully in the news sections of the developed world. Do the television news managers of Sri Lanka utilise the new managerial concepts productively? If yes, how? Inquiring the effects of the new managerial concepts on the productivity of the television news room is the aim of this research. The television news managers of Sri Lanka do not utilise the new managerial concepts effectively is the Hypothesis of the research. Interview method and participatory observation were the two main Primary data gathering methods. Planning reports, progress reports, annual reports, copies of news, shift duty roster and other files of the 6 television news rooms including documents pertaining to the subject were the secondary data gathering methods. Amongst the multiple local media, only 6 television news rooms were selected for the research while the research focused only on the new managerial concept out of the broad subject area in the management. This study found that 5 out of 6 television news rooms (83.33%) did not utilise new managerial concepts productively as a whole. Many news managers have turned to imitate international news channels and did not adhere due to managerial procedure in recruitment for news section. Managers are concentrated only on the outside training and they do not even follow an assessment procedure as per accepted managerial rules. All the news managers agreed on the quality of the news it was revealed that there are internal issues on it. Confirming the hypothesis, main conclusion was that the news section of the local televisions does not utilise the new managerial concepts productively. To offer better quality news through Television media, Television news managers should utilise new managerial concepts. It will lead for effective and productive activities in the television news section.Item Film Radio Television Research Publications: A Global Perspective.(Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya,Sri Lanka., 2017) Subbiah, M.The study analyses the film radio television in Global for a period of twenty-four years (1993-2017) based on the Web of Science database core collection. The objective of the study was to perform a Scientometric analysis of all film radio television research publications by Global scientists. The parameters studied include the growth of publications and citations, relative growth rate and doubling time, national and international collaboration, highly productive institutions, highly productive authors, highly preferred journals and highly cited publications. A total of 194 publications were published by the Global scientists in film radio television during 1993-2017 which received 825 citations (without self-citation 801). The highest number of publications 37 was published in 2016. RMIT University topped the list with 28 publications which received 55 citations. Australia is a top producing country with 69 publications (35.6%, TLCS 4, TGCS 123). H-index 12; citation per item 4.23Item Mass Communication in India: Changing Paradigms(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Rao, V.There has been a sea change in the mass communication priorities and paradigms during the last hundred years. Using the theoretical premises of agenda setting, one can critically explore the changing dimensions in the paradigm of communication. Thus the paper attempted to explore the continuity and discontinuity within the existing paradigm(s). With colonial legacy and pursuit of modernism, nation building in India has followed the ‘development’ agenda since independence. Nation building has been a dynamic and continuous process experienced through social, economic and political developments. While the economic and political developments are much more quantifiable and visible, the social development is an ambiguous and subjective matter. In the development paradigm, ‘Social Development’ means improved national integration, better health, education and better agriculture practices. Television in India, arrived during the period when there were visible efforts to harness energies to promote social and economic development, to spread education and to raise the general standard of living. To achieve this, India hoped to develop its strategy in the Satellite Instructional Television Experiment (SITE). SITE makes use of the first satellite capable of transmitting television programmes directly to 2400 community receivers in India. An analysis of SITE programs and experimentation provides evidence and explanation on how television programming developed in the country. Doordarshan (state broadcaster) follows many of the lessons learnt in program production, including on content priorities like health, agriculture and education. The development agenda and use of television to “disseminate” information relevant to social development of the people is obvious and changing dimensions of social base therefore must be having changes in the map of media.Item Understanding Customer’s Perception of Colours and Its Impact on the Effectiveness of Television Advertisements in Sri Lankan milieu(University of Kelaniya, 2005) Pushpasena, P.G.R.L.; Kumara, K.H.H.Television advertisements, as one major marketing communication mix tool has to be carried out effectively and efficiently to achieve the organizational objectives in the very tumultuous business environment. Among the elements of a television advertisement, colour, the magic of light plays an important role in delivering of the desired message to the target audience. From early days of evolution, all living beings respond to colours considerably. They have assigned specific meanings to certain colours. Therefore, meaning of colours and impact of colours may divergent from context to context. Then, problem concerned here is that how the meaning of colour is perceived in the Sri Lankan milieu and what is the impact of colour perception by customers to the effectiveness of television advertisements. Hence, the objective of the study is to find out the perception of colour by the customers and their impact to the effectiveness of the television advertisements. As a pioneering effect recounting to colour perception and its effectiveness of the television advertisements, study on awfully closed to the exploratory in nature. The sample was drawn on convenience sampling method and descriptive statistics were used to analyse the raw data into meaningful findings. The sample size was limited to 250 television viewer. The findings of the study revealed that customers as a whole have assigned some meanings for certain colours. When they recall television advertisements of brands using a specific colour the recall rate was effectual. When considering with other elements of television advertisement, the customers’ recall on colours were accurate. In conclusion, it is clear that colours play an important role in television advertisements and it should be given due consideration in the Sri Lankan context.Item Reflection of Sri Lankan identity through television commercials(2010-03) Jayasekara, A.H.D.In an industrial society, almost everyone is touched by advertising. People respond to advertising perhaps depend on it and, they may themselves be advertisers. Advertising tends to reflect the standard of living and the prosperity of the country. Television commercials are used for advertising proposes, not only Sri Lanka,but also in other countries. Television commercials are sometimes condemned for its materialism and for its encouragement to people to buy things needlessly-that it is a parasitical manipulator of minds. Objectives to advertising have increased in recent years.In short,advertising is the means by which we make known what we have to sell or what we want to buy.Advertising should be planned and created to achieve optimum results for the least cost.There is a close and important link between public relations and advertising. It is much easier and less costly to advertise a product or service when its supplier has a good reputation and when the product or service is well understood. Without the media, product cannot be exposed to the public. It makes all the difference between selling and advertising. The objective of the research is to identify how Sri Lankan image is reflected by the television commercials .Observation was used as the tool of data collection. Media consists of almost anything which can be used to convey an advertising message.These are being led by new media developments and primarily by new developments in the electronic media.Mass media advertising and broadcasting as we know are moving towards more specific targeting.