11th HRM Student Research Symposium 2024

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Author: search.filters.author.Wijewantha, P.Has files: Yes

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    IMPACT OF EMPLOYER BRANDING AND ORGANIZATIONAL IDENTIFICATION ON EMPLOYEE RETENTION – STUDY OF EXECUTIVE LEVEL EMPLOYEES IN A LEADING PRIVATE ORGANIZATION IN SRI LANKA
    (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Wijerathna, W.S.U.B.; Wijewantha, P.
    This study explores the impact of employer branding and organizational identification on employee retention, with a focus on executive-level employees in a leading private organization in Sri Lanka. Employer branding, as a strategic tool, plays a crucial role in attracting and retaining top talent, while organizational identification reflects employees' alignment with the values, culture, and objectives of the organization. Using a mixed-methods approach, this research examines the relationship between these two constructs and their influence on the decision of executive-level employees to remain with the organization. Data were collected through surveys and in-depth interviews, with responses analyzed using statistical and thematic analysis techniques. The findings suggest that a strong employer brand positively affects employee retention by enhancing organizational loyalty and satisfaction. Moreover, a high level of organizational identification was found to significantly strengthen retention rates, as executives who identify with the organization’s mission and values tend to exhibit greater commitment. The study highlights the importance of employer branding and organizational identification in fostering a conducive environment for employee retention, offering valuable insights for HR practitioners in Sri Lanka and similar markets. Recommendations for organizations seeking to improve employee retention strategies are also discussed. Keywords: Employer branding, organizational identification, employee retention, executive level employees, private organizations, Sri Lanka.
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    IMPACT OF ABUSIVE CUSTOMER BEHAVIOR ON EMPLOYEE JOB SATISFACTION OF FRONT-LINE BANKING EMPLOYEES: WITH THE MEDIATION EFFECT OF THE JOB STRESS
    (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Jayasekara, A.M.D.M.; Wijewantha, P.
    The purpose of this study is to identify the impact of abusive customer behavior on job satisfaction of frontline banking employees with the mediating effect of job stress. There are so many industries in Sri Lanka have lot of job satisfaction issues. Among them hospitals and service industry such as banks, hotels, airlines, and restaurant industry are always dealing with customers because of that they feel stress due to abusive behavior of customers. There is a lack of research related to the impact of abusive customer behavior on employee job stress and job satisfaction in the banking industry considering the other industries. This study intends to contribute to filling the theoretical and empirical gap in existing literature. Hence this was a quantitative and cross-sectional study which was based on an organization in the banking industry employees. Data was collected through a structured questionnaire using a convenience sampling technique. A survey was applied to a sample of 86 collaborators who work in branches of regional development bank and 83 responses were received. Correlation analysis and simple regression analysis were used to measure the relationship and to test the advanced hypotheses of the study by using Statistical Package for Social Sciences (SPSS). In line with the result of this study, there is a negative impact on abusive customer behavior on job satisfaction, there is a positive impact on abusive customer behavior on job stress, there is a negative impact on job satisfaction and job stress Partially mediate the relationship between abusive customer behavior and job stress. Moreover, the findings may be useful for the professionals in the same industry as well as others to get insights from the recommendation of the problem analyzed.
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    IMPACT OF WELLNESS PROGRAMS ON JOB STRESS AND EMOTIONAL EXHAUSTION: A STUDY OF NURSES IN A LEADING PRIVATE HOSPITAL IN SRI LANKA
    (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Kandege, K.A.V.K.; Wijewantha, P.
    This study examines the impact of wellness programs on emotional exhaustion and job stress among nurses, with a specific focus on a leading private hospital. The main target of this study to understand what the impact of wellness programs on emotional exhaustion and job stress among nurses in a leading private hospital in Sri Lanka is. Wellness programs are examined through emotional exhaustion as the dependent variable and job stress as a mediator. Additionally, the study considers how demographic variables such as age, gender, higher level of education, marital status, years of working this organization and years of working in current position contribute to the relationship among wellness programs, emotional exhaustion and job stress. A total of 100 nurses were initially targeted, and 93 responded, but consider the 75 respondents because of appear the outliner. Providing the sample size for this study. Quantitative data were collected using a self-structured questionnaire. Specifically, the study employed a simple regression model and Correlation Matrix in SPSS Analytical software to determine the impact of the independent variables on the dependent variables. Also, mediator effect is analysis by online calculator. The results of the analysis indicate a statistically significant positive relationship. Future research should consider increasing the sample size and expanding the geographic scope to validate and generalize these findings across all the hospitals of Sri Lanka.
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    IMPACT OF WORK INTERFERENCE WITH FAMILY ON EMPLOYEE WELLBEING: A STUDY OF REMOTE WORKERS IN THE IT BASED ORGANIZATIONS - MODERATING EFFECT SOCIAL ISOLATION
    (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Randika, L.B.Y.; Wijewantha, P.
    The aim of this research will revolve around analyzing the impact of work interference with family (WIF) on the wellbeing of employees and the moderation of social isolation among remote workers in IT-based organizations in Sri Lanka. Based on Work-Family Conflict Theory and Conservation of Resources Theory, the approach used in this study was quantitative. Accordingly, data collection was from 182 executive-level employees who responded to a self-administered questionnaire. These results showed that there was a significant negative relation between work interfering with family and the employee well-being, (β = -.751, p 0.90.) These findings extend the extant literature by demonstrating heightened effects of work – family conflict in remote settings and identifying social isolation as a critical boundary condition. The present research has several implications for organizations managing remote employees, in particular in extending considerable policies for boundary management and creating ways for encouraging social connectivity.
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    IMPACT OF COMMUNICATION RELATIONSHIP SATISFACTION ON ORGANIZATIONAL COMMITMENT: A STUDY OF OPERATIONAL LEVEL EMPLOYEES IN HELA CLOTHING (PRIVATE) LIMITED IN SRI LANKA
    (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Perera, G.S.S.; Wijewantha, P.
    The purpose of this research is to identify the impact of communication relationship satisfaction on organizational commitment of operational-level employees in Hela Clothing (Private) Limited in Sri Lanka. Communication relationship satisfaction is a critical factor influencing organizational commitment. Research on communication relationship satisfaction is limited, and no research has been conducted on communication relationship satisfaction in the apparel industry in the Sri Lankan context. This research is deductive research. This was a quantitative study with a cross-sectional survey design. A structured questionnaire distributed as hard copies was used to collect data. The simple random sampling technique was used to select the sample. The sample size is 291, and Statistical Package for Social Science (SPSS), version 20.0 was used to analyze the data. Valid responses were obtained from 203 operational-level employees in Hela Clothing (Private) Limited. The hypotheses were tested using simple linear regression analysis. This study found that communication relationship satisfaction has a significant impact on organizational commitment among operational-level employees in Hela Clothing (Private) Limited in Sri Lanka. This study found that all four factors, coworker relationship, immediate supervisor relationship, top management relationship, and organizational influence, affect organizational commitment. The study's findings provide valuable insights for top managers of Hela Clothing (Private) Limited to design initiatives to increase organizational commitment. Finally, suggestions for future research are provided.