Social Sciences
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Item Study of Using New Media for the Management of Institutional Public Relations Internally and Externally (With Special Reference to TelecomCompany)(International Conference on Applied Social Statistics (ICASS) - 2019, Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019) Suraweera, N.; Dharmasiri, K.; Karunathilake, A. S. M. N.; Thathsarani, W.A.P.The main link in the business sector is the customer. If there are no customers, that could jeopardize the well-being of a business. To prevent this from collapsing, more effective public relations methods must be adopted. Most of the businesses in the world use these public relations methods to promote their institutions. This is mainly a form of advertising. This enables the customer to get access to information without paying (Frolova, 2014). New media systems with low-cost are used in many organizations around the world. It was observed that public relations have now become an essential part of business communication (Diedrick, 2017). The new media, which are widely used in corporate and internal, were identified. For example, Website, Social media - (Facebook, Twitter, Linkedin), e-mail, Computer, Land Phone/ Mobile Phone), etc. There is an active relationship between the customer and the organization of a business. The internal process of a business involves a variety of customers. It uses the Internet and global communication strategies to build a huge business presence. It seeks to build a revolution through the new media tools of the modernizing society. The use of new media has enabled businesses to create a dialogue with customers. It enables users to share products and services with clients. There is a greater emphasis on new media related public relations methods, rather than on doing so effectively. The new media features have positive features that can be used as a public relations method. New media has the ability to transfer information efficiently than traditional media. Communication tools, such as television, radio, and newspaper, enable faster communication with new media features.Item A Desk Study: The Use of Public Relations in Promoting Films(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Ruwanpathirana, I.Film is an art form which is basically to entertain people through visual storytelling. On the other hand, it is a business which has been a huge revenue driver in the entertainment industry. However, not all films succeed with high profit margins. Success of a film depends on various functions and film promotion is one of them. Film Promotion is identified as a core of the journey of any film. Film directors and producers invest heavily on it and try various innovative strategies to reach out to the masses and create an impact in the minds and pockets of the cinema goers. This is where the use of Public Relations (PR) emerges. Public relations specialists believe that PR campaigns will be the next level of film promotions since many clients will go for it instead of marketing and advertising. The aim of this research was to study the emergence of public relations in world film industry and how films are promoted, branded, and distributed in all over the world through public relations functions. The research was conducted as a systematic inquiry. Secondary data were articulated such as books, research articles, articles on journals, newspapers, web sites and these materials were sufficiently utilized for the analysis. Due to the lack of secondary data related to Public Relation functions in Sri Lankan film Industry, primary data were gathered by interviewing three pioneer film directors and three pioneer film producers. Five international film production campaigns and three local film production campaigns were analyzed. Sample was selected according to purposive and judgmental sampling technique. The research revealed that with innovative public relations campaigns, world’s most lucrative film industries (Bollywood, Hollywood) has provided interesting case studies, which can be seen in the promotions of the films in near future. They have already proved Public Relations function is more beneficial than Marketing and Advertising. But most of Sri Lankan film makers are not aware of what Public Relations can do to make a film success.Item Advocacy Programs and Activities Conducted by Public Libraries Attached to Municipal Councils of Sri Lanka: Some Public Libraries Selected from the Western Province.(Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya,Sri Lanka., 2017) Jayasekara, D.W.Library is the most important place that everyone goes to get information for his or her various needs. Today the technology has vastly changed the way most of the people in accessing the information. Technology has greatly enhanced library and information services, but it has also raised some unsettling questions, issues. Libraries have been challenged for their firm existence and maintenance. In this background, “Advocacy” is the most useful element and the concept for libraries. Simply, library advocacy means “Appearing for the libraries” or talking on behalf of the libraries and their very existence. The persons who appearing for the libraries are called as “Library Advocates”. The Librarians and library staff, library trustees, friends of libraries, library users, institutional and community leaders, library and information science students, potential advocates can identify as library advocates. The democracy needs libraries. Moreover, libraries need advocates. The main objects of library advocacy are certifying libraries protection and the provision a good library service. Therefore, the main activities under the library advocacy are public relations and library marketing. Library advocates support libraries, organize various library advocacy activities and programs as seminars, lectures, exhibitions, cultural programs, book fair etc. and this task is vested with the librarians and library staff. This study explores about the library advocacy activities and programs conducted by public libraries in Sri Lanka. The research studied through five main public libraries operating under municipal councils in Western province. Method of study is the survey research. Questionnaires, interviews and observation methods were used for the survey. Information was gathered mainly from librarians and users through two different questionnaires. This research information were presented about, what is the library advocacy, why is it needed, who are library advocates, what are the advocacy programs conducted by public libraries in Sri Lanka, who participate and support for them, what is the service to the society by this programs and new tendencies, problems, challenges of these programs. Accordingly, presented conclusions and suggestions for the development of library advocacy activities and programs. It was found that lot of library users are not aware what is library advocacy. Moreover, public libraries were conducting various advocacy programs, but most of them introduced those programs as extension services. “Library Advocacy” was an uncommon word for most of libraries and library users in Sri Lanka. It must be changed. This research was done for directing to that change.Item A Study of the Present Role of Library Professionals in Sri Lanka in Socializing of Library Concept with Respect to Public Librarians.(Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya,Sri Lanka., 2017) Dilruksha, O.K.D.C.Libraries are set to be a special kind of institutions; those can change the human mind and leads to a social transformation. If human accurately utilize the strength of a library, it will a huge energy to human development and to the progress of the country too. Socializing of Library Concept is vital for build such situation. The focus of this research is to investigate the roles of library professionals to socialization of library concept in such manner. The research mythology of this is, Survey Method. Sample is 100 Public Library Professionals. Primary and Secondary both resources were used here. Main conclusion of this research was insufficient contribution of Public Library Professionals in socializing of Library Concept. The percentage of public awareness programs in Public Libraries is low as 48%. The other conclusion was poor usage of the opportunities of new technical methods to Socializing of the Concept. In such situation, suggestions of this research are prepare an accurate principle in socializing of Library Concept, Establish a Media Unit for each library, Use direct and indirect strategies to send Library Concept to public, and introduce Library Profession and Public Relations as a prominent subject to the Library and Information Science syllabus.Item Public Relations and Communication Management Strategies in Sri Lankan Sinhalese Culture(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Nandasiri, A.G.A.U.Public Relations and Communication Management strategies can be identified in any culture. This study explores the features of Public Relations and Communication Management in Sri Lankan culture. This research was conducted based on 16 geographical locations, which consist of Sinhalese customs, and ethics. The data was gathered by survey and ethnography. 60 interviews were conducted representing those areas in the survey. Moreover, primary data was collected by observing social incidents which happened in the field of study. Secondary data was gathered by exploring literary sources. Public Relations and Communication Management strategies depicted in Sri Lankan culture reflect a deep philosophical thought based on Buddhist philosophy. Public Relations and Communication Management features such as human feelings, behavior, phraseologies, stuff and places which are unique to Sinhalese folk-tradition could be identified. There is a network of inter-related connections with Public Relations strategies, which are shown in these cultural features, customs, and ethics. Respect, worshipping, gratefulness, cooperation, and beliefs are the spiritual base, which influenced on Public Relations and Communication Management strategies in Sinhalese folk-tradition. Behaviors of individuals are designed according to this spiritual basis. Thus, it is revealed that the established theories of the modern Public Relations could be more shaped by the use of the 'Human Relations' and Management strategies which is highly appreciated in Sri Lankan Sinhalese folk-tradition.