ARS - 2006

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    Future prospects of value added tea sector of Sri Lanka: comparative study,
    (University of Kelaniya, 2006) Wanninayake, W.M.C.B.; Dissanayake, D.M.R.
    Sri Lanka has been position in the world as one of leading tea manufactures and it has more than 100 years of experience for Sri Lankan tea industry. The world tea market has been rapidly growing with newly emerging customer needs. Specially it could be identified that the relative importance of unbranded (basic) tea consumption is being decreased among those high end segments all over the world. Although Sri Lankan tea industry had been mainly focused on bulk tea from the beginning now, Sri Lankan tea sector is being diversified into value added trends with some value added strategies in terms of new product levels, value features, branding and packaging too. But again, the major international tea competitors such as Kenya, China, India, Indonesia, Vietnam and Argentina are also aggressively following those value added strategies to penetrate and capture the potential markets. With this background Sri Lankan value added tea sector has to scan the existing and potential competitive forces to develop effective competitive strategies for having sustainable marketing results. Here, this research focuses on identifying the present competitive situation of Sri Lankan value added tea sector compared to international competition and further it discusses the existing strategies followed by this sector in terms of international brand development. The research has been broadly based on secondary data published by Central Bank of Sri Lanka, Sri Lankan Tea board, web site published articles, journals and news papers. Further some primary data has been collected through unstructured personal interviews. Finally researchers have found following major findings. 􀂙 The relative importance of value added tea in Sri Lankan tea industry has been growing tremendously. 􀂙 It has achieved relatively higher net gain by Sri Lankan value added tea than other competitive countries. 􀂙 Sri Lankan tea sector is following tea import strategy and re-export them with added values successfully. 􀂙 The overall brand development in Sri Lankan tea industry should be further developed so that it can acquire a higher competitive share. Here the researchers have concluded some recommendations for competitive development in Sri Lankan value added tea sector
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    The Study of the potentials of Folk-Media performance as a form of effective communication in community mobilization
    (University of Kelaniya, 2006) Jinadasa, W.W.M.P.K.
    The major function of the community development programme is to build up awareness and empower the community in order to achieve the objective. So far the most common methodology has been discussion, dialogue and lecture programme with the system of small-group communication. This type of communication is known as Praja Sabha, Sanwardhana Sabha, Grammiya Sabha…. Within development programmes. The historical origin of this system is also interesting. In the past in Sri Lanka we hear of the systematic use of Wel Sabha, Wariga Sabha,Wau Sabha… as a method of small group communication.This method has been in use in Sri Lanka over long period of time and today it seems appropriate that we should move in to a more effective alternative media of communication. It seems appropriate that we make use of features of Performance Arts which are available in the Traditional Folk- Media such as Vocalization, Instrumentalization, Dancing, and Dramatization which are prevalent in rituals and folk-lore. Development messages can be communicated effectively through the use of Kavikolaya, Adaberaya (Drumming), ritual forms of chanting, Panchaturya Vadanaya, Mask dancing and Devil Dancing. This type of presentation is more attractive as well as emotionally touches the audience. It also embodies variety of Rasa such as humor, Heroism, Erotic and Fantasy and variety of feelings. A broad change can be effected by the activization of Performance Arts in case of mobilization programmes. This could be made use of as a new methodology and a systematic approach in community participation. Such programmes can be organized with the participation of Traditional Folk-artists as well as enthusiastic youth of the areas. This pilot test was done covering 28 villages in the Rasnayakapura Divisional Secretary area. It was tested on 24 instances by Intermediate Technology Development Group (I.T.D.G)in the Community Governance Programme as a tool of Community Mobilization from 31st July 2004 to 1st July 2005.
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    The establishment of National Sports Information Center in Sri Lanka: A feasibility study
    (University of Kelaniya, 2006) Suraweera, S.A.D.H.N.
