Commerce and Financial Management
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Item The Influence of Social Commerce on Consumer Decisions(The International Technology Management Review, 2018) Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S.Today, comprehending consumer behavior is becoming dynamically challenging with the emergence of social commerce. Business organizations are now striving to convince consumers by exploiting the advantage of social support empowered by online social networks. Importantly, social ties in such online social networks facilitate trust as the most compelling benefit while alleviating the perceived risk, which happened to be the major concerns with electronic commerce over the years. This research study is aimed at understanding the impact of social commerce on the consumer behavior, particularly consumer decision-making stages. Hence, this research was conducted as a quantitative study involving a cross-sectional survey and gathered valid responses from Facebook users. Structural Equation Modeling (SEM) was used to analyze data and test hypotheses. The findings exhibited significant positive effects from social commerce on all the consumer decision-making stages namely; need recognition, information search, alternative evaluation, purchase decision and post-purchase decision. Therefore, this study highlights the importance of employing an appropriate social commerce strategy for business organizations.Item How Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands(Sri Lanka Journal of Marketing, University of Kelaniya, 2019) Lakmal, K.G.P.; Hettiarachchi, H.A.H.; Anuranga, B.K.H.D.Prominent studies revealed that building the right relationship with the right social media influencer is one of the biggest challenges in influencer marketing. This study mainly aimed at exploring how Sri Lankan beauty and personal care brands opt social media influencers for their influencer marketing campaigns on Instagram. To fulfill the purpose of the study, the study adopted qualitative research approach based on semi-structured interviews to collect responses. The respondents were the personnel responsible for supervising influencer marketing campaigns of beauty and personal care brands in Sri Lanka. The study adopted thematic analysis to perform the analysis of the study and revealed that Sri Lankan beauty and personal care brands opt social media (Instagram) influencers based on top four “REAL” qualities, namely: Relatedness, Engagement, Authenticity and Loyalty. Moreover, researchers discovered the main reasons for choosing social media influencers by Sri Lankan beauty and personal care brands. In addition, study found that the same brands were not much interested in checking the demographic details when selecting social media influencers.Item Adopting e-hailing Application Among Malaysian Millennials(The 7th International Conference on Cyber and IT Service Management (CITSM), Jakarta Convention Center – Jakarta, 2019) Razi, M.J.M.; Tamrin, M.I.M.; Nor, R.M.e-hailing apps dominate the public taxi transport sector all over the globe. Different researchers study this disruptive business model from a different perspective. The current researchers look at this phenomenon from the technology acceptance perspective. Technology Acceptance Model (TAM) make the base for the study. The variables Performance Expectancy (PE) and the Effort Expectancy (EE) and another two variables Trust, and Enjoyment are also considered in this study. Data were collected from 352 university students who are millennials. Out of the four hypotheses proposed, Effort Expectancy (H2), Trust (H3), and Enjoyment (H4) positively influence Intention. The hypothesis related to PE (H1) was not supported. Implications are discussed.Item Supervised Identification of Acinetobacter Baumanni Strains Using Artificial Neural Network(Journal of Information Systems and Digital Technologies, Vol. 1, No. 2, 2019) Tamrin, M.I.M.; Maifiah, M.H.M.; Azemin, M.Z.C.; Turaev, S.; Razi, M.J.M.In hospital environments around the world bacterial contamination is prevalence. One of the most commonly found bacteria is the Acinetobacter Baumannii. It can cause unitary tract, lung, abdominal and central nervous system infection. This bacteria is becoming more resistant to antibiotics. Thus, identification of the non-resistant from the resistant bacteria strain is of important for the correct course of treatments. We propose to use the artificial neural network (ANN) for supervised identification of this bacteria. The mass spectra generated from the liquid chromatography mass spectrometry (LCMS) were used as the features to train the ANN. However, due to the massive number of features, we applied the principle component analysis (PCA) to reduce the dimensions. Less than 1% of the original number of features were utilized. The hand out validation method confirmed that the accuracy, sensitivity and specificity are 0.75 respectively. In order to avoid selection biasness in the sampling, 5-fold cross validation was performed. In comparison, the average accuracy is close to 0.75 but the average sensitivity is slightly higher by 0.50Item Equity Risk Premium Puzzle: Evidence from Indonesia and Sri Lanka(Bulletin of Indonesian Economic Studies, 2019) Morawakage, P.S.; Nimal, P.D.; Kuruppuarachchi, D.This paper investigates the equity risk premium puzzle in the Indonesian and Sri Lankan stock markets in order to identify the relationship between the volatility of excess returns and the equity risk premium. The asymmetric impact of negative shocks on the equity risk premium is also examined using threshold and exponential GARCH-M models. We analyse data on the excess returns of the Indonesian and Sri Lankan stock markets from 2004 to 2013, and we find that the impact of the conditional volatility of excess returns on the equity risk premium is not significant in either country. Instead, we find an impact from negative return shocks on the equity risk premium only in Sri Lanka. Therefore, we conclude that investors are not compensated for the conditional volatility of the excess returns in these two markets, while Sri Lankan investors are compensated for the risk of negative shocks.Item Knowledge management behavior among academicians: The case of a Malaysian higher learning institution(Journal of Information and Communication Technology, 2019) Razi, M.J.M.; Habibullah, M.; Hussin, H.to perform to the expectation including higher learning institutions (HLIs). Hence, struggling to perform is an indication