ICSS 2018

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Socio-cultural factors that affect towards the continuity of the male homosexuality in relation to tourism (Within the Negombo coastal area)
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Kumara, S.W.P.; Chandana, T.H.
Male homosexuality can be identified as a social phenomenon and a crime, which should be addressed surrounding the tourism in Sri Lanka. According to the Sri Lankan Penal Code 365 (A) homosexuality is a crime. The problem of this study was ‘what the socio – cultural factors that affect towards continuity of the male homosexuality in relation to tourism are. The main objective of this study was recognition of the socio-cultural factors that affect towards the continuity of the male homosexuality in relation to tourism. Fifty local males who are having homosexuals in relation to tourism were chosen according to the snowball sampling method as the research sample. Moreover, two tourist guides, a hotel servant of a tourist hotel, a tourist driver and a hotel owner were chosen according to the purposive sampling method as the key informants. Structural questionnaire, in-depth interviews, observation and case studies were used as the method of primary data collection. According to this research, majority of the sample are engaged in homosexuality because of the pleasure' its percentage is 27%. It could be concluded that there is a clear relationship between both the pleasure and the homosexuality. Furthermore it has been crystal clear that those who are engage in homosexuality in relation to tourism is done in the aim of collecting financial benefits (23%). According to this research, it revealed that peer pressure with the homosexuals (20%) is affected to follow on the homosexual continuity .According to source of key informants it revealed that this concept of homosexuality is being maintained in its sub-culture in relation to tourism. It could be possibly be concluded that a few other factors such as willing to migration (10%), to sell the homosexuality with the aim of earning money (15%), to grasp any other experience by means of which (5%) would be affected towards the continuity of the male homosexuality in relation to tourism.
Factors Affecting the Effective Usage of Learning Management System:With reference to Faculty of Humanities and Social Sciences, University of Sri Jayewardenepura
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Senevirathne, H.P.D.B.; Weerasena, U.M.
Learning Management System (LMS), is highly regarded in all higher education institutes as one of the most effective means of communication. A paradigm shift from traditional to student centered learning has been catered through LMS since it is a mode of e-learning. Despite the many advantages provided to the education sector, LMS requires its users to have the required technology, facilities, knowledge as well as positive attitude towards being technology oriented to better utilize LMS. However, in absence of those requirements being fulfilled, the advantages of having such a system become dormant. Thus, the main objective of this study is to find out whether there are such factors by which the effective usage of LMS is affected in Sri Lankan State Universities. The target population has been further narrowed down to the Faculty of Humanities and Social Sciences of University of Sri Jayewardenepura. A questionnaire was circulated among randomly selected 354 undergraduates from all the four years. The results of this study show that every student has a means of accessing internet but, the majority use LMS only several times per month. Nonetheless, LMS is frequently used to download lecture materials while uploading assignments and online quizzes are the other two reasons to use LMS, other than to fulfill the first year Compulsory English course requirements. Though majority expressed that using LMS is an easy way to create a liaison between undergraduates and the lecturers/lecture materials, they also agreed that there are factors that affect LMS usage. According to the factor analysis, three main factors have been identified. They are; lack of awareness on LMS, fear of technology and the less concern of majority of lecturers to use LMS. Thus, according to this study, though LMS is used in the selected context, not all the features but a few included in the system are used in the teaching learning process. Furthermore, though the importance of LMS is felt, the factors affect the usage have minimized the effectiveness of LMS. Yet, through minimizing those factors, LMS can be used to create a platform for open learning equally to all undergraduates
A study on External factors affecting the effectiveness of student Performance of learning environment in university system in Sri Lanka:(With special reference to University of Kelaniya)
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Dompelage, P.T.; Dr.Kularatne, M.G.; Gunawardhana, D.S.R.E.S.
