2nd-2017

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/17332

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Subject: search.filters.subject.Organic Food

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    The Factors Affecting Consumer Purchase Intention of Organic Food in Sri Lanka.
    (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Silva, A.S.S.; Fernando, P.M.P.
    Due to the current prominence of the concept “Organic Food” this research was conducted to identify relationship between organic food purchasing intension and several considering factors. A comprehensive literature review was carried out in order to identify the major factors leading in to organic food purchase intention among customers in both local and international context. Price, Quality of the foods, Healthiness, Labeling and Place were selected to study under the research as independent variables and customers’ organic food purchase intention was considered as the dependent variable. The study was quantitative in nature and a self-administrative questionnaire was prepared using the available literature to measure the relationship between the independent and dependent variables. This was distributed to 150 sample who are both organic consumers and non-consumers with potential buying power to consume organic foods using convenience sampling technique. Also special attention was given to distribute the questionnaire to a sample from metropolitan areas of the western province due to the higher organic product availability and awareness within the region. In order to analyse the data Pearson Correlation Analysis and Regression a\Analysis were used. Correlation analysis revealed that place, healthiness, quality and labeling are having a positive association with consumers’ purchase intention of organic foods. Also the regression analysis further established these relationships.
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    Factors Influence on the Consumer Attitude towards Organic Food Purchasing in Western Province
    (Department of Marketing Management, University of Kelaniya, 2017) Karunadasa, H.H.J.; Weerasiri, R.A.S.
    The purpose of this research study examines the factors influencing on the consumer attitude towards organic food and how attitude effect on the purchasing intention of organic food. Since the concept of organic food is becoming increasingly popular concept among food retailing sector which enables the food manufacturers to enhance their competitive edge against their rivals. This study is based on online and offline survey conducted on 200 respondents from Western province who are knowledgeable as well as consumed organic food. This research study tested six hypothesis where all the hypothesis are proved except one hypothesis. The research findings indicate that, the health consciousness, environmental consciousness, consumer knowledge and personal norms positively impacts the consumer attitude towards the organic food whereas only subjective norms do not positively impacts the consumer attitude. Also, the research findings proves the positive relationship between the customer attitudes towards the purchasing intentions of organic food. Finally, these findings were used to suggest the marketing strategies which are most suitable to fit with the consumer expectations