Sri Lanka Journal of Marketing

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Author: search.filters.author.Jinadasa, M.Subject: search.filters.subject.Empirical Realism

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    Conceptual Review: Research Epistemologies for Business Research
    (Department of Marketing Management, University of Kelaniya, Sri Lanka., 2018) Jinadasa, M.; Priyankara, R.
    This paper attempts to elaborate some aspects and specificities of different epistemologies in order to facilitate the researcher in determining which epistemology can be effectively applied for their research projects. First, this paper involves with discussing what epistemology contrary to the ontology is. Second this paper describes positivism, post- positivism, realism, critical realism and empirical realism, and interpretivism as some of the key epistemologies that are used in the research projects.