This research paper aims to examine external factors on learning environment and student performance in higher education institutes. Therefor, this paper is to analysed the contributing factors in the university learning aiming external factors. Perception of the university Students a perfect learning environment in higher education However there are many reasons are affected to their expectation. Student own characteristics and external environment are two main factors which are attached to effectiveness of student performance. Accommodation facilities, Food and Nutrition, Library facilities, Financial Assistance, Sanitary facilities, Medical facilities, Transport facilities, Extra curriculum activities and reward system are imported. To investigated this issued 220 third year undergraduate students were randomly selected from faculty of Social Sciences and Faculty of Humanities. Both qualitative and quantitative data collected from third year undergraduate students of the Faculty of Social Sciences and faculty of Humanities, University of Kelaniya. A questionnaire survey mainly used for primary data collection. Most of time class room are not created stranded way and no enough facilities to the lecture. Students are most likely to enough space, enough comfortable desk and chairs and cleanness of class room.
Empowering Sri Lankan Female Workers at Foreign Countries
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Dr.Jayawardane, T.V.P.
The focus of this paper is to view and examine the various challenges encountered by the Sri Lankan female workers who work in the Foreign Countries as domestic-aid and to explore how these female workers contribute to the development of Sri Lanka. The paper will examine the various violations of International Law with regards to these female workers and ways to avoid such violations by empowering them. Sri Lankan females choose to work as unskilled laborers and seek job opportunities in Foreign Countries, especially in the Middle Eastern countries for the past three decades. There is a progressive increase in the number of female workers who leave Sri Lanka annually and they contribute to bringing in the highest amount of foreign currency to the country’s economy. The career journey of these female workers is full of obstacles, challenges and difficulties. Since most of females leave their families behind, they risk possible harms to their children left back, family disruptions, deprivation of education for these children and risk of child labor or abuse from current guardians of them. The female worker will also face lack of social and occupational security, lack of recognition, wage discrimination and most importantly difficulties in access to justice. Thus, this can be seen as significant violation of their human rights. The literature affirms that there were many cases where Sri Lankan female workers had to face refusal of payments, violation of their employment contract, physical and mental assault, sexual assaults, and sometimes even death. Sri Lanka is a member of various international treaties and therefore must find means to protect the civil and economic rights of these female workers. The paper recommends that Sri Lanka ought to imply strong policies, international agreements and national laws in order to safeguard the human rights of these female workers. The existing national laws are insufficient since the human rights of these females are violated frequently. The International laws will provide and protect the female workers and the children left behind, but the existing Sri Lankan system fails to achieve this. This paper recommends domestic laws, policies, and, practices which can be implemented to offer solutions to address the key concerns
The Effectiveness of Word of mouth in Generating Tourists to the Destination of Sri Lanka: A study with Special Reference to the City of Kandy
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Senarathna, T.M.C.D.; Wijesaooriya, M.W.A.T.N.
Tourism sector is one of the most important foreign exchange generating industries in Sri Lanka. On the other hand, the industry is highly based on services compared to other major industries in the country. Therefore, it generates a large amount of direct and indirect job opportunities to the Sri Lankan job market and contribute tremendously to resolve many problems in the country. Most tourists travel to Sri Lanka by finding details using different sources such as internet, books, magazines, and with the help of word of mouth through friends and relatives. Here, the word of mouth is simply what happens when a tourists’ interest in a destination’s product or service is reflected in their day-to-day conversations. If the travel experience is satisfactory to a tourist, the word of mouth creates a positive image of a destination. Majority of tourists rely on their friends and relatives’ words on travel experiences to get the best experience. The research problem of the study was “is the word of mouth a considerable factor in generating a large flow of tourists to Sri Lanka”. And also the main objective of the research was to identify the effectiveness of word of mouth in attracting tourists to the destination of Sri Lanka. The study was mainly based on quantitative and qualitative data, and randomly selected 50 tourists in the city of Kandy were interviewed and used structured questionnaires and conversations to gather data while referring to internet, books and magazines were also done. While 58 % of tourists responded that they have highly depended on their friends’ and relatives’ responses in selecting the destination of Sri Lanka to get maximum satisfaction out of the travel, 36% of the respondents referred to web-sites and social Media to explore the beauty, activities, regulations, people, history and culture of the particular destination to travel. Therefore, the word of mouth is playing a vital role in generating a high level of visiting by tourists to the country and services, facilities and friendliness of people highly contribute in creating a positive word of mouth with regard to Sri Lanka. Therefore, it is easy to create a positive word of mouth and well attracted image on the island of Sri Lanka by offering well-organized services and diversified products beyond the satisfaction, updating tourism relevant web-sites using heart touching photographs, documentaries and information
Investigate the issues in applying the Machine Readable Cataloguing Standard for the library automation in University Libraries in Sri Lanka
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Rathnayaka, R.M.D.P.; Ven.Rewatha, P.