of lack of KM initiatives. Though many facets of KM have been investigated in HLIs, more studies are needed as the previous empirical works have focused only on knowledge sharing behavior among academicians. An intensive literature review exposes that nonexistence of works employing KM-related theories. Therefore, this study seeks to investigate academicians’ perceived intention (KM Intention) and involvement in KM initiatives (KM Behavior) and its predictors in a Malaysian HLI, which is struggling to perform, by relating theory of knowledge creation. KM intention explains the perception and the attitudes towards KM while the KM behavior illustrates the real behavior. Both these variables were operationalized based on knowledge creation theory through the socialization, externalization, combination, and internalization (SECI) process. A conceptual framework was developed based on the theory of reasoned action and the theory of planned behavior. Six independent variables representative of the socio-cultural nature of KM - trust, management support, decentralization, IT support, performance expectancy, and effort expectancy - were considered as the predictors of KM intention, which in turn, predict KM behavior. Data were collected from 156 academicians from an HLI in Malaysia using questionnaires. The questionnaire items were adapted from previous studies. The structural model analysis confirmed that out of seven proposed hypotheses, four are supported: Trust, performance expectancy, and effort expectancy influence KM Intention, while KM Intention influences KM Behavior. Even though further research works are needed to generalize the findings, the current research and the findings can enrich the KM literature and provide some insights to the decision makers of the selected HLI on the appropriate KM implementation strategies.Item "THE INTERPLAY BETWEEN NOVELTY, PRIOR KNOWLEDGE AND RESOURCE INVESTMENTS IN NEW VENTURE EMERGENCE (SUMMARY)(Frontiers of Entrepreneurship Research, 2015) Huyghe, Annelore.; Davidsson, Per.; Semasinghe, D.M.Despite Shane & Venkataraman’s (2000) call for studies on the interdependence of entrepreneurs and “opportunities”, empirical research going beyond the individual to explore the non-actor part of the “entrepreneurship nexus”, as well as the interplay between both, remains scarce (Davidsson forthcoming; Grégoire & Shepherd 2012). Replacing objective “opportunities” with subjective new venture ideas as the nexus partner, our study addresses this critical gap in the literature. Specifically, we investigate the contingent relationships through which the novelty of new venture ideas influences nascent ventures’ ability to get established in the market. Highly novel new venture ideas represent a key source of economic development, as they imply greater potential for growth and high profits (Rosenbusch et al. 2011). However, novelty also increases the uncertainty, complexity and liabilities related to the venture creation process (Samuelsson & Davidsson 2009). This tension has recently led to a debate on the performance implications of novelty in the context of new ventures (e.g., Amason et al. 2006, Boyer & Blazy 2013). We advance this emerging stream of research by focusing on nascent ventures (avoiding survival bias) and by disentangling mediating and moderating contingencies pertaining to the novelty-performance relationship.Item Social Commerce and Consumer Decision Making: A Conceptual Model from Social Support Perspective.(Sixth International Conference on Advances in Economics, Social Science and Human Behaviour Study (ESSHBS), 2017) Hettiarachchi, H.A.H.; Wickramasinghe, C. N.; Ranathunga, S.The emergence of social commerce made a paradigm shift in the business-consumer relationship realm. In fact, more power has shifted from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. Thus, understanding consumer behavior in the context of social commerce adoption has become inevitable for organizations that aim to convince consumers by particularly exploiting the advantage of social relationships and support. Moreover, such social ties will be able to facilitate trust as the most promising benefit while alleviating the perceived risk, which were the major concerns with online commerce over the years. This paper presents a framework to comprehend the impact of social commerce on the consumer decision making process stages; need recognition, information search, alternative evaluation, purchase decision and post purchase behavior with special reference to the social support perspective. In this context, pertaining literature in the field of social commerce; (1) lacks adequate explanatory model or (2) lacks substantial theoretical foundation or (3) consist practically complex models with inadequate empirical evidence. The research model employs the Social Commerce Constructs (SCC): recommendations and referrals, forums and communities, and ratings and reviews to examine the respective influence towards the consumer decision making process stages. Therefore, this paper intends to comprehend the impact of social commerce towards an integrative model incorporating all the consumer decision steps anticipating new knowledge. Further, this conceptual model is suggested to be empirically tested to validate the practical implications.Item Imperatives of Entrepreneurial Venture Growth: the role of Cognition and learning of entrepreneurs(2016) Jeewandarage, P.M.Item Employee Retention and Job Satisfaction of Public Sector School Teachers in Sri Lanka(2015) Fernando, W.R.P.K.Job satisfaction is an agreed to favor condition of the workplace that affects both organizational and emotional feelings which employee attitude work friendly. The study objectives are identified the factors of job satisfaction, it’s level and priority of variables in public sector school teachers in Sri Lanka and the demographic factors which are influenced on the variables of job satisfaction of public sector school teachers in Sri Lanka. Further, comparatively male teachers are very less figures as school teachers in Sri Lanka. The statistical tools were adapted to test the study such as average rank analysis, percentage analysis and ANOVA, the test was calculated at the 5% level of significance and all the analyses were carried out using SPSS - 17.0 version. The trends of, negative effectiveness of job satisfaction were displayed in public sector school teachers of Sri Lanka. The study found that respondents are dissatisfied with their services due to the main reason of compensation.