Commerce and Financial Management

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/215

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Subject: search.filters.subject.Social Commerce

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    Influencing Factors of Social Commerce Behavior in Saudi Arabia
    (IEEE Digital Library, 2019) Razi, M.J.M.; Sarabdeen, M.; Tamrin, M.I.M.; Kijas, A.C.M.
    Social commerce is getting popular all over the world including in the middle eastern countries. The main objective of this work is to identify the factors that influence the purchasing intention and the behavior among the Y generation and millennials in the Kingdom of Saudi Arabia. For this purpose, a hypothetical conceptual model was developed based on proven theories and well-established literature. To test this model, data were collected from 178 university students using an online questionnaire. Data were analyzed using SPSS 25. The validity and the reliability of the questionnaire items were determined through factors analysis and Cronbach Alpha. All hypotheses were supported in linear regression analysis, however, the stepwise multiple regression analysis which shows the simultaneous effects of the independent variables, resulted in that out of 11 hypotheses 3 were not supported. Based on the findings a discussion was developed at the end of the paper.
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    Social Commerce and Consumer Decision Making: A Conceptual Model from Social Support Perspective.
    (Sixth International Conference on Advances in Economics, Social Science and Human Behaviour Study (ESSHBS), 2017) Hettiarachchi, H.A.H.; Wickramasinghe, C. N.; Ranathunga, S.
    The emergence of social commerce made a paradigm shift in the business-consumer relationship realm. In fact, more power has shifted from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. Thus, understanding consumer behavior in the context of social commerce adoption has become inevitable for organizations that aim to convince consumers by particularly exploiting the advantage of social relationships and support. Moreover, such social ties will be able to facilitate trust as the most promising benefit while alleviating the perceived risk, which were the major concerns with online commerce over the years. This paper presents a framework to comprehend the impact of social commerce on the consumer decision making process stages; need recognition, information search, alternative evaluation, purchase decision and post purchase behavior with special reference to the social support perspective. In this context, pertaining literature in the field of social commerce; (1) lacks adequate explanatory model or (2) lacks substantial theoretical foundation or (3) consist practically complex models with inadequate empirical evidence. The research model employs the Social Commerce Constructs (SCC): recommendations and referrals, forums and communities, and ratings and reviews to examine the respective influence towards the consumer decision making process stages. Therefore, this paper intends to comprehend the impact of social commerce towards an integrative model incorporating all the consumer decision steps anticipating new knowledge. Further, this conceptual model is suggested to be empirically tested to validate the practical implications.