Symposia & Conferences

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    How to Promote Tourism Industry for 21st Century? (An Analysis of Tourism Industry in the Uva Province)
    (4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Gayathri, P.
    This paper focuses on an analysis based on ‘How to Promote Tourism Industry for 21st Century’. In Sri Lanka Tourism industry considered as much effective economic generating industry because, foreign exchange earnings, labor intensive, stimulate regional development & so on. However most of the foreign travelers to the island are attracted to tourism attractions in Sri Lanka. In fact, while considering about Uva Province in 21st century most of the nature lovers are attracted to natural attractions in the province. However, the only attraction is not natural attractions. The province is rich with much heritage and cultural attractions. By today Uva Province face critical problems as a result of exceeding the carrying capacity in natural attractions. To overcome the problem, we can promote heritage & cultural attractions around the area. Most of the heritage travelers attracted to most popular heritage sites in Sri Lanka such as Anuradhapura, Polonnaruwa, and Kandy etc. As a result of exceeding carrying capacity and other problems these sites get affected. These issues can be overcome by promoting virgin attractions to the travelers. Hence travelers can get experience not only with the nature, but also with heritage and culture by travelling to Uva Province. The travelers won’t get themselves exhausted by travelling to these sites because of the cold climate in the Uva Province. The full paper consists of five chapters. The first chapter, introduction part describes the selected area particularly and identifies the current situation. Learning objectives discuss about key outcomes and major objectives of the study. Review of Literature discusses the main theoretical points of the entire paper. As methodology and data analysis questionnaires were used and Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis was used to clarify and find out the way to promote a new tourism trend for the 21st century in the Uva Province. The study reveals that promotional methods comparing other related attractions is an important strategy
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    Cultural Readings Represented in Novels: A Special Investigation Based on the Novel “A Man of the People” Written by Chinua Achebe.
    (Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya,Sri Lanka., 2017) Madhusanka, N.M.A.N.
    The language is also a greater part of the culture when compared to other cultural matters such as foods, clothing & feelings which are being used with the origin of mankind. The things related to different society levels are also distributed by the culture. The culture is a relative factor which controls the man to some extent. The art related to different societies is also revealed by the culture. Drama, dancing, music, art, sculpture as well as literature are subjective parts of the culture. Chinua Achebe was a great novelist in Nigerian literature. Not only in Nigerian literature, a great novelist in African literature also. He was a novelist, short story writer as well as a poet. The corruption & the collusion of politicians were clearly shown in the novel “A man of the people.” The great service done by Chinua Achebe to the Nigerian literation has made a new ideology among people. The main objective of this investigation is to identify the cultural matters reflects in the novel “A man of the people” written by Chinua Achebe which is related to the African culture. Content analysis & three interviews were used as the methodology. This novel is a political satire which pictured both political culture and the African culture in the society. The hollow image of politicians & the satire related to those characters were shown together in this novel. It is clearly identified that the matters such as religion, culture, women & politics can be reflects through literature. Therefore, it is a responsibility of novelists to reform the reality of an existing society through their novels.
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    Public Relations and Communication Management Strategies in Sri Lankan Sinhalese Culture
    (Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Nandasiri, A.G.A.U.
    Public Relations and Communication Management strategies can be identified in any culture. This study explores the features of Public Relations and Communication Management in Sri Lankan culture. This research was conducted based on 16 geographical locations, which consist of Sinhalese customs, and ethics. The data was gathered by survey and ethnography. 60 interviews were conducted representing those areas in the survey. Moreover, primary data was collected by observing social incidents which happened in the field of study. Secondary data was gathered by exploring literary sources. Public Relations and Communication Management strategies depicted in Sri Lankan culture reflect a deep philosophical thought based on Buddhist philosophy. Public Relations and Communication Management features such as human feelings, behavior, phraseologies, stuff and places which are unique to Sinhalese folk-tradition could be identified. There is a network of inter-related connections with Public Relations strategies, which are shown in these cultural features, customs, and ethics. Respect, worshipping, gratefulness, cooperation, and beliefs are the spiritual base, which influenced on Public Relations and Communication Management strategies in Sinhalese folk-tradition. Behaviors of individuals are designed according to this spiritual basis. Thus, it is revealed that the established theories of the modern Public Relations could be more shaped by the use of the 'Human Relations' and Management strategies which is highly appreciated in Sri Lankan Sinhalese folk-tradition.
