9th Student Research Conference in Marketing (SRCM) - 2025
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/29644
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Item Factors Influencing on Used Passenger Car Purchase Intention by Examining the Mediation of Perceived Value in Sri Lankan Used Vehicle Market(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Nirmani, M. W. T.; Gunawardane, W. A. D. N. R.With the suspension of new car imports to Sri Lanka from 2020, there has been a significant transformation in the used vehicle market in Sri Lanka in the last decade. Therefore, understanding the factors influencing the used passenger car purchase intention of consumers will be very helpful for all organizations and businessmen involved in the used vehicle market in Sri Lanka to formulate effective strategies, the research's purpose is investigating the factors influencing on used passenger cars purchase intention in used vehicle market in Sri Lanka, focusing on the mediating role of perceived value. This study adopted a positivist approach, focusing on quantitative methodology concerned with analysing relationships between variables, and collected primary data based on a sample of 398 respondents, utilising structured online questionnaires.. The results of the analysis show that among the independent variables, brand, price, design, technical consideration, etc., only the "technical consideration" variable has a weak relationship with perceived value. It has been confirmed that it is not a significant effect by accepting other hypotheses. Accordingly, this study has further shown that the variables brand, price, design, technical consideration, perceived value is all the most important in determining purchase intention. Not only that, the findings of this study have confirmed that the mediation of perceived value is also an important variable.This research has implications for theory as well as practice. From a theoretical perspective, it enriches the literature by elaborating on the mediating role of perceived value in the context of intention to purchase a used car. Practically, it gives actionable insights to automotive companies and leasing firms on strategic branding, competitive pricing, and innovative design for enhanced consumer value perception. In addition, it provides insight to used car dealers, online buying and selling vehicle platforms, customers, and new entrepreneurs.Item Effect of Perceived Risk on Purchase Intention of Electric Scooters by Examining the Moderation of Customer Attitudes with Special Reference to Western Province in Sri Lanka(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Sapumohotti, K. G.; Gunawardane, W. A. D. N. R.Despite the economic and environmental benefits of electric scooters, adoption of e-scooter in Sri Lanka remains limited. The study investigates and bridges the gap by analysing how different types of perceived risk elements impact consumer purchase decisions, as literature on the relationship between perceived risk and purchase intention needs further investigation. A quantitative research approach is utilized to conduct a structured and systematic investigation of the problem. The survey was performed by focusing 386 respondents from the Western Province who were focused via convenience sampling.The survey was shared online, using digital media to reach a larger audience. The research utilized a deductive approach within a positivist paradigm, making it easier to evaluate stated hypotheses through empirical observation. Structural Equation Modeling (SEM) was used to investigate the complicated interactions between perceived risks, purchase intention, and consumer attitudes. The study found that perceived risks had a substantial negative influence on electric scooter buying intentions. Among the five aspects of perceived risk, performance risk and financial risk were the most impactful among prospective buyers. Customer attitudes were discovered as a significant moderator, capable of minimising the negative consequences of perceived risks.The findings were difficult to contextualize due to a lack of previous research on perceived danger in the Sri Lankan e-scooter setting. Despite these limitations, the study adds to the academic literature by describing how perceived risks and consumer attitudes influence purchase intentions. Policymakers may help these initiatives by providing incentives like as subsidies, deductions for taxes, and improvements in charging infrastructure. Targeted ads emphasizing environmental advantages and modernism can reinforce good customer attitudes, increasing adoption rates. These combined efforts, by resolving customer concerns and highlighting the benefits of electric scooters, can help Sri Lanka build its environmentally friendly transportation sector.