2nd-2017
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/17332
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Item A Study on Assessing the Factors and Extent of Brand Loyalty in Sri Lankan Decorative Paint Industry(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Liyanage, T.H.; Fernando, P.M.P.The number of decorative paint companies in the Sri Lankan market is increasing and similar to that the customer demand is also increasing. Today this particular industry has become one of the profitable industries in Sri Lanka. According to the comprehensive literature review carried out, it was noted that 95% of market share has been captured by seven companies out of the 60 brands. This research study was a step towards understanding the factors affecting to brand loyalty and the extent of the loyalty in the decorative paint industry in Sri Lanka. Consistent with the objectives the research questions were set. The hypothesis were based on selected independent factors from literature review. The research approach was consist of quantitative data and the main data collection method was done through a structured questionnaire. 153 customers were selected using convenience sampling methodology for the study. Descriptive statistics was used to present the data and correlation and regression analysis were employed as inferential statistics. According to the results Brand Image, Price, Referral Marketing, Product Quality, Communication, Environmental Friendliness have a direct impact to the attitudinal brand loyalty in decorative paint industry. But the Availability does not have a direct impact to the brand loyalty in the industry. Companies can use research outcomes in order to increase their brand loyalty and reduce cost in retaining customers.Item The Relationship between Customer Loyalty and Value Added Services in Mobile Telecommunication Service Industry in Sri Lanka(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Madushani, Y.B.N.; Herath, H. M. R. P.The objective of this study is to examine the relationship between Value Added Services and Customer loyalty in mobile telecommunication industry in Sri Lanka. The research was carried out as a descriptive study. As a pre approach to the research a comprehensive literature has been introduced in the second chapter. According to literature reviewed, a conceptual frame work has built for the study. The third chapter is describing how the whole research has been carried out. This study was conducted in five mobile telecommunication network in Sri Lanka. Data were obtained from questionnaire from a convenience based chosen sample of selected 75 subscribers of the mobile telecommunication industry in Sri Lanka.In this descriptive study, the researcher described the degree and type of value added services adopted by the mobile telecommunication service and degree of relationship between customer loyalty and value added services developed by the mobile telecommunication service providers in the Sri Lanka. The findings indicate that results could statistically confirm there is relationship between the Value Added Services and customer loyalty and Value added services most important to the customers for their lifestyle.Item Studying on Factors Affecting Customer Loyalty in Motor Bicycle Market in Sri Lanka(Department of Marketing Management, University of Kelaniya, 2017) Niluka, P.S.; Kumara, W.D.Increasing number of motorcycle brand in circulation led to a very tight competition in the motorcycle market, particularly in the type of motorcycle. This makes the consumer faced with various choices of brands, so the motorcycle manufacturers need to know the tastes and desires of consumers to create and sell a motorcycle can be favored by consumers. The purpose of this study was to determine which factors basically affect for customer loyalty in two wheelers industry in Sri Lanka. The survey was conducted during November 2016 among the people in Colombo district using questionnaire to gather primary data. The Sample size of this survey is 100 respondents form the selected areas of Colombo district who are entitle to the age limit of 18 – over 60 and who use or has motor bicycles in Colombo Districts.. Descriptive and inferential statistical methods such as mean, standard deviation and correlation were used to analyze the data. Analyses were done using the SPSS for Windows (Version 23) software and MS Excel. The hypotheses which were tested based on the Price, Features, Performance, and Brand image and after sale services and all these hypotheses were accepted. Therefore it can be concluded that all those these factors influence on customer satisfaction and loyalty on two wheeler’s market in Sri Lanka