Social Sciences

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    A Study of the Factors Affecting on Customer Satisfaction in Tourism Industry in Sri Lanka
    (International Conference on Applied Social Statistics (ICASS) - 2019, Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019) Kosgoda, T.M.; Kitsiri, V.D.
    Consumer loyalty is a business logic, which watches out for the making of significant worth for clients, envisioning and dealing with their desires, and exhibiting capacity and duty to fulfill their needs. The nature of administration and consumer loyalty are basic components for the accomplishment of any business (Parasuraman et al., 1988, Gronoos, 1990). Be that as it may, achieving consumer loyalty is known to be the most critical and the most contemporary test looked by the administration business (Marković and Janković, 2013). Llach et al (2016) has expressed that the cordiality business faces a great deal difficulty. These difficulties incorporate monetary issues, increment in rivalry and client requests. Kandampully and Suhartanto (2000) contends that the developing volume and rivalry has opened entry ways for clients with more options, more prominent incentive for cash and increased dimensions of administration. Picking up an upper hand is the way to confront this test. Subsequently, accomplishing consumer loyalty is key for the accomplishment of the neighborliness business because of its administration direction. According to the pilot study done in February in the year 2019, taking 20 tourists, identified that tourists are in opinions that they visit Sri Lanka not for the first time but for the second or third time. This indicates they prefer to be here in Sri Lanka rather than other destinations. Some tourists convey; “Ever since October 2015 we have been coming here,” said Jameel and Tanya from Palestine and Ukraine respectively. “We don’t care about bombs or other issues. We love Sri Lanka and will continue to come here.” This shows that repeat purchase intention is always there. Then the questions come, because of what reasons they visit Sri Lanka more than one time. However, many arguments come into effect to decide what factors come as variables influencing consumer loyalty in the friendliness business of Sri Lanka and its effect to keep up Sri Lanka's upper hand as a much looked for after vacationer goal
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    Understanding the customer Satisfaction level of the physical and human facilities in the fitness center. With special reference to Sugathadasa National Sport Complex Fitness Center
    (4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Silva, M.L.M.; Priyanjila, A.S.D.; Wehigaldeniya, W.G.D.S.; Pushpa Kumara, W.A.; Madusanka, R.W.B.M.D.
    In the present area, sports become a golden place in the whole world. Therefore countries spent a large amount of money to develop their sports facilities. Many people are using a fitness center to build or maintain their health, lifestyle, etc. there for many sports organizations have their owned fitness center. In the future fitness centers became a trend in society. The main purpose of this study is to examine the relationship between Customer Satisfaction (CS) with the Physical Environment Facility (PEF) and Human Facility (HF) on the fitness center. In this research approach, explanatory research style and deductive research approach. A sample group of this study includes customers in Sugathadasa National Sports Complex Fitness Center (SNSCFC). The simple random sampling method used for selecting the sample and closedended 150 questionnaires were used to collect data. The researcher used one-way ANOVA analysis to identify the significant difference between perceived facility value and demographic factors (gender, age, education, employment, income level) and chi-square analysis for identifying the relationship between both categorical variables. The descriptive results showed a significant association between CS & PEF and HF. PEF & HF have a significant relationship between customer satisfaction. According to the results, we observed a Strong association between the CS & PEF (P= 0.012), CS & HF (P=0.025). However, SNSCFC needs to develop their physical environment facilities for their customers