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Subject: search.filters.subject.Small and Medium Enterprises

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    The Impact of Marketing Research Practices on Financial Performance: Study of Small and Medium Enterprises in Sri Lanka
    (Department of Marketing Management, University of Kelaniya, Sri Lanka., 2019) Pushpasiri , T. K.; Dharmadasa , V. P.
    Marketing research practices have been identified as one of the important key ingredients for superior performance and global competitiveness in Small and medium enterprises (SMEs). The success or failure of SMEs is said to rests in part on the nature and types of marketing research practices they employ. The study was carried out with four dimensions under the marketing research practices as price-related practices, product-related practices, maintain customer relationship related practices and promotion related practices to understand the relationship with financial performance in SMEs. Data were collected using questionnaires from 200 respondents in the SMEs. Based on the findings of the study, it concluded that there is a moderate positive relationship between marketing research practices and financial performance. As well as all the dimensions of the marketing research practices are significant predictors of the financial performance while price-related practices and product-related practices are major among them. According to the results of simple regression analysis, marketing research practices were found to have a positive impact on financial performance.
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    Review on Disruptive Technologies in Agriculture based Small and Medium Enterprises in Sri Lanka
    (Department of Marketing Management, University of Kelaniya, Sri Lanka., 2018) Dharmasena, C. D.
    In both developed and developing countries across the world, SMEs form an important fragment of the local economic system. In Sri Lanka, for instance SME contribute about 75% percent of businesses and contribute 52% percent of GDP. With the technological development, developed and developing societies are stepping by themselves into an era of a knowledge-based economies, indicating knowledge as the most important capital for all nations to propel socio-economic development. Having understood this fact, successive governments in Sri Lanka have taken various steps, from time to time, to promote this vital sector since independence. But, when analyzing the present contribution of this sector in the national economy, it is clear that the sector has not achieved desired level of contribution when compared with other developed and developing countries in the region. This is because of the lesser opportunities in adapting disruptive innovations by SMEs including agri based SMEs with the knowledge demanding society. So, there seems to be a vast opportunity for Sri Lanka to harness the opportunity by developing this vital sector through inventing on disruptive technologies. So, the objective of this paper is to provide a brief overview of the disruptive technology in agri based SME sector in Sri Lanka, and to make suggestions for enhancing the technological enhancement of agri based SMEs for a sustainable agriculture development in Sri Lanka.
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    Determinants of Access to Finance among Manufacturing Micro, Small and Medium Enterprises in Nigeria
    (Faculty of Commerce and Management Studies, University of Kelaniya., 2021) Bello, O.F.; Mustapha, Y.I.
    This study investigates the determinants of access to finance among manufacturing micro, small and medium enterprises in Nigeria (MSMEs). This study uses the Nigeria enterprise survey dataset conducted by the World Bank between April, 2014 and February, 2015. A robust logistic regression model has been applied for a sample of 507 manufacturing MSMEs in Nigeria to achieve this study's objective. The results indicate that access to finance is largely influenced by owner/managers' experience and owner/managers’ skills. By implication, owners’/managers’ experience and skills are the driving force for manufacturing MSMEs' probability of having access to finance in Nigeria. Therefore, this study recommends that owners/managers of MSMEs in Nigeria should leverage their stock of experience and innate skills to enhance their firms’ access to finance.