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Author: search.filters.author.Wickramasinghe, C.N.

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    The Role of Social Commerce on Consumer Decisions: A Theoretical Foundation
    (Department of Commerce and Financial Management, University of Kelaniya, 2017) Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S.
    The advent of social commerce phenomenon has largely started gaining attention in consumer behavior literature. Apparently, social commerce has shifted more power from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. Thus, understanding consumer behavior in the context of social commerce adoption has become inevitable for business organizations that aim at elevating their bottom-line, competitiveness and ensuring sustainability. Moreover, social ties facilitated in social commerce enable trust as the most promising benefit while alleviating the perceived risk, which was the major striking concerns with online commerce over the years. Though examining the influence of social commerce on consumer behavior and decision making is started getting scholarly attention recently, adequate explanatory model laid on the relevant theoretical foundation in this regard is still fragmented. Consequently, researchers constructed this theoretical foundation with the intention of enriching extant literature and to lay a formal groundwork for investigating this phenomenon. Hence, this paper aimed to comprehend: the nature of online social networks, emerging social commerce phenomenon, the role of social support in social commerce and influence of social commerce on consumer decisions respectively.
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    Why Independent Inventors Never Quit? In Search of Contribution of Inventive Outcomes on Subjective Success of Independent Inventors
    (University of Kelaniya, 2012) Wickramasinghe, C.N.; Ahmad, N.; Rashid, S.
    Modern technological development of the modern society has been evaluated by the number of patents, commercialization and economic gains of technological innovations. Hence, the success of inventors has been purely measured by the objective measures of the invention process outcomes. Even though, this approach agreed with elite organizational inventors, independent inventors of a society are more humanitarian than the organizational inventors. Hence, the pure objective outcome measures were unable to address the question of why independent inventors continue in inventive activities even they are not objectively successful. Previous studies on the independent inventors has not focused on the social and psychological factors. Hence, the understanding of the subjective outcomes of inventive activities have remained unexplained. Along with the traditional objective outcome measures, the present study explains the inventive career satisfaction and sense of inventive community as two subjective outcomes of the inventive activities of independent inventors in Sri Lanka. It explores how the objective outcomes and subjective outcomes of the inventive life relates to the ultimate global happiness and satisfaction of the life of the independent inventors.