Social Sciences
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Item Importance of English Communication for Technological Students from Rural Areas(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Bandara, G.M.C.Sri Lanka is one of the developing countries with large number of rural students whom are not properly utilized. Many of the students from urban areas are having enough opportunities and qualifications to get a reasonable job. Now-a-days communication plays a major role in all sectors. Most of the students are looking for a job than gaining higher education. Employers give considerable value to graduates acquiring a diverse set of skills in different work environment. The IT revolution and globalization of business have emerged as two major factors to bring technical communication to the fore front of academia and industry. The rise and widespread use of information communication technology in the whole world making the global market and business becoming diverse and result-oriented, professionals and technocrats. However there are many more new challenges in communication every day. To be a successful technologist in this competitive environment one should not depend just only on acquiring knowledge and skills, but also need to develop effective communication skills. This paper aims to improve the communication skills of technological students of rural areas and encourage them to improve their communicationItem Communicative Perspective of New Words in Modern Urban Sinhala Language.(Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya,Sri Lanka., 2017) Prabha, K.; Jesudasan, A.M.; Jinadasa, M.P.Language is the fundamental aspect of human communication. Despite Sinhala language has been originally rooted by the Sanskrit language as many other languages as German, Catholic, Benito, Slavic, modern Sinhala language has been recently cultivated by the multiplying of new words and expressions that can be widely utilized by the urban societies in Sri Lanka. However, this present study surveys the newly utilized urban slangs and colloquial expressions in the Sinhala vernacular. This study conducts using qualitative research methodology, including focused groups, participatory observations and textual analyses. Data were judgmentally selected by the sample of two field surveys of GramaNiladhari Divisions (GNDs), East uppiyawaththa, No.52, Ketawalamulla place, Dematagoda (01) and Dematagoda, No.36, Sri Wijayaramaya, Seelarathna lane, aramaya road, Dematagoda (02), from august 2015 uptojuly 2016. Assuming that Sinhala language is substantially nurtured by the urban use of words and slangs, based on this research survey, this study concludes, that, both two GNDs use significantly similar words in their colloquial verbal communication. These use of words represent the diversity of their identities, who live in the same places of urban. Their use of language is also differentiated by their respective social events. Further, there are number of English words, in addition to their traditional words of folk-lore. Interestingly lots of worlds are significantly shorten in comparison to their other words in use. Moreover, it is difficult to find a logical co-relation in the respective words and their meaning. Patta, Toiya, Kella, aaathal, Bassalayanawa, Halalayanawa, adala ne, Henagahapan are some of the urban slangs used to denote their social class, position of work, prestige and elite. Finally, this study made a new classification of word groups in to ten (10) divisions based on different purposes of their use of language. Pitch, velocity, tone and rhythm in pronunciation of their use of these new words and expressions are significantly differentiated by religious, cultural and social diversity.Item A Study on How the Usage of Mobile Phones Affects the Human Social Interactions in Different Ages(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Ranaweera, K.G.N.U.Mobile phones (MPs) have become staple and common equipment today. At present society The main objective of this study is to investigate in what ways the usage of MPs affects the human social interactions in different ages. Accidental sample was selected including 500 people from the Colombo district and Galle district (250 people from each) according to 4 age groups: 16-19, 20-30, and 31-45 and above 46. Semi structured interviews and observation were used for data collection during the period from of December 2015 to April 2016. Data had been analyzed using MS Excel application. Findings revealed that MPs are being used by all age groups for communication and other purposes and voice call was common for all ages. MPs are being used for log in to social media, surfing internet, e-mailing and texting by both 16-19 and 20-30 age groups. Minority of the people of age group 31-45 were using MPs not for texting but for voice calls. Majority people of the age group above 46 were using MP only for incoming calls. Fewer of them were using MPs for texting and surfing internet. Moreover, the purposes of using MPs and the type of MPs were depending on the financial status and education level of the users. More than 75% people of the sample were using smart phones. Many of the 16-19 and 20-30 age groups were using MP for association with peers. Among them there were 35 percentage of students and working people who were using MPs for affinity with relations. The age group 31-45 was using MPs for finding out of their children and relations. Majority of the age group above 46 were using MPs to have information from relations and closed ones. Conclusion of the study is that each age group was using MPs to amplify of their social interactions and that it has a negative effect on face to face communication. At the same time who reveals that the usage of MPs has multiplied social interaction than the period of MPs were rare.Item The effectiveness of the communication in community development projects implemented by the Non-Governmental Organizations (NGOs) in Sri Lanka(Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2014) Priyadarshanie, P.K.D.Non-governmental organizations are based on interested groups of citizens, aiming at providing social services or implementing social policy. The post-colonial socio-economic situation in Sri Lanka created a conducive environment for NGOs, which was accelerated by the political, and subsequent economic changes in 1970s. Presently NGOs contribute significantly to the community development sector in Sri Lanka. NGOs work to improve living standards through community participatory processes, and use communication in all aspects of the project cycle. The objective of this research is to study the evolution of NGOs in Sri Lanka, the role of local and International NGOs in community development and assess the effectiveness of communication in community development projects. Two prominent NGOs, Sarvodaya and World Vision Sri Lanka were studied through