Machine Readable Catalogue (MARC) is not a kind of catalogue and is a method of cataloguing based on computer or machine. In 1960, Computers had been used for cataloguing purposes. MARC I, MARC II, UNIMARC and MARC 21 are some of the catalogue standards were introduced in later. 15 University Libraries and two other higher Educational Institution libraries used Open Source and Commercial Library software for automation. The objective was to investigate the issues and loopholes in applying MARC standards for automation in university libraries in Sri Lanka. The Survey design was the method of the study and the sample of the study was Simple Random Sample, 5 University Libraries were selected. A structured questionnaire delivered for 5 for University Librarians. 15 for Senior Assistant Librarians, 10 for Assistant Librarians, 5 for those engaged in the catalogue using MARC and 25 Library Assistants for obtaining primary data. In addition, discussions, interviews, observation and searching Online Public Access Catalogues were applied for primary data collection. Three out of 5 University libraries used KOHA. ALICE FOR WINDOWS and LIBSYS were used in other two libraries. Library using KOHA adopt MARC 21 on rudimentary basis while other libraries apply their own inbuilt standard based on the Library Software. According to the study, there is no proper MARC standard followed as well as no proper levels applied seen. The awareness level of staff on MARC and its use were very low. The complexity of MARC and its diversified fields was the main obstacle they face and 55% of staff endorsed the fact. Due to the time, wasting and related problems were evolved. As solutions, training and awareness programs on MARC and its application should be conducted for the staff. They have to be motivated by giving an interest and awareness for them. 80% of the staff endorsed that proper MARC standard system should be introduced for the use of university libraries. It is proposed a Uniform MARC standard system should be established under the National Library and Documentation Service Board, Sri Lanka.
Can Craft Consciousness Disband Ethnic Consciousness? Case-study on Organic Reconciliation Process of Traditional Handicraft Makers from Batticaloa District
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Perera, U.M.; Dhanushka, M.D.; Gunathilake, N.
Any form of armed conflict creates a cleavage in the social, political and economic spheres of people in a given society. In the post-war Sri Lanka, the SLFP and present governments have employed numerous developmental programs as one of the reconciliation mechanisms; yet, these measures proved to be less successful than expected. Through this article, we are bringing the evidence of an organic reconciliation process that has already existed among Muslims and Tamils of Batticaloa, in the form of handicraft making such as handloom weaving and pottery making. We are forwarding the argument that higher success rate can be observed by penetrating into the cultural heritages of ethnographic practices of locals for decades and encouraging these practices to be resurfaced for a non-intrusive organic reconciliation process compared to the introduction of novel developmental programs. We have spent three months with two weeks at regular intervals collecting data from two separate camps of handloom weavers and pottery makers from the areas. The main research method is video-ethnography and within which interview technique is used to gather the samples’ thoughts. The sample consists of 10 Muslims and 12 Tamils from the weaving centre and 6 Muslims and 15 Tamils from the pottery makers’ side. The sample consists of both males and females. Our research proved that common economic hardships encourage the locals to rediscover their traditional roots which are both positively received and practiced by locals rather than outside developmental programs. In, conclusion, in Sri Lanka’s Batticaloa district’s local craft consciousness proved to be a powerful tool in bringing individuals together; and through social elevation of status has a direct contribution to country’s societal and human well-being as well
Usage of Electronic Customer Relationship Management in Online Banking in Sri Lanka
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Pathirana, B.P.S.V.
