Volume 06 Issue 04
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Item The 3D software based virtual environments constructed as an art beyond from the technology(Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2014) Gayani, K.D.C.Today the television advertising is not just a marketing factor but also makes itself as combination of techniques, art, as well as effective persuasion element in consumerism era. In this competitive market it is astonishing that the faces of television advertising rapidly moving to capture various experiences of promoting products and persuade the mind of the consumer with the newness of attraction. In the age of digital, advertising moves to “virtual environments” as a new figure. This approach of technology has more access to emerge a perception in consumers mind, through the eye. Though this 3D software based virtual environments are utilized as an effective high-detail generated tool for advertising in the world, the definition of 3D environments still use as traditional advertising ways as past in Sri Lanka. Therefore the topic, “do the 3D software based virtual environments construct as an art beyond from technology”, is one of the contemporary issues that should be redefined in Sri Lankan society and industry. The main objective covered here is how to use the 3D software techniques within an artistic approach to constructing virtual environment of the advertisement. Three categorized TV advertisement’s environments of Architectural based, Natural Environment based and Liquid based forms of 3D settings were used to analyse the successes of visual output. The analysis consisted with the scientific research methodologies of content analysis and interviews. The success of virtual environment depends on live and realistic nature of the output visual of advertisement. The main purpose reviewed via this article, is a How 3D software based virtual environments construct as art beyond from its‟ technology that can be added highly detailed eye-pleasing surround inside of the advertisement’s visual performance that real world can do. To fulfil that performance, the requirement of 3D virtual environment needs to come originally from the product and advertising concept with a sensible definition and recognition of product, technology and art.Item Perceived Distress in College: Problem in Adjustment in a Social and Cultural Context(Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2014) Nakandalage, H.A.; Kuruppuarachchi, K.A.J.M.; Madurapperuma, B.D.This study examines the psychological distress associated with socio-cultural/economical influences among first-year students of the University of Colombo during the 2009/2010 academic year. A self-administered questionnaire was adopted with two distinctive sections: 1) the General Health Questionnaire version 30 (GHQ - 30) for determination of distress levels and 2) pilot and validated questionnaire for gathering socio-economic, education pressures, and physical stress. Information was gathered from 156 university students (68% male and 32% female) of four faculties. Of the students, 49% had distress. Students in the Law faculty showed the highest distress (53%) followed by Medical (48%) and Arts and Science (47%) faculties. Male students had a higher level of distress than female students.The most influential factors for psychological distress among first-year students were permanent residence, mode of residence during university education, and family income. Students who were having more interactions with their peers had lower distress levels. Furthermore, our results suggested that the first-year students of the University of Colombo were mainly suffering from adjustment problems to the new environment. Pre-orientation, guidance and counseling programs could be utilized as preventive measures to reduce the upsurge of psychological distress. Expansion of hostel facilities and financial assistance for needy students would be better rehabilitative measures to improve the psychological environment in universities.Item Perceived practices and attitudes of the Sri Lankan preschool children pertaining to environmental protection(Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2014) Pathirana, B.D.D.Perceptions of the environment that young children acquire in their early childhood function as a base for their holistic development. Studies convey that if children do not develop a sense of respect and caring for the environment during their early years, they are at risk of never developing such attitudes later in life. Therefore, educators, primary caregivers of children and environmental proponents should address and assess the frequency, nature, and quality of child-environment interactions during early childhood. However, research studies carried out to investigate children’s sense of environmental protection is almost nonexistent in the Sri Lankan context. The present study explores the preschool children’s perceived practices and attitudes pertaining to environment protection using a two point pictorial rating scale (12 statements, 6 pairs). Participants were 34 preschool children, 12 boys (M = 3.91; S.D = .539) and 21 girls (M = 4.19; S.D = .602), from Colombo. The research was conducted, adhering to the ethical standards of test administration for young children. After listening to their preschool teacher instruction the children were requested to put stickers against the appropriate picture which indicated their preference. Results conveyed that the majority of the children have said that they do not leave the water running when they brush their teeth (28, 82.4%), love animals (31, 91.2%), like to play outside (23, 67.6%), pick trash (32, 94.1%), like to plant things (31, 91.2), turn the lights off when they leave a room (28, 82.4%). When children’s perceived practices and attitudes of the environment was calculated the scores ranged between 9 to 12 (M = 11.088; S.D = 0.996), conveying that the majority of the children have positive attitudes and perceived practices pertaining to environmental protection.Item Private sector prospect on the adequacy of art graduates employability in Sri Lanka(Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2014) Weerasekara, C.Enhancing the Employability skills of Arts graduates is considered as a means of overcoming the problem of unemployment among the Sri Lankan university community. The majority of the products of the universities today are recorded as Arts graduates and the employability rate of them is considered low. As a rising sector and a main performer of the labor market, today, the private sector is playing its role vastly through its contribution to the labor market demands. In this scenario, the private sector prefers graduates who are committed to work, able with effective communication, having a smart personality and are well-employable. The study was aimed to examine the problem of the adequacy of state university, internal Arts graduates employability in order to fulfil private sector job requirements via private sector employers prospects, considering their satisfaction level for employability assets towards Arts graduates. This was conducted to identify the private sector prospect towards Arts graduates employability based on their knowledge and skills acquired by the degree program. The study was quantitative in nature and used descriptive statistics, cross – tabulation for the data analysis. The sample was selected from Colombo district private companies. A concise conclusion of findings of the study reveals that, even though the private sector shows a positive response towards Arts graduates‟ employability, it is not up to the standards expected by the private sector. Especially, the adequate level of Arts graduates language skills, computer skills, and leadership skills, planning skills, independency and relevancy of knowledge required by employers are inadequate. Consequently, this inadequacy of employability will lead to raise the unemployment rate among the Arts graduates in the premier part of the labor market, the private sector.Item North Korea's National Security Strategy and Its Impact on Development(Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2014) Dissanayake, B.S.National security is of paramount importance for North Korea due to the continuous hostilities between North and South Korea and the external threats posed by other nations. The military tension between North and South Korea has increased significantly with the launch of North Korea’s third nuclear test in February 2013. North Korea has attempted to justify and legitimize its nuclearization process as a self-defense mechanism which is essential for national security. Even though national security is defined at three different levels: individual, the state, and the international system, in North Korea, individual level gains priority over the others since the regime maintenance of the Kims is considered to be a critical factor in the nation’s survival. North Korean aspiration for reunification, considered to be achievable partially by reducing U.S. influence on the Korean Peninsula, and its commitment to perpetuating the Kim family regime has remained unchanged since the nation‟s founding in 1948. But, the strategies to achieve the same have evolved significantly and resulted in its nuclearization process posing a security challenge for the United States and its allies. The objective of the study was to identify and assess different types of risks caused by North Korea’s national security strategy which will have an impact on the development of North Korea. Secondary data was used to identify the various risks. These risks were assessed using a risk assessment matrix. It was revealed that certain strategic measures such as the high resource allocation for defense activities are extremely high risks posing an adverse threat to the economic growth of North Korea. Several other high, moderate and low risks were also identified. Based on the findings of the risk identification and assessment process, it is evident that North Korea’s national goal of building a “Strong and Prosperous State” has become a challenge.