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    A Historical Analysis on the Differences in the Rites and Rituals of Sri Lankan Food Culture
    (Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Hewawasan, H.H.N.S.
    The objective of this study is to investigate the changes undergo in Sri Lankan food culture according to the functions and festivals. This research was carried out based on the primary sources such as Mahawamsa, Saddharmalankaraya, Saddharamarathnawaliya, Pujawaliya, Rasavahini and several other secondary sources. In the ancient days, the folks had followed several rites and rituals based on their daily routines. This research scope covers a historical analysis on those rituals and rites since the beginning of the Anuradhapura period. Some of these rituals were mainly concerned on food. One such is the ceremony where a baby is fed for the first time: "indul katagaema" in Sinhala. Moreover, special cuisines had been followed in wedding ceremonies and funerals. Hence, based on this a "food culture" had been created. Irrespective of the difference in occasions, the same food item was being made in several methods according to the function. Furthermore, during puberty and Pregnancy periods, the food cuisines had undergone various changes depending on the nutritional needs. This is not only unique for Sri Lanka, but applicable for many countries in the world. However, there are distinct differences in the food culture between the rich and the poor. Nonetheless, depending on the method how the food is being used, their classifications can be differed. Conclusively, it can be stated that Sri Lanka has a unique food culture since ancient times.
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    A Study on the cult of Goddess Pattini: with special reference to the left bank of Kelani River
    (Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Embuldeniya, P.
    The cult of goddess Pattini is famous in Sri Lanka and highly connected with Sri Lankan culture in many aspects. The main objective of this research is to explicate the cult of goddess Pattini with special reference to environs of the left bank of Kelani River. Therefore, this research was mainly conducted based on the areas of Kaduwela, Nawagamuwa, Hanwella, and Avissavella which are located at the left bank of Kelani River. The community lives at environs of the left bank of Kelani River are highly engaged with various cults, rituals and believes. Among those the cult of goddess Pattini could be considered as the most famous cult throughout the left bank of Kelani River. Especially, this cult has ranged historical background. Further, cult of goddess Pattini at the left bank of Kelani River has significance from archaeological and anthropological aspects. Nawagamuwa Pattini devalaya and Kaduwela Purana Ran Kadu Pattini devalaya are the main and distinguished Pattini devala located at the study area which receives the blessing of goddess Pattini. Furthermore, legendary aspect on the cult of goddess Pattini is related with the Korathota Rajamaha Viharaya and Abulgama Rajamaha Viharaya along with the main Pattini devala, and there could be found several Pattini devala at this study area. Medagoda Pattini devalaya and Kabulumulla Pattini devalaya are located at the right bank of Kelani River, and that emphasized Kelani River has strong relationship with the cult of goddess Pattini. Moreover, there could be identified unique rituals and believes connected with the cult of goddess Pattini at the left bank of Kelani River, and the significance of cult of goddess Pattini as a part of Sri Lankan culture and heritage. Therefore, this research will be described the cult of goddess Pattini at the left bank of Kelani River with special attention on historical background and legendary aspect, rituals and believes, archaeological evidences of Pattini devala, and the importance of safeguarding intangible and tangible heritage through the collected data from library survey method and field research method.
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    The Present Socio-Economic-Political Culture and the Myth of English as an Access to Social Equality in Post-Colonial Sri Lanka
    (University of Kelaniya, 2005) Wickramasuriya, S.R.
    This study investigates the myth of the English language as an access to equality in the post-colonial era in the present socio-economic-political culture in Sri Lanka. This is a literature-oriented research study based on the current state of English language and the role of English language education, in facilitating the process of poverty reduction and the promotion of equality in Sri Lanka. The researcher attempts to clarify the opinions, biases, presuppositions and interpretations of the existing socio-economic and political culture in relation to English as a language of opportunities and equality. The analysis of data reveals the dominant power of English as a global language, and the inequality in relation to access and allocation of public resources in diverse communities. Furthermore, it exposes recent proposals and accountabilities of the government on the elimination of poverty and the myth about English language as a panacea. The majority of the Sri Lankan hold the view that English, as a universal language, is vital not only for lucrative local or foreign employment opportunities, but also for equal social standing. It is revealed in the data that while the affluent parents clamour for international or foreign schooling to secure better prospects for their children, the government faces increasing pressures to fulfil the demands of the majority of lowincome parents whose children belong to the state school system. It seems the access to equal opportunities, to learn English, has created a social gap between the elite and the majority of low-income communities. Thus, the government contemplates establishing English as the medium of instruction and a compulsory subject. A conclusion could be drawn that the common use of English, the initiation of the language policy in education and the expectations of the masses could all be at odds. Thus this myth of English as a language of opportunities needs to be urgently addressed if the expected socio-economic-political and national goals of elimination of poverty and promotion of equality are to be achieved in Sri Lanka.
