2nd-2017

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/17332

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Subject: search.filters.subject.Western province

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    Effect of Point of Sale Material on Impulsive Buying Behavior in Western Province with Special Reference to Anchor Newdale in Restaurant Context.
    (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Eranga, M.A.T.D.; Perera, G. N. R.
    In the present business environment, marketers are using different kinds of point of sale materials to achieve the organizational communication goals. Companies spend millions on developing and executing POSM strategies as they see fit. Fonterra Brands Lanka is the leading dairy manufacture in Sri Lanka. It has spread its branches to the extents of everyday nutrition and advanced nutrition. Fonterra has been operating in the Sri Lankan market as the market leader in almost every dairy product for more than two decades now, by setting the industry standards to the global level. This study attempts to measure the effect of point of sale material on impulsive buying behavior in the Western province with reference to Anchor Newdale yoghurts in the restaurant context. For this purpose, 122 respondents were selected by using multi stage mix sampling method. The data analysis covered correlation & regression by using the version 20.0 of SPSS package. Results revealed that Point of sale materials and impulsive buying are positively correlated.
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    The Study on the Impact of Customer Based Brand Equity on Customer Satisfaction: With Special Reference to Corporate Customers of Arpico Interiors Brand in Western Province
    (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Marasingha, T. R.; Herath, H.M.R.P.
    This research was done to identify the impact of: Customer based brand equity on customer satisfaction of Arpico Interiors brand in Western province, Sri Lanka. Based on Aaker (1991)’s: Customer based brand equity model, the researcher constructed the model and the purpose was to investigate the applicability and practicality of the model with reference to Arpico Interiors brand. Brand Associations by nine items, Perceived Quality by six items, Brand Loyalty by Three items and Customer Satisfaction by three items were considered. According to Greener (2008), convenience sampling method was taken for the sample calculation and only 270 respondents as representing each district, 90 respondents per each were taken to the sample and selfadministered, standard structured questionnaires were distributed for corporate customers of Arpico Interiors (Pvt) Ltd. After checking whether the research fulfills three assumptions, regression analysis was run to measure the impact of brand equity dimensions on customer satisfaction. Based on the findings, H1, H2 and H3 were accepted which denote the brand association, brand awareness and perceived quality impacts on customer satisfaction of Western province and it was proven that the brand loyalty has no impact on customer satisfaction of Arpico Interiors brand in any of the districts of Western province.