ICBI 2024 - Full Papers

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/29029

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    Customer Readiness and Adoption Potential of Fintech in Sri Lanka: An Empirical Investigation Using Online Platform
    (Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) Weerasinghe, K.G.; Hettiarachchi, T.R.; de Zoysa, R.P.S.; Kethmi, G.A.P.
    This study investigates the readiness of Sri Lankans to adopt fintech and explores its adoption potential. The research uses demography, financial health, financial literacy, e-readiness, mental preparedness, and overall sentiment toward fintech as independent variables, with Customer Fintech Usage (CFU) as the dependent variable. The objectives were to assess the relationships between these factors and fintech usage and to build an index representing fintech readiness. Data were gathered through a structured questionnaire from a sample of 396 respondents across all nine provinces of Sri Lanka, derived from an internet user population of 1,458,000 as of January 2023. Regression analysis revealed that while demographics and mental preparedness did not show significant relationships with fintech usage, financial health, financial literacy, e-readiness, and overall sentiment positively influenced CFU. The model accounts for 42.14% of the variability in fintech usage (R-squared = 0.4214). Additionally, the findings indicate that a Customer Fintech Readiness Index can be constructed based on the supported relationships. The findings indicate that although Sri Lanka’s current fintech readiness is relatively low, there is strong potential for growth in the future as these factors continue to evolve.
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    Factors Influencing the Migration Intention of Sri Lankan Apparel Industry Executives
    (Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) De Silva, H. W.; Devadas, U. M.
    The apparel industries in Sri Lanka are the largest exporters of high-quality apparel products to global brands. With global recognition, migration opportunities have increased, and recently, there has been an increase in the migration tendency of Sri Lankan professionals involved in the apparel industry. However, there is a lack of research on factors influencing migration intentions in the Sri Lankan context. Therefore, this study investigates the factors influencing Sri Lankan apparel industry executives' migration intentions, analyzes their level of intention, and determines the impact of these influencing factors on Sri Lankan apparel industry executives. A study using positivist philosophy and deductive methods was conducted on 248 executive employees in the Sri Lankan apparel sector. The study utilized an individual- level survey-based questionnaire method, analyzed using descriptive statistics, reliability, normality analysis, and multiple regression to test hypotheses. The study found a significant positive relationship between push and pull factors of migration intention and the migration intentions of Sri Lankan apparel industry executives. The findings suggest that policies should be developed to retain the skilled workforce in the industry, reducing migration tendencies. These policies should include micro and macro policies related to improving working conditions and involvement in political and economic issues.
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    The Potential Impact of AI-Driven Personalization on Tourist Satisfaction and Retention in Sri Lanka
    (Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) Pathirana, M. T.; Kelaniyage T. V.
    This study explores the impact of Artificial Intelligence (AI) on enhancing personalized travel experiences in Sri Lanka's tourism sector. Employing a qualitative research approach, data was collected through in-depth interviews with 18 tourists and focus groups with 21 tourism service providers. The study applies the Technology Acceptance Model (TAM), Diffusion of Innovations Theory (DOI), and Service-Dominant Logic (SDL) to analyze perceptions, adoption challenges, and potential benefits of AI technologies. Key findings indicate that while AI tools like chatbots and personalized recommendations can significantly enhance customer service and operational efficiency, their adoption is hindered by technical issues, high costs, and resistance to change. This research was conducted to provide strategic insights that can help stakeholders in the tourism sector make informed decisions about AI adoption. To address these barriers, the study recommends comprehensive training programs, robust technical infrastructure, customization to local contexts, effective communication strategies, and collaboration between stakeholders. The implications suggest that leveraging AI can enhance Sri Lanka's tourism competitiveness and promote sustainable practices. Future research should focus on the long-term impacts of AI-driven tourism on local communities and the role of government support in facilitating AI adoption.
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    Examining the Impact of Organizational Politics on Employee Commitment: The Moderating Role of Political Skills among Public Sector Employees in Sri Lanka.
    (Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) Mayuran, L.; Thasika, T; Manjula, S
    This study assesses the importance of organizational politics in shaping employee commitment, emphasizing the complex interactions between perceived politics and individual characteristics. Specifically, we examined the moderating role of political skills in the relationship between perceived politics and employee commitment. The specific impact of political skills on employee commitment related to organizational politics is an unexplored area, particularly in Sri Lanka. Therefore, this research aims to bridge this gap by not only examining the negative relationship between organizational politics and employee commitment but also clarifying the moderating effect of political skills. The present study focuses on public sector employees in Sri Lanka. Out of 400 questionnaires distributed, a total of 211 questionnaires were returned and usable. We used a convenience sampling method to capture the complexity of this relationship. The study revealed a significant negative relationship between perceived politics and employee commitment. Furthermore, our findings highlight the significant role of political abilities as a moderator, demonstrating how individuals' confidence in their abilities moderates the effects of perceived politics on commitment. Therefore, political skills positively moderate the relationship between organizational politics and employee commitment. Our study underscores the importance of organizations recognizing and mitigating the adverse effects of organizational politics on employee commitment. Additionally, it emphasizes the importance of considering individual characteristics such as political skills to effectively understand and manage workplace dynamics. This research contributes to both theoretical advances and practical implications for organizational management and human resource practices.