Publications

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Study on Attitude towards Green Products and Willingness to Pay Premium: With Special Reference to Millenials in Sri Lanka
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2020) Niwarthana, W.; Gannoruwa, S.; Rathnayaka, R. M. U. R. K.
The concerns on green products and the green business practices has becoming one of the emerging areas in today’s context. In relation to that, number of research studies have been conducted by different scholars in different settings. The purpose of this study was to study the impact made by the attitude towards the green products on the willingness to pay premium among the Millennials in Sri Lanka. Accordingly, the study intended to achieve four research objectives namely, to identify the impact made by attitude toward green products on willingness to pay premium, to measure the impact made by environmental concern on attitude toward green products, to identify the impact made by collectivism on attitude toward green products and to evaluate the impact of interpersonal influence on attitude toward green products among the millennials in Sri Lanka. A sample of 200 young adults has been selected on convenience sampling technique under non probability sampling method. The Structural Equation Modelling was performed to analyses the data of the study and the regression analysis was used to test the hypotheses of the study. The study found that, the attitude towards the green products make a significant influence on the millennials in determining their willingness to pay premium and also it has found that, the environmental concern towards the attitude plays a major role in determining the willingness to pay premium on green products among millennials.
Work-Life Balance of Women Academics in Sri Lanka- The moderating effect of Individualism vs. Collectivism
(Faculty of Commerce and Management Studies, University of Kelaniya., 2022) Welmilla, I.; Semasinghe, D.M.
This study aimed to investigate the relationship between work-family demands with work-life balance (WLB) and the moderating effect of individualism vs. collectivism on the identified relationship of women academics. Nowadays, the education sector in Sri Lanka is required to achieve the global demands and expectations of the new world. Consequently, the Sri Lankan higher education sector is continuously upgrading. Thus, women holding academic positions require attributes of intelligence, knowledge, and skills. Still, women in academics enjoy less freedom in family life relative to their men counterparts. This study is among the first attempts to explore the moderating effect of Individualism vs. Collectivism on the phenomenon of WLB among women academics in Sri Lanka. Focusing on WLB in the academic profession, this study has used the quantitative method to explore the relationship between work-family demand and WLB of culturally diverse women academics. A questionnaire survey was used to collect data from a total of 801 university lecturers in Sri Lankan state universities. The result of Structural Equation Modeling (SEM) indicated that work-family demands are negatively associated with WLB, and the cultural value of individualism vs. collectivism (IC) is observed that significantly moderate the relationship between work-family demands with WLB. These typical working and living conditions of women academics make it interesting and informative to understand their WLB and how the IC culture value influences their WLB. Moreover, this study supports understanding the perception-centred approach characterizing WLB research.
Impact of Individualism and Collectivism on Managing Conflicts at Work: Evidence from Public Sector Banks in Sri Lanka
(Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2014) Rukshan, W.I.U.K.; Nishanthi, H.M.; Mahalekamge, W.G.S.
Conflict management is the process of planning to avoid conflict where possible and organizing to resolve conflict where it does happen, as rapidly and smoothly as possible. The ability to manage conflict is probably one of the most important social skills. The aim of this research is to identify the influence of individualism and collectivism on managing conflicts at work place. Hence, it is necessary to identify the factors that influence on individual’s conflict management styles for improving work place relations and productivity of individuals, but very few attempts have been made to find out the factors influencing managing conflicts in the Sri Lankan context. Current study employs 86 respondents who were randomly selected from the two public sector banks. The data obtained from the structured questionnaire were analysed using descriptive statistics, correlation, and regression analysis. Through results it was found that there is a positive moderate relationship between individualism and conflict management styles. Further, it is noted that there is a positive moderate relationship between collectivism and conflict management style, and also researcher found out that out of 86 employees, 23% prefer collaborating. And also 21% of employees prefer accommodating. Two set of 20% employees prefer avoiding and compromising. The least number of employees prefer competing.

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