Social Sciences
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Item A survey on “Satisfaction of International Tourists towards Railway Tourism in Sri Lanka” (With reference to Colombo- Badulla railway.)(5th National Conference on Applied Social Statistics (NRCASS) - 2019, Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019) Abeysingha, D.S.; Ariyarathna, S.W.; Bandara, B.G.T.D.; Bandara, M.K.I.A.; Basnayaka, G.G.I.D.; Bopitiya, D.H.Tourism is obviously a large income earner in Sri Lanka. Railway tourism is one of the main categories of tourism where people can use train as a transportation method. In Sri Lanka main railway line (Colombo fort – Badulla) is possibly the largest tourists travelling railway line due to its scenic surrounding. Therefore the research is based on the satisfaction of international tourists towards railway tourism in Sri Lanka. The research problem is “Are the international tourists satisfied with railway tourism in Sri Lanka?” The main objective of the research is to find the overall satisfaction of international tourists towards railway tourism in Sri Lanka. The other objectives of the research are to find the impact of “Age, Gender and Region” on the overall satisfaction of international tourists towards railway tourism in Sri Lanka and to find the concurrence between factors of satisfaction towards the preference of railway tourism to other modes of tourism transport. The target population of the research is all the international tourists who travel by train in Sri Lanka and the sample is 120 out of all the international tourists travel by main line. Convenience sampling method used to select the sample. Primary data was collected using questionnaires from international tourists. Data is analyzed using SPSS and MS Excel software through Chi- Square tests, Kendall test and Descriptive statistics methods. Research reveals that European tourists use train to travel in Sri Lanka mostly, the tourists of age category 20 to 35 years are willing railway tourism the most, natural beauty is one of the main reasons that international tourists choose main railway line to travel by train, sanitary facilities, water arrangements and entertaining facilities must be developed and international tourists use the night mail train the least as a transportation method on their journeys. The Chi-square test proves that, there is a considerable impact of “Age, Gender and Region” on the overall satisfaction of international tourists towards railway tourism in Sri Lanka and, Kendall test proves that, there is a concurrence between factors of satisfaction towards the preference of railway tourism to other modes of tourism transport. Therefore it can be concluded that, the overall satisfaction of tourists is “Moderate”.Item A Study on Destination Satisfaction of Repeat Visitors: Special Reference to Galle Tourism Zone(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Kodithuwakku, D.S.In tourism industry, future purchasing intention of tourists is difficult to understand because it is vary with different outlooks based on tourists’ attitudes. Tourists revisit intention can be describe based on two phenomenon as likeliness to revisit the same destination and willingness to recommend to others. Usually tourism industry requires high level of promotional cost, though repeat visitors provide more revenue and minimize the costs. Because of this, understanding the satisfaction level of repeat visors is one of the dominant issues. Hence, the key objective of this study was identify the destination satisfaction of repeat visitors. To achieve this objective, study used the theoretical and empirical research methods. The international tourists, who visited Galle were the target population of this study and the simple random sampling procedure was used to collect the sample. The results revealed that, repeat visitors highly satisfied with Galle health care, landscape, cultural value, hospitality, safety, relaxation and accessibility. And also repeat visitors were more satisfied than first time visitors and have strong intention to visit again the same destination.Item A Study of Factors Influencing and contributing towards the Sport Volunteers’ Satisfaction(Northumbria university, 2016) Ranjan, W.Sport organisations are increasingly reliant on episodic volunteers for the successful delivery of sport events and sport programs. Therefore, managers of sport organisations’ must concern about utilising sport volunteers in their sport programs for effective and efficient operation, for that managers should understand volunteer motives and satisfaction (Pauline, 2011). In an effort to do this, this study was examining characteristics of volunteer motivation and factors responsible for the volunteer satisfaction using Bang and Challadurai’s (2003) volunteer motivation scale and Kuhn and Guzley’s (2002) volunteer satisfaction index. This study used volunteers from around the world who have sport volunteer experience as the sample population as well as both random and snow ball sampling techniques were used to collect data. A Likert-scale online survey was used and administered (n=185) to gain volunteer perception of their motivation and satisfaction associated with individual volunteer experience. The