participatory observations and interviews. Documentary programs and audio-visual material were evaluated. NGOs use effective communication in their community development projects. Local NGOs pioneer in this regard to international NGOs, as they plan communication in a more people-centered manner. They use conventional and modern media effectively, but the negligibly use social media. Communication strategies need to match the local context planned according to the intervention and target group. Use of communication methodology extracted from the community itself, is high in relevance and effectiveness. From the planning phase onwards, a parallel communication plan needs to be developed. In each phase of the project, different communication strategies such as inter-personal and group communication, participatory development communication, new and mass media etc. can be adapted.Item Disaster Reporting in Print Media (Special reference to selected newspapers in Sri Lanka)(International Journal of Scientific Research and Innovative Technology, 2015) Jayasekara, A.H.D.Environmental information that will be important in future to build the sustainable society. Environmental reporting is, regardless of its name or disclosure media, to promote communication of organizations, to fulfill its accountability regarding environmental efforts in their activities, and to provide useful information to decision making of interested parties. Problem of the study was how print media reported one selected case in Sri Lanka in 2014.Objective is to study about disaster reporting in print media. Methodology is content analyzing. Selected three newspapers and content analyzed the newspapers in seven days. Time frame was 30th October 08th November. Selected three newspapers Rivira,Mawbima, Lakbima in seven daysafter the disaster. Analyzed headlines, articles, features, cartoons which related to the selected incident. More spaces had allocated to report this incident, mostly colour photos used and victim’s photos published. And most of the articles written to aroused this in reader’s emotion. And selected newspapers not given proper attention in media ethics.Media wants to be more responsibility during crises or disasters.Item Study of the Changing Patterns of Religious Communication as Media Insights with Special Reference to Buddhist Concepts(University of Kelaniya, 2005) Mahendra, S.; Rajapaksha, C.The intention of this study is to present some initial factors pertaining to the religious communication as reflected in media insights. In this direction, some concepts relating to Buddhism will be taken as the guiding model. These in turn will be examined in relation to the strengths, weaknesses and limitations in mass media channel such as the print the sound and the visual. Furthermore, the manner in which the religious communication was transferred from the traditional models to more modernistic mass media channels was also examined. This will be taken into consideration from the three mass media channels, the print, the sound and the visual. To what extent the impact of the religious message is disseminated and to what extent the socio -religious pattern of understanding to help elevate the masses in the field of ethics, morals and social upliftment into the recipient is the hypothesis of this study. The two ends of the study will consist of the communicator and the receiver as to the extent of the user orientation is moulded into a model will also be the extended study anticipating will be dealt as a research. In this study, a special emphasis is laid to gauge the intensity and the validity of religious studies with special reference to Buddhist teachings enabling us to promote a new model for mass media user. In this context, the present state of the mass media status will be examined empirically with a series of interviews with the user orientation techniques in communication studies. Followed by this, our observations and conclusions will be presented.Item Code Switching(University of Kelaniya, 2005) Jayaweera, M.C.Code switching is defined as a mode of communication available to bi/multilingual speakers. This strategy of communication is used by such speakers for various purposes in various situations. It is said that those who code switch do so primarily in order to establish intimacy and solidarity. Speakers are also seen as using this strategy of communication for rhetorical purpose. The research undertaken in this area by me was prompted by Professor Thiru Kandiah’s inspirational lectures on ‘world Englishes’. This study examines the nature of code switching in the Sri Lankan context in the light of responses made by a group of 25 adults, male and female, ranging from age 25-70. On the whole, the respondents revealed positive perception to code switching as a communication strategy. Establishing intimacy was found to be one of the reasons for code switching and respondents revealed that they often code switched in informal contexts. The paper focuses on code switching as psychosocial phenomenon. To this end, it examines the reasons why speakers code switch. The analysis of the data reveals that the way in which speakers code switch indicates the way in which these speakers construe relationships in society. The examination also reveals attitudes of resistance and complicity in the use of code switching as a communicative strategy. This study brings to light the complexities involved in code switching in the Sri Lankan context today and also relates the phenomenon to the attitudes of its users.Item Testing Errors in Teaching English as a Second Language(University of Kelaniya, 2005) Ramesh, S.The paper presents the testing errors in teaching English as a second language. This study has discussed with based on two main themes, 1.) What kind of difficulties they face during the classroom teaching? and 2) . How testing helps the teachers of English? The following reasons could be considered and this study is structured by these factors: Finding out about learning difficulties; Finding out about achievement; Encouraging students; providing for feedback to the syllabus and the evaluation of method and materials The most important reason is to find out how well the students have masters the language areas and skills, which have just been thought. Errors are evidence of the learning process and it is important to try to develop a tolerant attitude them in the class room. Constant and immediate correction of errors can adversely affect the learners confidence and hinder the main development in learning process. To what extent should we concentrate on testing the students ability to handle elements of the language and to what extent should we concentrate as testing the integrated skills? Our attitude towards this question must defend on both the level and purpose of the test. Successfully communication situations which stimulate real-life is the best of mastery of language.