Sri Lanka Journal of Marketing
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Item Smart City Concept and Review on Strategic Readiness of Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2017) Liyanage, S.; Dissanayake, D. M. R.Smart city concept is one of the sought after strategies in many countries whereas the role of information communication technology (ICT) is broadly highlighted within. Recent studies extendedly discuss the contents and the integrated nature of the smart city concept. Sri Lanka is also attempting to initiate some massive projects in which smart cities become resulted. However, it requires comprehensive policy framework and the execution strategies to activate smart cities. This has found challenges even though it makes huge potential for different industries and lifestyles of the related communities. Alongside, explaining the essentials for smart city concept in Sri Lanka was the main focus of this paper. Authors followed a comprehensive literature review as the main research tool to investigate the empirical thoughts and findings related to smart city concept to explain the integrated contents of it. Alongside, paper attempted to discuss the key components and integrated concepts towards smart city concept providing policy makers to frame smart city strategy with supportive inclusions. It has made a special attention to Sri Lankan context by reviewing the policies and strategies made on related projects and programs on information communication technology (ICT) to reveal the readiness of the nation towards smart city development perspectives. Specific attention was made to link the discussion on how smart city model and the role of ICT should act connectively for economic sustainability. Paper presented a conclusion by proposing the future research and policy development directions to examine the effective strategies to plan and execute smart cities in Sri Lanka.Item Strategic Synergy of Post-Acquisition: A Case Story on ACL Cables PLC vs Kelani Cables PLC & Key Insights of Brand Positioning of “Kelani Brand”(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017) Dissanayake, D. M. R.; Munasinghe, A.Strategic acquisition and merges are quite challenging and risky decision in the business world. The strategic decision made by ACL Cables PLC (hereafter refers as ACL), the then market leader of cable manufacturing and marketing industry of Sri Lanka, acquired Kelani Cables PLC (hereafter refers as KCL or Kelani as required in the explanations) in the year 1999. However, both companies catered to the same market segments adopting different marketing strategies whilst strategic decisions were carefully managed by its senior management to find synergy between the value chain operations of two companies. However, by the time this case study is being written in 2017, KCL was able to mark its strategic position in the market with high-flying performances as a brand compared to the position of ACL had been. Presently, both brands are positioned in B2B and B2C scopes delivering customer expectations with differentiated value propositions. Authors followed case story style to organize and present this case study by focusing to strategic management as the main foundations of case explanations. Authors did comprehensive discussions with the present ownership and senior management of both companies whilst related publications of ACL and KCL were used to verify the information. Some of the empirical publications done on cable market of Sri Lanka were also associated to support the contents. Accordingly, this case study narrates the case story of the acquisition decision of ACL Cables PLC including the main highlights of the incident. Alongside, this case study presents the history of KCL, main incidents and millstones of both companies, implementation of acquisition decision and the post- acquisition scenarios of both companies. Then, the core of the case study is to explain the strategic model and decisions implemented by the senior management of ACL and KCL to strategize the synergy effects of value chain operations of both companies. The operational insights of such strategic model need to be investigated to learn the managerial insights for practitioners. Thus, the case study unveils key operational aspects brought into implementation phase with related information sources. Finally, authors concluded the main learning directions of the content whilst key insights of the case study were also summarized within the scope of strategic synergies.