Social Sciences

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Analysis on Using Colour Psychology in Political Communication
(4th National Research Conference on Applied Social Statistics, Social Statistics Students’ Association, Department of Social Statistics, Faculty of Social Science, University of Kelaniya, Sri Lanka, 2018) Perera, U.L.H.D.
“Communication” is a Latin word which means “to share”. When simply describes it means sending and receiving information between two or more people. It includes the sharing of ideas, concepts, imaginations, behaviours and written content. There are three major steps in communication. Those are as, thought, encoding and decoding. The thought means, the subject of the information which is in senders mind. When the idea or the concept go through as a verbal or written message for another person then it define as encoding. After the message is received by the receiver, he/she read it and understands it. He may translate the information to better understand it. So decoding refers to the interpretation of information from the perspective of the receiver. There are two types in communication as verbal and non-verbal. Verbal communication means sharing information through speech. Non-verbal communication means, sharing ideas between two without using words. Non –verbal communication includes with eye contact, postures, gestures, facial expressions, and Chromatics. However, when communication came to the political communication it means, a process that includes political institutions and actors, the news media and, importantly citizens. There are three key players of political communication as, leaders, media and public. Political communication can be harnessed for positive and negative purposes. However Chromatics its mean colours are most powerful and important communication tool and it is interact with religious, cultural, political and social influences. In the present era colours are playing a considerable role in political communication and also it influenced for political phenomenas. Also the message that communicate for the society by colours are various from country to country. As an example in China, red is a symbol of good luck. In South Africa, red is symbolic of mourning. If you’re “in the red” on Wall Street, you’re losing money. In Jamaica, if you’re red, you’re drunk. In U.S. politics, Red is using by Republican Party. Worldwide, red is the color of communism. However, above brief introduction express that colours are more powerful in political communication. Anyhow, main objective of this paper is to analyze on using colour psychology in political communication. This study is based on secondary data which obtain by scholarly articles, books, reports and other sources. Also content analysis used as for the methodogy. Finally the study revels that the colour psychology play a critical role in political communication and in the present era it has influenced to shape the public opinion too
Socio- Economic background of the female inmates of elderly homes in Sri Lanka
(Department of Economics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Dissanayake, D.K.S.M.A.; Rathnathilaka, R.M.M.B.; de Silva, A.K.M.; Kamalawarna, R.S.S.
Population ageing is a phenomenon that occurs due to the lower death rate and lower birth rate. Due to the decrease of death and birth rates, ageing is a result of the demographic transition. Among the Asian countries, Sri Lanka has come to the first place, which is having a higher rate in the demographic transition. There is a 13.2% of elderly dependency ratio in Sri Lanka according to the newest reports (2015) of Census of Statistics. So as to that this study aimed to investigate the Socio and Economic factors which influenced those elderly women to be at the elderly homes special reference to Iring Thilakarathna elders home in Imbulgoda. Simple random sampling method has used as the sampling technique in order to select 25 elderly women as the sample. A questionnaire, which had 19 questions, has used to find the factors, which influenced them to stay in elderly home such as poverty, no one to care, misbehavior of their laws, freedom etc. Statistical techniques such as tables, graphs, percentages, Chi-square test and correlation etc. have been used to analyze the data. According to findings most of them were poor in their economic situation and they do not like to bother their children as well. The majority of those elderly women were in the age group of 70-80 and they believe staying in an elderly home allowed them to keep away from the problematic background of their home. According to the results, specially the attitude problems of their children and their lives styles have thrown their older mothers to the such a place and they have created a background that those mothers are loneliness and helpless though they have number of children.
Influence of L1 in Code Switching
(University of Kelaniya, 2005) Senaratne, C.D.
Code switching is a bilingual linguistic phenomenon. Code switching between two languages may either be catergorized as insertion or alternation. This paper investigates the phenomenon of code switching in Sri Lankan bilinguals whose L1 is Sinhala in contrast with speakers whose L1 is English (or English and Sinhala). The paper attempts to describe the influence of L1 when switching in conversation. The study treats insertion and alternation as two separate manifestations of the same linguistic phenomenon. It also describes attitudes to the phenomenon of code switching in Sri Lanka by its speakers and non-speakers. The study makes use of a case study approach. Speakers are catergorized by their L1 and the study analyzes, if there are differences in the manner of code switching i.e. whether speakers alternate or insert and whether this is due to the influence of L1.The experiment contains samples of spontaneous speech productions of informants who are also interviewed. The findings of the study will determine the influence or non-influence of the L1 in code switching in bilingual speakers of Sri Lanka. It will also determine whether speakers combine insertion and alternation when switching codes or whether one phenomenon leads to the other in the course of conversation. It will determine if insertion and alternation can separate bilinguals into dominant or balanced groups irrespective of their choice of L1.

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