Sri Lankan Banks and Finance companies are forced to provide online banking/internet banking their customers due to rapid advancement in the information communication technology and new technological adoptions in the banking and financial sector. Current advancements in the mobile data services and internet based services changed the consumer behavior and current banking and finance customers are more favorable to use remote banking channels and online banking apps. This has completely changed the banker customer relationship and reduced the physical relationship/contact with the customer and the bank. Due to lack of face to face interaction between bank and customer in online banking and remote banking create huge service gap for them how to serve and maintain effective customer relationships in online banking environment. This study investigated how Sri Lankan banks use “Electronic Customer Relationship Management” (E-CRM) tools to maintain profitable customer relations in online / remote banking. A qualitative study was conducted for three Sri Lankan Banks to find their E-CRM practices. Research methodology used is questionnaire and focus group interviews. The findings revelled that banks use E-CRM tools to profiling and assessing their customers, customer retention, cross selling, recognise the customer need for the trade-off between extracting and delivering customer value, and increase the profitability (for customer and bank) of transactions by reducing transaction cost.It was identified continuous staff training and customer feedback is critical for the successful implementation of E-CRM strategy in banks.
A study of modern communication methods and replacing the traditional teaching learning methods in schools in Sri Lanka
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Sameera, A.
Communication is an interesting subject area from the evolution of human beings. Communication and transmitting data as well as information are became more popular with the rising of technology in the world. Nowadays the most common communication method is the use of internet. Objectives of the study include creating a Smart classroom in Schools in Sri Lanka beyond the traditional methods of teaching learning process. Methodology was done quantitatively as well as qualitatively. Student who are currently learning media as a subject for advanced level of two schools in Gampaha district were selected. Qualitative analysis was done by identifying usage of modern technological instruments and the difficult units in the media subject among students. Further data was analyzed by SPSS software quantitatively. Self-analysis was done by referring books and sources of internet. The usage of modern technological instruments among students in selected schools were high in their leisure time. Main modern instruments were listed as smart phones, tablets computers. Entrainment as well as the knowledge can be given with modern technological instruments was resulted. In addition to the traditional teaching learning methods among students in the schools in Sri Lanka be supposed to practice with new technological methods was suggested.
Impact of Inflation on Economic Growth in Sri Lanka
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Vijayanathan, V.S.
It is broadly assumed that modest and stable inflation rate stimulates economic growth of a country. Modest inflation encourages savers, enhances investments and therefore speed ups economic growth of the country. The aim of this study is to examine the impact of inflation on economic growth in Sri Lanka for the period from 1988 to 2017 using the framework of Johansen co-integration test and error correction model. The result shows that there is a long run negative and significant relationship between economy and inflation in Sri Lanka. These results supports with the model of utility function in consumption and real money balance as exposed by fischer (1979), De Gregorio (1930), Bruno and Easterly (1998) and disagree with the findings of Sidrauski’s (1967) super neutrality of money in the long run. The results are more likely to support the utility functions in real money balances and consumption
The Impact of Upstream Dam Construction on Livelihood of People in the Mekong Delta
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Hang, T.T.T.
The Mekong River is one of the largest rivers in the world origins from Tibet and flowing through China, Laos, Myanmar, Thailand, and Cambodia into the Bien Dong in Vietnam. Hydropower development project of Mekong Basin is rapidly increasing and it is affecting the nature and human behaviors in many ways. The objectives of this study were to identify the impact of hydroelectric dam projects on livelihood of downstream population in Mekong Delta, to identify socioeconomic changes of downstream population of the river, and to give proposals to systematize the construction of hydroelectric projects in the country. Interviewing and survey methods were used for data collection. Data was analyzed using both quantitative and qualitative data analysis methods. Both descriptive and inferential statistics will be used for quantitative analysis. The results of the study can be utilized to minimize the negative impact of the hydroelectric projects on nature and human behaviors in Vietnam
An Analysis of Visitor Satisfaction on Service Quality at Colombo National Museum, Sri Lanka
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Weerasingha, G.B.I.
