Social Sciences

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Department of Journalism and Mass Communication, Osmania University Post Graduate College, Siddipet Telangana State India
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Yadav, R.C.
Developmental processes have several contradictions and poses difficult questions to different sections of society. The Telangana state in India, formed after a prolonged agitation, witnessed a particular discourse, strongly opposing dominant form of development process as was witnessed in united Andhra Pradesh. There is opposition to mega projects involving massive displacement and focus was more on tank irrigation in agriculture sector with active people’s participation. The characteristic features of discourse during Telangana movement are nondispossession and non-displacement. The incumbent government has ignored these aspects and has planned several mega, medium and small irrigation projects on various rivers, involving massive displacement and this has attracted widespread resentment, in particular with the construction of Mallannasagar, a lift irrigation project in Medak district. This paper examines the contestations over the project, with government arguing in favour and people, non-party organizations and political parties strongly opposing the way government is going ahead with developmental projects displacing farmers and landless farmers. How these contestations of various parties are being portrayed in media needs to be looked into? Media should indulge in objective reporting in coverage of development projects and has it done that is what needs to be examined. How media represented the movement and what are the politics involved in the representation are studied. Coverage given by the media about the displacement issues are studied over a period of two years and does it have an impact in changing any policies as far as providing rehabilitation is concerned is also pondered upon?
The effectiveness of the communication in community development projects implemented by the Non-Governmental Organizations (NGOs) in Sri Lanka
(Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2014) Priyadarshanie, P.K.D.
Non-governmental organizations are based on interested groups of citizens, aiming at providing social services or implementing social policy. The post-colonial socio-economic situation in Sri Lanka created a conducive environment for NGOs, which was accelerated by the political, and subsequent economic changes in 1970s. Presently NGOs contribute significantly to the community development sector in Sri Lanka. NGOs work to improve living standards through community participatory processes, and use communication in all aspects of the project cycle. The objective of this research is to study the evolution of NGOs in Sri Lanka, the role of local and International NGOs in community development and assess the effectiveness of communication in community development projects. Two prominent NGOs, Sarvodaya and World Vision Sri Lanka were studied through participatory observations and interviews. Documentary programs and audio-visual material were evaluated. NGOs use effective communication in their community development projects. Local NGOs pioneer in this regard to international NGOs, as they plan communication in a more people-centered manner. They use conventional and modern media effectively, but the negligibly use social media. Communication strategies need to match the local context planned according to the intervention and target group. Use of communication methodology extracted from the community itself, is high in relevance and effectiveness. From the planning phase onwards, a parallel communication plan needs to be developed. In each phase of the project, different communication strategies such as inter-personal and group communication, participatory development communication, new and mass media etc. can be adapted.
Study of the Changing Patterns of Religious Communication as Media Insights with Special Reference to Buddhist Concepts
(University of Kelaniya, 2005) Mahendra, S.; Rajapaksha, C.
The intention of this study is to present some initial factors pertaining to the religious communication as reflected in media insights. In this direction, some concepts relating to Buddhism will be taken as the guiding model. These in turn will be examined in relation to the strengths, weaknesses and limitations in mass media channel such as the print the sound and the visual. Furthermore, the manner in which the religious communication was transferred from the traditional models to more modernistic mass media channels was also examined. This will be taken into consideration from the three mass media channels, the print, the sound and the visual. To what extent the impact of the religious message is disseminated and to what extent the socio -religious pattern of understanding to help elevate the masses in the field of ethics, morals and social upliftment into the recipient is the hypothesis of this study. The two ends of the study will consist of the communicator and the receiver as to the extent of the user orientation is moulded into a model will also be the extended study anticipating will be dealt as a research. In this study, a special emphasis is laid to gauge the intensity and the validity of religious studies with special reference to Buddhist teachings enabling us to promote a new model for mass media user. In this context, the present state of the mass media status will be examined empirically with a series of interviews with the user orientation techniques in communication studies. Followed by this, our observations and conclusions will be presented.

Social Sciences

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