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    The Effect of Western Colonization on ‘School Cultures’ and its Impact on Learning and Teaching English
    (University of Kelaniya, 2005) Perera, M.
    It has been argued that any classroom methodology to be appropriate it needs to be ‘culture sensitive’ (Holliday, 1994). Further, it is also claimed that ‘culture sensitivity’ needs to be realized through ethnographic action research. This paper examines the influence of western colonization on Education in Sri Lanka and as a result how different ‘school cultures’ developed. Next, based on the findings of observational case studies of two schools the paper examines how the different school cultures provided opportunities for learning English. Finally, the implications of the different ‘school cultures’ on learning English is discussed and the challenges for the future learning teaching process are identified.
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    Is A Strong Economy Important For A Small Neighbouring Open Economy?
    (University of Kelaniya, 2005) Huang, K.H.
    As China has significantly grasped the most important market in the world, India is the second biggest market in the world. How about the effect of such a powerful economy to the neighbouring small economies? Is it a threat or an opportunity for its neighbouring small economies? Taiwan, Hong Kong, and Korea have shared the growth of Japan in 1970s-80s and China in 1990s-2000s, mainly underpinned by the previous colonial linkage and historical common cultural background. How about the effect of India upon the development of Sri Lanka? We will examine the extent that the relationship between India and Sri Lanka in terms of economic integration? Is there factors making such a difference from Chinese economies? Diversified cultural difference and unique colonial background could have certain effects.
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    Changing patterns of food consumption with special reference to egg, fish and meat in India
    (University of Kelaniya, 2013) Chrispin, C.L.; Ananthan, P.S.; Jackson, P.M.; Sandeep, P.
    An analysis of food consumption patterns and how they are likely to shift as a result of several factors is important to address the food security-related policy issues of any country. Real GDP growth which is outstripping population growth is making the average Indian per capita income to rise but this is accompanied by a fall in the per capita consumption of staple food. This decline indicates improvement in the welfare, as laid down by Engel‟s hypothesis. The objectives of the study are to (1) analyse the pattern of food consumption (egg, fish, meat) among rural and urban sectors in 15 major states of India to reveal the trend and changes taking place in recent years. (2) To find out the impact of increasing average Indian Monthly Per Capita Expenditure (MPCE) over the cultural preferences of vegetarian and non-vegetarian food items. The study was based on secondary data from National Sample Survey Organisation (NSSO)‟s household consumer expenditure surveys (CES). The four quinquennial surveys (50th, 55th, 61st and 66th rounds corresponding to 1993 to 2010) were made use of for mapping the consumer expenditure on meat, egg and fish products in different states of India while the earlier 27th round survey data was used as a benchmark to map changes over the years. Based on Monthly Per Capita Expenditure (MPCE), 15 major states were classified into 3 groups namely High, Medium and Low MPCE States, and then comparison of their expenditure for egg, fish, meat for the past 20 years were made. Analysis was done using Microsoft Office Excel ver. 2007. The study clearly indicated two important points related to Indian food consumption pattern over the decades. One, the proportion of expenditure for food items in total monthly per capita expenditure (MPCE) is declining gradually, whereas the share of expenditure for non-food items is vice-versa in both, rural as well as urban sector of all Indian states. Between 1972-73 and 2004-05, the share of food in total consumer expenditure has fallen from 73% to 55% in rural areas and from 64% to 42% in urban areas (NSSO, 2010). Two, decline in the expenditure towards food consumption is falling because of shift in consumption away from cereals to high calorie commodities such as meat, milk, fish etc, in other words from low value to high value commodities. Even though, there are several reasons claimed to be behind such a scenario, the impact of Liberalization, Privatization, Globalization (LPG) reforms caused the major change, which led Indians to spend more lifestyle spends rather than regular spends. Changing income/MPCE levels as well as changes in taste/choices seems to impact the basket of food consumption (egg, fish, and meat). However, the deep rooted cultural preferences especially for non-vegetarian food still hold sway in rural areas in North Indian States of Haryana and Rajasthan though urban consumption trends are fast changing here as well. Further field-level studies are required to validate some of these inferences.