A national museum has the potential to offer an authentic experience about the travel destination at a glance. Colombo National Museum, being located in the commercial hub of the island, is a determinant attraction in both cultural and heritage tourism aspects. Historical perspectives and the prestige artefacts denoted at the museum, attract thousands of visitors per annum. It is beneficial to measure the visitor satisfaction at Colombo Museum since the visitor is prominent for any tourist attraction to determine the survival of the attraction. Further the satisfaction level is critical on decision making of reviews, revisits, recommendations and creating an image about the attraction. Visitors are arriving with certain levels of perception and after the visit the perceived experience is resulted on different satisfaction levels due to the available facilities, features, and services at the site. Major objective is to analyse the service quality gap at the site as a tourist attraction. Specific objectives are to evaluate the quality of the visitor related facilities at the site and to explore the possibilities to promote the site with enhancing the visitor experience with quality services. The research is conducted on both qualitative and quantitative methods, where primary and secondary sources are referred in data collecting. Survey technique is used with structured questionnaire distributed for the visitors at the premises and the museum management was interviewed to identify their intellectual ideas. The questionnaire given for the visitors is designed based on the SERVEQUAL method where the visitors’ expectations were compared to perceived experience at the site. 5 elements in SERVEQUAL model including Reliability, Assurance, Tangibles, Empathy and Responsiveness were measured. 50 foreign visitors and 50 domestic visitors were used as the sample based on convenience sampling technique. Findings of the research indicate that there is distinctive gap between the visitors’ expectations and the perceived experience on service quality during the visit to the Colombo Museum
Digital Literature
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Kumara, A.M.C.
The origin and the conclusion of the Communication History is cannot be specifically defined. Despite that, communication history is being developed in generation to generation. In the initial stage of communication, it is existed by signals, symbols, printing method, photography, cinema and television. As a result of Computer technology invention it has been improved as digital communication what is existing in today. This objective of this study is analyze Digital literature which has been developed by Digital technology. The study is conducted with the special reference to “Mosam Sanda” Blog page of Mr. Manjula Wediwardhana, who is known as very famous blogger. The methodologies of this study are Interview method and Blog page content analytical methods. In conclusion, this study is identified that the blog pages are doing paly major role for the digital literature. Furthermore, the experiences and concepts achieved by social, political and economic circumstances would contribute to create a digital reader. Finally this study illustrates that blog page is maintain by Tamil poems, new poems and songs as well.
Socio-economic Status and Adaptation Strategies of Flood Victims in Selected Grama Nilaghari Divisions in Lower Valley of Kaluganga
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Siriwardana, S.H.S.M.; Herath, H.M.B.S.; Alwis, R.H.N.S.
Flood is the most frequently experienced natural hazard in Sri Lanka that can affect the socio-economic status of the number of communities living in flood-prone areas in the country. Kaluganga (River Kalu) valley is situated in the wet climatic zone of Sri Lanka which experience severe monsoon rainfall. The lower valley of Kaluganga is highly prone to frequent flash floods. Villagers living in GN Divisions in lower valley of Kaluganga have been facing number of socio-economic problems due to these frequent floods. Adaption to frequent floods is highly essential and a challenging issue. A study was conducted to explore the magnitude of the socio-economic impacts caused by floods and the manner in which the villages adapt themselves to the situation. Paraduwa and Diyagama GN divisions situated in lower valley of Kaluganga are the most affected areas. Therefore Paraduwa and Diyagama GN Divisions were selected as study area for this study. 90 households out of 613 families in these two GN Divisions were selected as the sample by using simple random sampling technique. A household survey was conducted using structured questionnaires and the data was analyzed qualitatively and simple statistical parameters were used. It was revealed that, seasonal floods directly affect the household of the above mentioned GN Divisions. According to the socio-economic assessment, 79% of the people are employed as labourers in sectors such as sand mining (45%), masonry (27%), rubber industry(12%), carpentry(8%) and related industries and most of the people are engaged in agriculture. Damages to agricultural activities and damages to their houses and working places are crucial issues. Results showed high adaptation in terms of housing construction measures, moderate adaptation for crop adjustments and protection of valuables while low adaptation in keeping boats. There are number of social problems faced by the villages such as insecurity, spreading of diseases, disturbances to education of children and mental depression. Deterioration of water quality and sanitation facilities are also serious problems. It can be concluded that villages should further strengthen to enhance their adaptation capacity as well as to overcome above mentioned problems faced by them during the times of floods
A study on trends of women’s political participation in recent times
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Perera, U.L.H.D.
