Social Sciences
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Item A study on the application of online technologies by university lecturers: special reference to faculty of Social Sciences, University of Kelaniya, Sri Lanka(Department of Library and Information Science, University of Kelaniya, Sri Lanka, 2023) Somananda Thero, B.; Suraweera, N.The twenty-first century, which has witnessed notable advances and developments in many disciplines, including higher education, is known as the era of the information economy. This era has been dominated by Information and Communication Technology (ICT), which positively impacted the development and transition process in higher education worldwide. Thus, higher education has undergone a transformational journey from the traditional classroom model to a new online model during the COVID-19 pandemic. Therefore, the online learning environment took over the monopoly of the traditional classroom as the university learning and teaching process took place entirely online. In this context, it is crucial to find out the nature of online technology for university teachers to make their teaching process effective. Therefore, the objective of this study was to find out the use of online technology by university lecturers for the effectiveness of their teaching process. The quantitative research method was used, while the survey method was used as the research strategy for the study. The total population of this study was the academic staff members of the Faculty of Social Sciences at the University of Kelaniya. A study population was identified through the total population, and the study sample was selected using the stratified random sampling method from that study population. The primary data was collected through the questionnaire and analyzed using the SPSS software. The study revealed that university lecturers used various online technologies effectively in their teaching process in the 21st century. However, online tools were used at a lower level while online teaching. Conducting productive training programs and workshops to uplift lectures' knowledge on online learning methods is recommended.Item Study of Using New Media for the Management of Institutional Public Relations Internally and Externally (With Special Reference to TelecomCompany)(International Conference on Applied Social Statistics (ICASS) - 2019, Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019) Suraweera, N.; Dharmasiri, K.; Karunathilake, A. S. M. N.; Thathsarani, W.A.P.The main link in the business sector is the customer. If there are no customers, that could jeopardize the well-being of a business. To prevent this from collapsing, more effective public relations methods must be adopted. Most of the businesses in the world use these public relations methods to promote their institutions. This is mainly a form of advertising. This enables the customer to get access to information without paying (Frolova, 2014). New media systems with low-cost are used in many organizations around the world. It was observed that public relations have now become an essential part of business communication (Diedrick, 2017). The new media, which are widely used in corporate and internal, were identified. For example, Website, Social media - (Facebook, Twitter, Linkedin), e-mail, Computer, Land Phone/ Mobile Phone), etc. There is an active relationship between the customer and the organization of a business. The internal process of a business involves a variety of customers. It uses the Internet and global communication strategies to build a huge business presence. It seeks to build a revolution through the new media tools of the modernizing society. The use of new media has enabled businesses to create a dialogue with customers. It enables users to share products and services with clients. There is a greater emphasis on new media related public relations methods, rather than on doing so effectively. The new media features have positive features that can be used as a public relations method. New media has the ability to transfer information efficiently than traditional media. Communication tools, such as television, radio, and newspaper, enable faster communication with new media features.Item National Security and Human Rights(University of Portsmouth, United Kingdom, 2007) Gunasekara, S.N.; Pilapitiya, H.P.I.U.; Suraweera, N.; Ramanayake, A.R.N.D.; Shanaz, F.Item Post Tsunami Activities: Rehabilitation, Reconstruction and their Impact on Sri Lankan society(University of Portsmouth, United Kingdom, 2007) Gunasekara, S.N.; Pilapitiya, H.P.I.U.; Suraweera, N.; Ramanayake, A.R.N.D.