Social Sciences
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Item Children and cinema: The Prominence and Effectiveness of Cultural Values in Child Cinema(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Hettiarachchi, K.S.T.; Gunasekara, H.N.W .Commonly held standards on which a complete community depends are named as cultural values. If further elaborated, cultural values are categorized into three main segments such as, customs (traditions and rituals), values (beliefs), culture (clothing, food, language etc.). It can be clearly seen that cultural values and the society are strongly connected with each other, as pre-mentioned, the community depends on cultural values. When discussing about the society, children are considered as the future generation of the community. Generally, a young human being below the age of puberty or below the age of majority of the community is considered as a child. However, as children are considered as the future generation of the society, it can be seen that, cultural values play an important role in their lives. This research paper examines the portrayal of the cultural values in children’s movies and its effect on lives of children. Children’s cinema is a medium of communication among adults and children. In addition, it is a sub-form of children’s literature and entertainment. However, these children’s movies are used as a subtle source of transmitting messages from adults to children. Cultural values play a major role in this medium as the future generation should have knowledge on their identical cultural values. This comparative study mainly focuses on how cultural values are portrayed in child cinema. Two culturally different children’s movies are selected to investigate the research problem; “How effectively cultural values are portrayed in the children’s movies and how portrayed cultural values in child cinema affect lives of children?” “Ho Ghana Pokuna” and “Les Vacances du petit Nicholas” are the movies selected as the research resources. These two movies represent Sri Lankan and French cultural values respectively. Moreover, as the chosen subject area is wide, few themes are selected to represent cultural values, namely; language, attire, beliefs and human bonds (family, friends etc.).The data analysis of the research study affirms that cultural values are important in building up society and humanity. Further it elaborates how effectively cultural values are portrayed in these two movies and the impact it causes in children’s lives. Moreover, this research study manages to evoke how the language, behaviour and believes of the focused audience; who are children, change after watching children’s movies for a period of time. Thus, it can be concluded that, the best children’s movies have attempted to introduce children to the real world of profound humanity and in this comparative research study it is proven that the importance and the effectiveness of cultural values in building up a better societyItem An Empirical Study on Message Source Attributes Reflected by Children in Television Advertising; An Audience Perspective(University of Kelaniya, 2005) Ratnayake, B.R.M.N.; Kumara, K.H.H.; Chaminda, J.W.G.Television advertising plays a key role in the marketing warfare in communicating marketer’s distinctive strategy. Message source is one critical constituent that determines the success of television advertising. The message source should be selected with due concern to communicate the intended advertising message. The message source is based on different source attributes such as credibility and attractiveness within which aspects of knowledgeability, trustworthiness, similarity, likeability and favourability are embedded. Despite the available literature reviews falls short to indicate what source attributes are reflected by children, there is a mounting tendency of appearing children directly or indirectly as the message source in television advertising. Thus, the study is carried out to identify the message source attributes reflected by children when appeared as a message source in television advertising in Sri Lanka as perceived by the television audience. The sample was limited to television audience in Colombo district with a sample size of 240. Fifteen closed ended questions were administered by a survey based on two aspects of credibility and three aspects of attractiveness. Major statistical tools used to analyse gathered data were the mean values and the percentage analysis. According to the empirical results, respondents have rejected the aspects of knowledgeability and trustworthiness on credibility and similarity on attractiveness reflected by children as a message source. They have accepted the likeability and familiarity on attractiveness as the message source attributes reflected by children. In conclusion, likeability on attractiveness is the most perceived message source attribute reflected by children in television adverting.Item Geographical Information Systems: An efficient Method for the Selection of Student for Grade One in Government Schools of Sri Lanka(University of Kelaniya, 2005) Amarasinghe, A.G.; Senarathna, H.M.P.K.Finding a school for the children who wish to enter the year one of government schools has become one of the most crucial problems in education system of Sri Lanka. It is evident that, selecting qualified students for the year one is a major issue faced by the relevant authorities. At the same time, it is clear that both parties involved deviate from the normal procedure adopted in the selection process. Sometime selection personnel have been bribed, especially when the needed requirements are insufficient. There are instances where qualified students have not been selected for admission to school. In such instances parents are compelled to bribe the officers. It is opined that such incidents occur due to the lack of efficient information needed for selection of students. These issues can be handled easily with the help of available computer aided technology such as Geographical Information Systems (GIS). GIS can handle relevant qualitative and quantitative data. Using these data it is easy to determine the geographical location and get other information that are curtail to select the student. Maps, diagram, images or photos can be added and create a database to verify the dictions. Once the selection is made, the database can be duly updated throughout the student’s career in the particular school as well as other national institutes that required such data.