Political participation is a basic concept in political science and scholars have defined the concept in different ways. It may be defined as the actions of private citizens seeking to influence or support government and politics. However, simply political participation means that a person participating for political process under her/his personnel attitude and beliefs. However, there is a discussion among the society about the women’s political participation because the women’s political participation seems to be not impressive than the male political participation. Anyhow the main objective of this paper is to identify the trends of women’s political participation in present era. This study is based on secondary data, which obtained by reports, research papers, relevant books and articles. Also content analysis used as for the methodology. Finally the study reveals that there are many negative and positive trends of women’s political participation such as there are political movement which conducted by women’s to gain their rights, women’s are still in a lower level of participating for politics and policy making procedures because their numbers are comparatively lower than that of men and also some countries took positive steps to increase women’s political participation such as introducing a quota system in Sri Lanka
Librarians’ Perceptions of Successful Leadership Skills of University Libraries in Sri Lanka : With reference Western Province Universities
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Dharmarathne, B.A.N.D.
Leadership skills are the strengths and abilities of individuals which help the oversee processes, guide initiatives and steer their employees toward the achievement of goals. Leadership skills are an essential component in positioning executives to make thoughtful decisions about their organization's mission and goals, and properly allocate resources to achieve those directives. Valuable leadership skills include the ability to delegate, inspire and communicate effectively. Other leadership traits include honesty, confidence, commitment and creativity. Librarian should have Leadership Skills. The purpose of this case study was to explore Librarians’ perceptions of successful leadership skills in the 21st century. The data gathered from selected University Librarians consisted of demographic information and responses to six open-ended interview questions. From the Data analysis, several significant themes emerged regarding successful library leadership skills in the 21st century at two levels: foundational and interpersonal. At the foundational level, technical and knowledge skills form the building blocks for the next level of interpersonal skills. Persuasion and collaborative skills are interwoven with these interpersonal skills, both of which are at the core of the postindustrial paradigm of leadership. These two levels of skills, with an emphasis on persuasion skills, should form the basis of succession planning programs for next generation librarians. Implementing such programs could lead to increased leadership diversity, greater job satisfaction, improved job performance and effectiveness, all of which help retain librarians and ease staff shortages.
The Impact of Core Benefit of Outdoor Recreation on Its Repurchasing Intention
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Abeykoon, A.M.S.J.P.; Senanayaka, R.M.C.A .
Recreation provides different benefit. To take expected recreational benefit people take move for recreation places. From this the visitors expect more escape because it causes mind therapy. The green concept of the natural environment most people loyal to the green spaces in the parks for their recreation. Walking around the green walkways in the gardens, the various green features offer the benefit people as well as the most attractive people. Therefore, this research explores How escape as a benefit of recreation consumption impact on repurchasing intention. It identify the relationship in between escape benefit in botanical garden and repurchasing intention. The literature review of this research identified, escape as a recreation benefit, repurchasing intention, marketing strategies. Objective was derived to guide the entire research: To identify the way that escape as a benefit of recreation consumption impact on repurchasing intention. In order to achieve the research objective content analysis, SPSS and SEM (structure equation model) and were used. The mixed method (quantitative & qualitative) was used to analyse the data. The analysis of this research revealed the relationship between escape benefit and repurchasing intention and how demographic factors impact on escape and how it affects for repurchasing intention. The paper concludes with suggestion for further research. Accordingly Effect of the repurchasing intention strongly defer according to the motivation through escape. But there is no significant deference in terms of experience, expectation, satisfaction, loyalty. Accordingly this research suggests that further How do experience, expectation, satisfaction, loyalty influence the impact of repurchasing intention on escape.
Understanding the customer Satisfaction level of the physical and human facilities in the fitness center. With special reference to Sugathadasa National Sport Complex Fitness Center
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Silva, M.L.M.; Priyanjila, A.S.D.; Wehigaldeniya, W.G.D.S.; Pushpa Kumara, W.A.; Madusanka, R.W.B.M.D.