results of descriptive analysis indicate that interpersonal contact, career orientation, personal growth, community involvement and love of sport are the motivational factors encouraging volunteers to participate in sport volunteerism. Thus, multiple regression analysis reveals that Career orientation and personal growth best explained volunteer satisfaction with volunteer experience. In addition, volunteer satisfaction dimensions such as Group integration, Empowerment and Organisation Support are satisfied according to the perception of volunteers with volunteer experience. Thus, multiple regression analysis reveals that empowerment and organisation support are the most influencing factors towards volunteer satisfaction in their volunteer experience. Furthermore, person correlation analysis indicated that both motivation and satisfaction factors have positive correlation. Finally concluded that most volunteers focus on satisfying their personal goals through participating in sport volunteerism. For further researchers can be recommended to do research using different methods such as mix methods, qualitative methods and could use different influencing factors to address the gap in literature of volunteer satisfaction and motivation.Item Tourists’ Satisfaction and intention to revisit of International Tourists (With special reference to Galle)(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Kodithuwakku, D.; Gunarathna, M.This study aims to investigate the international tourists’ satisfaction and intention to revisit in Galle tourism destination, in Sri Lanka. Satisfaction is one of the most relevant variable when analyzing tourists’ behavior. Because it influence the choice of destination, the consumption of product and services and the decision to return. Tourists’ satisfaction is based on the comparison of visitors’ pre travel expectations and images about the destination and their post-travel experiences at the destination. Consumer satisfaction can be seen as a relationship between the costs of what the consumers spend and the benefit they expected. Price, benefits, time, and effort are major factors in determining satisfaction. Since accurate data about the population in these international tourists revisit is not available, the sample of this study was collected via on-site surveys. With the intention of collecting a representative sample of tourists, the on-site survey was conducted on both weekdays and weekends. In addition, in order to survey a maximum number of diverse visitors over a relatively small period of time, questionnaire was distribute to participants who are systematically select from the study area. Furthermore, a systematic sampling procedure is use for data collection of this study and the sample size is 200. Findings show that international tourists have different levels and areas of satisfaction with Galle tourism destination, where have higher satisfaction with cultural heritage experience, hotel services, Shopping Prices and friendly attitude and hospitality of local people toward international tourists.Item Impact of Technology on the Customer Satisfaction - A Study with Reference to Sri Lankan Banking Sector(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Amarathunga, P.A.B.H.; Pathiratne, S.Developments in information technology, telecommunication and internet utilization has changed drastically the relationship focused activities into data oriented operations. Sri Lankan Bnaking sector is one such sector affected by this. To study the factors that influence the contentment, attention is fixated on factors directly cognate to the customer contentment. The desideratum for the study is to ascertain concrete factors and their influence on the posture of the customers. The present study tries to see strategies to understand the demeanor of customers and explore ways of their incorporation into a well-designed set of policies. As the main aim of the study is to ken the impact of technology on the contentment of customers, Survey and questionnaire were used with two components. Convenient sampling technique was employed in the cull of banks located in and around Kuliyapitiaya town of North Western Province of Sri Lanka and Personal interview method was adopted to gather the primary data. The present study finds that majority of customers are satisfied with the services they are receiving in the banks. There are some customers who are not satisfied with the services i.e.,procedure to apply for loan, interest on the loans, debit and credit cards, mobile banking and customer care. It is therefore suggested that this disstisfctioin ie removed. It is postulated that the procedures cognate to taking the imprest is causing dissatisfaction to some of the customers, hence bank ascendant entities are required to look into this factor and some of the intricate procedures which involved in the sanctioning of loan may be relaxed to certain extent. Similarly, the quandaries cognate to debit cards and credit cards must be taken earnestly as some of the customers are facing quandaries with these accommodations. Further, the banks should develop efficient complaint solving system with innovative modern advance technology as it enhances the gratification of the customers.