Social Sciences
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Item Information needs of Newspaper Journalists in Sri Lanka(Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Sajeewani, K.The principal purpose of this paper is to identify the information needs of the Newspaper Journalists in Sri Lanka.The other objectives are to examine the sources of information they use and to investigate the type of libraries they use for getting information. The survey research design used and the population are the newspaper journalists in Sri Lanka and the sample selected using hundred newspaper journalists. Majority of newspaper journalists preferred to use political information, health, education and the information related to the gender respectively. Majority used newspapers, books, newspaper cuttings, internet and audio visual media as a sources obtaining information correspondingly. 58% used their institution libraries they work and second position got their use of personal libraries. The general standard and norm is that the journalist should be more versatile and be knowledgeable not only with a particular area of his or her interest but with other subject areas not limiting to a minor area in the sense that the newspaper journalists should possess wider knowledge, experience and competencies. This will enable the newspaper journalists to offer quality service for the newspaper reading communities. On the other hand, this kind of soundness will help to develop a newspaper journalist an all-rounder, socially recognized persons and enable to serve the readers. This will support for the professionalism in newspaper journalists.Item Mass Communication in India: Changing Paradigms(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Rao, V.There has been a sea change in the mass communication priorities and paradigms during the last hundred years. Using the theoretical premises of agenda setting, one can critically explore the changing dimensions in the paradigm of communication. Thus the paper attempted to explore the continuity and discontinuity within the existing paradigm(s). With colonial legacy and pursuit of modernism, nation building in India has followed the ‘development’ agenda since independence. Nation building has been a dynamic and continuous process experienced through social, economic and political developments. While the economic and political developments are much more quantifiable and visible, the social development is an ambiguous and subjective matter. In the development paradigm, ‘Social Development’ means improved national integration, better health, education and better agriculture practices. Television in India, arrived during the period when there were visible efforts to harness energies to promote social and economic development, to spread education and to raise the general standard of living. To achieve this, India hoped to develop its strategy in the Satellite Instructional Television Experiment (SITE). SITE makes use of the first satellite capable of transmitting television programmes directly to 2400 community receivers in India. An analysis of SITE programs and experimentation provides evidence and explanation on how television programming developed in the country. Doordarshan (state broadcaster) follows many of the lessons learnt in program production, including on content priorities like health, agriculture and education. The development agenda and use of television to “disseminate” information relevant to social development of the people is obvious and changing dimensions of social base therefore must be having changes in the map of media.