In the present area, sports become a golden place in the whole world. Therefore countries spent a large amount of money to develop their sports facilities. Many people are using a fitness center to build or maintain their health, lifestyle, etc. there for many sports organizations have their owned fitness center. In the future fitness centers became a trend in society. The main purpose of this study is to examine the relationship between Customer Satisfaction (CS) with the Physical Environment Facility (PEF) and Human Facility (HF) on the fitness center. In this research approach, explanatory research style and deductive research approach. A sample group of this study includes customers in Sugathadasa National Sports Complex Fitness Center (SNSCFC). The simple random sampling method used for selecting the sample and closedended 150 questionnaires were used to collect data. The researcher used one-way ANOVA analysis to identify the significant difference between perceived facility value and demographic factors (gender, age, education, employment, income level) and chi-square analysis for identifying the relationship between both categorical variables. The descriptive results showed a significant association between CS & PEF and HF. PEF & HF have a significant relationship between customer satisfaction. According to the results, we observed a Strong association between the CS & PEF (P= 0.012), CS & HF (P=0.025). However, SNSCFC needs to develop their physical environment facilities for their customers
Rumors as a Political Instrument: Transformation of Interpersonal Rivalry to Inter-Ethnic Riot: A Study Based on Riot in Mawanella 2001
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Gunasekara, S.; Epa, H.
The rumor is one important means of mobilizing force for conflict. It work as a justification for resorting to violence. The problem was “increasing the density of the ethnic riot by rumors”. Objective was finding out how rumors pave the way for expand communal rivalries to interethnic riot. The present study is an exploratory which describes the ethnic relations and rivalries in ethnic township of Mawanella, Sri Lanka. It was based on primary and secondary data. Tools employed in collecting data include discussion with key informants, and others in face to face contact in the process of data collection and observation. The findings were, through pre – riots, an attempt had been made to arouse ethnic sentiments. An ethnic crowd are not known to each other personally and imaginary. So, a threat aimed at a member of the same ethnic group that they belong to is considered as a threat at them. The attempt made by the pre – riot rumors had been to cater such emotions. By the present emotion revealed, what could be interpreted is, that riot leaders of both Sinhalese and Muslim communities, have made an attempt to support. Some rumors have used to adopt religious fervor as an instrument to retaliate. In analysing the nature of the various rumors spreading during the post – riot situations, it looks like designing to continue the stressful conditions without a break. Rumors had been fabricated by the spoilers in conflicting situation; they were politicians, extremist religious leaders or robbers and thieves. Conclusion of the study are Rumors are structurally embedded in the riot situation and they facilitate communal violence, in many ways, because they are satisfactory and useful to rioters and their leaders, and efforts to counter rumors to misdirected and it promote either involvement or none involvement. Rumors are employed by both sides to mobilize the members of ethnic communities to face real or imagined damages for the people as a community and the cultural symbols of the community by the said to be enemy community
Effective understanding; attempt of using motion pictures to direct Sri Lankans towards Post-war Reconciliation with Reference of “Him. Her.The other” and “Demons in Paradise”
(4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Senarath, S.; Jayasekara, S.; Boteju, I.; Gunathilaka, D.
Visual media is a universal language. It addresses almost every living species on the world. The two films “Him. Her. The other” by Prasanna Vitanage, Vimukthi Jayasundera and Asoka Handagama, and “Demons in the Paradise” by Jude Ratnum can be identified as an effort they made to picturize the unseen, unidentified and unrevealed corners of the aftermaths and consequences of the 30 years of war in Sri Lanka. These films were given different messages, backgrounds and they had shown different insights of war that victims had to face. From the two motion pictures and their contents, the way they address the concept of reconciliation, it is fair to assume that the visual media is one of the best medium to address the social consciousness of lay people especially with reference to key elements of reconciliation like replacing fear, coexistence, empathy and non-violence. The aim of this study was to understand whether these two selected films address the conscious of the spectators, originated due to an unsolved question which resulted in 30 years of war and if so how they address them. This was a case study conducted through forums among spectators of the two selected motion pictures and the sample selection had been limited to the age group of below 45 years from both Tamils and Sinhalese who were not directly affected by the 30 years of civil war. The forums conducted with the spectators did not show any aggressive or negative perspective therefore, it was likely possible to anticipate a better attitudinal change from them in near future. The findings might not be representative of the study population due to the fact that the number of screenings completed so far, do not represent the majority viewership of both Sinhalese and Tamils. With the limited number of screenings and with the received mindful and positive responses it endured the hint that even in public screenings there were no any negative or aggressive responses and certainly these two films can attract the minds of the majority of the Sri Lankans to the path of reconciliation.