Sri Lanka Journal of Marketing
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Item Employee’s Job Satisfaction with Computer Mediated Communication System(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Gunawardana, T. S. L. W.; Sirimanna, U. I.To fill the gaps in the computer mediated communication literature and provide useful information on interpersonal relationships within an organization, this study aims to investigate how computer mediated communication (CMC) system have impacted on employee’s job satisfaction of Ceylon Electricity Board, Sri Lanka. An empirical research was conducted to test the hypothesized relationships based on a conceptual framework developed through a comprehensive literature review on CMC and job satisfaction. Through a literature support this model consisted of three independent variables (i.e., electronic mails, instant messaging and computerized maintenance management) in computer mediated communication system and a dependent variable which is job satisfaction. The sample of the study consisted of 100 respondents representing executive and medium level technical service (MLTS) staff of the transmission division of Ceylon Electricity Board in Sri Lanka. Self-administered questionnaire and the web-based questionnaire was used to collect primary data. The data were analyzed with Partial Least Squares path modeling (PLS) to test the hypotheses of the study. The research findings indicated that computerized maintenance management is the most significant factor impacting on the employees’ job satisfaction. Moreover, it also identified that there is a positive and statistically significant impact of instant messaging and electronic mails on employees’ job satisfaction. The results provide valuable input regarding the instant messaging and job satisfaction. Therefore, managers should have to pay their more and more attention in order to improve instant messaging as one of the communication media in an organization. In this research considered only three CMC dimensions which influence the job satisfaction. But there are more CMC dimensions used as organizational communication in future studies.Item Networking within Divisional Secretaries and its Impact on Organizational Performance (Special reference to Divisional Secretaries in Sri Lanka)(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2020) Perera, H. S. C.; Gunawardana, T. S. L. W.; Gunarathna, K. A. W. L. W.The networking among organizations and within the organization is very important to achieve vision, mission and the performance of any organization. Although there are studies about networking in a global context, it is hard to find networking related studies in the local context. Therefore, this study of networking within divisional secretaries and its impact on their performance is important. The main objective of this study is to analysis the networking within the divisional secretaries and its impact on the performance of those divisional secretaries. The studies depend upon the answers based on the questionnaire survey. Although the networks fall into two principal categories such as inter-firm networks and inter-personal networks, this study is limited to studying interpersonal network. The network is a vague concept and it consists of a set of actors (“nodes”) and the relations (“ties” or “edges”) between these actors. Relevant literature discussed to build the analytical framework and different theories of networking such as theories of self-interest, social exchange and dependency theory, mutual interest and collective action, a family of cognitive theories and theory of homophily. It reviewed the relevant literature on job performance and networking related performance. It also discussed the divisional administration and divisional secretaries. In this study impact of networking on the performance of divisional secretaries was measured with five independent variables such as instrumental network, expressive network, friendship network, advice network and knowledge network. Primary and secondary data were used to analyze the networking related performance. The survey was done throughout the all divisional secretaries in Sri Lanka via a questionnaire and collected data were analyzed by using Structural equation modelling (SEM). According to the study, the most important and affected networking activity which was highly affected by the performance is the knowledge network. Friendship network and instrumental network are the second and third networks effects on performance that is to follow on respectively. The expressive network has a moderate effect on performance while the advice network shows no positive effect on performance.Item Supply Chain Management practices: Competitive Advantage and Organizational Performance in Sri Lankan Construction Industry(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2020) Gunawardana, T. S. L. W.; Wedage, D. H.In the construction industry supply chain management (SCM) is a vital tool in controlling business processes in a defined and a systematic way to improve quality, time management and increase profit. Effective supply chain management has become a potentially valuable method of securing and improving competitive advantage and organizational performance since competition no longer between organizations, but between global organizations and among supply chains. This paper aims to investigate the impact of supply chain management practices on competitive advantage and organizational performance in the construction industry, Sri Lanka, due to the lack of application of supply chain management practices to determine the organizational performance in the competitive environment. Further, this study focuses five SCM practices: strategic supplier partnership, customer relationship, level of information sharing, quality of information sharing, and postponement to investigate what supply chain management is, how it works in increase competitive advantage and what are its dynamics. Six hypotheses were developed based on the constructed conceptual framework derived from the supply chain management literature. The data were collected over the survey technique by randomly administering structured questionnaires from 198 respondents of construction management teams and different sub-contractors. First Multiple regression analysis was performed to explore the impact of five supply chain management practices on competitive advantage and organizational performance in the construction industry and the analysis was carried out the factor analysis to explore the significance of supply chain management dimensions. The results of the regression analysis indicated that all SCM variables have a positive impact on competitive advantages and organizational performance of the construction industry in Sri Lanka. Moreover, it suggested that the strategic supplier partnership was the most significant SCM variable which determines the competitive advantage and level of information sharing variable was the less significant variable towards competitive advantage. The results of this study provide new insights to the construction companies to better understand the significant role that SCM variables play in respect to the competitive advantages and organizational performance in Sri Lanka. The study has outlined to examine the five SCM variables in construction industry. Hence future study can be outlined to further examine the impact of SCM on competitive advantages in other industries. Moreover, the future study can be outlined to further examine the impact of SCM variables in different dimensions especially including customer perspective in respect to human variables. Besides, this study was based on the limited large-scale construction companies operated in Sri Lanka and ignore the small and medium scale supermarkets.