Social Sciences
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Item Public Relations and Communication Management Strategies in Sri Lankan Sinhalese Culture(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Nandasiri, A.G.A.U.Public Relations and Communication Management strategies can be identified in any culture. This study explores the features of Public Relations and Communication Management in Sri Lankan culture. This research was conducted based on 16 geographical locations, which consist of Sinhalese customs, and ethics. The data was gathered by survey and ethnography. 60 interviews were conducted representing those areas in the survey. Moreover, primary data was collected by observing social incidents which happened in the field of study. Secondary data was gathered by exploring literary sources. Public Relations and Communication Management strategies depicted in Sri Lankan culture reflect a deep philosophical thought based on Buddhist philosophy. Public Relations and Communication Management features such as human feelings, behavior, phraseologies, stuff and places which are unique to Sinhalese folk-tradition could be identified. There is a network of inter-related connections with Public Relations strategies, which are shown in these cultural features, customs, and ethics. Respect, worshipping, gratefulness, cooperation, and beliefs are the spiritual base, which influenced on Public Relations and Communication Management strategies in Sinhalese folk-tradition. Behaviors of individuals are designed according to this spiritual basis. Thus, it is revealed that the established theories of the modern Public Relations could be more shaped by the use of the 'Human Relations' and Management strategies which is highly appreciated in Sri Lankan Sinhalese folk-tradition.Item ජනමාධ්යයේ නිරූපිත කාන්තා ප්රතිරූපය පිළිබඳ අධ්යයනයක්(The Research Center for Social Sciences, Faculty of Social Sciences, University of Kelaniya, 2015) Nandasiri, A.G.A.U.Item A study on the communication competence depicted in ''Buthsarana''(University of Kelaniya, 2013) Nandasiri, A.G.A.U.The characteristic of any literacy tradition is to enhance the knowledge of human beings psychologically, biologically and philosophically. This characteristic is seen in most literary creation of classical Sinhala literacy tradition. The literacy features of classical Sinhala literary tradition is enriched with its own communication competencies, which are created to up life the noble quality and spiritual. This study was completed by studying the communication competencies depicted in classical Sinhala literary tradition, in relation to 'Buthsarana', which was written by Vidyachakrawarthi, in the early part of 'Dambadeniya Era'. Accordingly, the research was based on the features such as narrative style, writing techniques, language techniques, performing ability depict and social analysis. Vidyachakrawarthi, in his book brings forth the ''Nava Arahaadi Budu Guna'' (Nine great qualities) of Lord Buddha using the devotive path to enhance the wisdom of devotees. In that process Vidyachakrawarthi uses a creative communication method. An inherent narrative style, prose writing rules and styles are used to present the content regularly. Moreover, the content of the stories has been created by occupying language techniques and social analysis, while making it easy to understand the ''Nava Arahaadi Budu Guna'' of Lord Buddha. Therefore a perspicuous narrative style and creative language competency are included in 'Buthsarana' The agreement of the format and the content specialties are capable of providing the reader with inter cultural understanding, building cultural relationships in new ways of thinking, by creating devotion in the minds of the reader. Therefore Buthsarana has provided the society with physical and mental motivation. Thus it could be shown that, with the success of the format and the communication competency included, Buthsarana is an effective communication mode which is capable of awaking the critical thinking of the reader.