    People in all the fields of study need information for their studies as well as for day-today activities. Libraries and information centers are required to provide information snob people. Information center is an office or a section of a bibliographical center, research bureau or documentation center which provides information about books or on a subject with which the organization providing the facilities of the center gets concerned (Encyclopedia of Library and Information Science, 1990). From the beginning of human civilization man has been using sport as a means to exhibit his power and skill and also recreation. A sport is a discipline connected to numerous other spheres and it is not confined to play field alone. Various academic activities and research taking place in the field of sports have made it necessary to search for new information connected with sports. Sportsmen, trainers, administrators, media people, researchers and others connected with sports are constantly engaged in information searching. Therefore it is imperative to obtain information not only in print form but in electronic form as well. Theoretical aspects of sports have intensified this need. Absence of a formal institution to provide sports related information is a drawback to the development of sports in the country. Therefore the establishment of a National Sports Information Center is a timely need. With the help of librarians and people interested in sports a qualitative and a quantitative survey was done as a part of this research. Details related to information searching, source of information, expected information, existing library information services, bibliographic search tools available, and media coverage etc. were surveyed. Questionnaires were administered to gather data from selected sportsmen, coaches, sports officers, administrators, doctors and other interested people. Statistics from librarians representing different grades were obtained through interviews. The method adopted for data collection was non – probability convenience sampling method. Analysis of data revealed that sports related information available in the libraries was inadequate and that a large body of people expects current information in the field of sports. Survey also indicated the dearth of sport related literature in Sinhala medium and the need of an information center. The need for the collection of resources and the establishment to maintaining of a National Sports Information Center and the proposals to enhance the access to Sports information by Sri Lankans are among major suggestions of the study.
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    Archaeological Heritage in Biyagama Division
    (University of Kelaniya, 2006) Gunawardhana, P.; Namalgamuwa, H.; Bandara, N.; Wijesuriya, D.; Saldin, M.; Mahoney, T.
    Archaeological heritage of the Kelaniya region goes back to the Proto-historic times. The transitional phase from the Mesolithic culture of the Pre-historic period to the Protohistoric or Early Iron Age is revealed in the region. The Proto-historic period in Sri Lanka is believed to be in 1000 BC (Senaviratne, 1985). The black and red ware found from the Pilapitiya, draws our attention to the fact that the Kelani valley region has played a key role during this period. According to the chronicles, Kelaniya had been an organized city and remained a remarkable strategic point from the 3 rd century BC. As ancient Sri Lanka was strategically located on the trade routes between south –East Asia and west Asia, it is suggested that Kalyani or Kalyani pattanam might have functioned as a main sea port of the city where many traders lived and engaged in the international trade. However, due to the rapid development of the socio-economic sector in the country, it tended to change the cultural landscape and also the contemporary appearance of the buildings, monuments and sites. For the investigation of this region as an initial stage, we used the unsystematic survey method which has identified about one hundred thirty seven archaeological heritage sites (Gunawardhana, 2006). The aim of this paper is to discuss the archaeological heritage of Biyagama division and will finish addressing the concepts of archaeological heritage of this environment.
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    Heritage tourism: complexities of land management and archaeological presentation
    (University of Kelaniya, 2006) Gunawardhana, P.; Adikari, G.; Hathurusinghe, S.; Katugampola, M.; Bandara, N.; Namalgamuwa, H.; Wijesuriya, D.
    Ibbankatuwa is possibly the best-known megalithic burial site in Sri Lanka where can be attractive to, and capable of appreciation. It has grate potentiality to foster tourism. The massive heritage site, built in 700 BC is great significance. Ibbankatuwa and its environs is perhaps the most numinous and archaeologically sensitive region which is a major tourist destination. Most importantly, locating two World heritage sites such as Sigiriya and Dambulla are playing a key role within the zone. It is obvious that the maintenance of a massive land area, social life of the people within the land and archaeological presentation of the site are the major problems currently associated with Ibbankatuwa which needs to be managed. It is significant to secure the preservation of the site to promote the enhancement of the character and the appearance of the environs (Boniface and Fowler, 1993). Moreover, there are complexities of land ownership, land use and land management which have to be considered as a whole. More than ten hectares of land owned by the Archaeology Survey Department where twenty families are residing but they are not allowed to build permanent houses. Apart from that open land is used for agricultural purposes; basically the cultivation of grain and banana but these interventions also brings its problems to the heritage site. It is clear that the archaeological presentation in a formidable form is necessary to attract the tourists. The aim of this paper is to discuss the problems of the site and to provide suggestions for promotion to tourist attraction. The creation of the project planning at Ibbankatuwa on the basis of the cultural, tourist, recreational and educational asset would minimize destructions to the site and earn a substantial annual income for the country.
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