2nd-2017

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/17332

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Has files: YesSubject: search.filters.subject.Sales Promotions

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    Factors that Impact on Customer Switching Behavior of Sanitary Napkins with Special Reference to Sri Lankan Market.
    (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Somarathna, S.B.D.L.; Patabandige, S.S.J.
    The research was implemented with the objective of identifying factors that impact on customer switching behavior of sanitary napkin with special reference to Sri Lankan market. To accomplish the desired objective conceptual framework designed based on the independent and dependent variables. For that brand switching considered as dependent variable and dissatisfaction of previous consumed brand, need of variety, peer influence, sales promotions, impact of advertisement were considered as independent variables. Based on these variables conceptual model was developed. For the purpose of achieving objectives responses were gathered from 100 respondents. After gathering the information, the data were analyzed using different analytical tools. The data was coded and analyzed using SPSS 20.0 statistical tools including descriptive statistics. After testing all hypothesis, it is considered to be a positive impact from all independent variables on dependent variable. So as a final comment this research study will support the marketers who are in sanitary napkin market and who are willing to join this market.
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    The Effect of In-Store Promotion Tools On Purchase Intention of Sri Lankan Supermarket Consumers: With Special Reference to Western Province
    (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Ekanayaka, H.P.R.A.P.; Patabendige, S.S.J.
    With rapid changes in customer life style and shopping habits, supermarkets are becoming more popular among Sri Lankan customers. In a competitive nature of supermarket industry, the management of supermarkets practice in-store promotion tools with the purpose of winning this completion. So this research is conducted to investigate the relationship between in-store promotion tools on purchase intention. Sample was gathered from the each district of western province and convenience sample were used to select the sample. 150 respondents were selected from each district according to the population dispersion of the province. The researcher has used the SPSS data analyzing software to analyze gathered data. The research findings show two significant insights of the research. First, it has evaluated the consumers’ shopping behavior. Secondly, findings are shown while achieving the researcher’s main objective of investigating the relationship between in-store promotion tools and the customers purchase intention of Sri Lankan supermarket consumers. The findings indicated that all five in-store promotional tools show a significant relationship to purchase intention. The strongest relationship was shown by the product displays, the second was lighting while others were background music, sales promotions and the audio video broadcasting respectively