2nd-2017
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/17332
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Item Impact of Sharing Economy on Customer Purchasing Intention in the Hotel Industry in Sri Lanka(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Guruge, M.S.P.; Wijenayake, S.I.As a result of the phenomenal growth of the sharing economy in the tourism industry, investigating its impacts on travellers and tourist destinations is of paramount importance. Accordingly this study attempts to measure the impact of sharing economy on customer purchasing intention in the hotel industry. Based on a survey targeting foreign tourists from the Southern province, it was identified that economic benefit, sustainability consideration, trustworthiness, local experience & facilitating conditions significantly impact on customer purchasing intention in the hotel industry. The statistical outputs revealed out of the five main factors, trustworthiness and economic benefits were identified as to be the most impactful variables on customer purchasing intention. Even though the importance of these variables has been different from country to country the situation prevailing within the Sri Lankan context has been identified here. Further the empirical evidence from this study suggests several theoretical and practical implications for the tourism and hospitality businesses and directions for future research.Item Impact of Marketing Mix Element on Customer Purchase Intention With Reference To Lubricant Market in Sri Lanka(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Bamunusinghe, K.B.H.M.; Wijenayake, S.I.This research was conducted to find out the Impact of Marketing Mix element on the customer purchase intension for lubricant products market in Sri Lanka. Researcher has found out that there is a positive relationship among marketing mix and customer purchase intension. For the partial perspective, the study suggests some strategies for the management of Lubricant Product industry. Also mention some further research areas. A sample of 100 respondents who are above 20 years of age and who are capable of making decisions of vehicle maintenance from Colombo and Gampaha districts were selected to conduct the study. A questionnaire based survey was conducted to collect data and stated hypotheses were tested using correlation and regression analysis. SPSS was used as the data analysis tool. Results of the research provide insights for lubricant market to make marketing mix decisions.Item The impact of demographic and social class on purchasing intention, with special reference to fashion luxury good market in Sri Lanka(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Wijesinghe, J.S.T.; Wijenayake, S.I.The study is mainly focusing the impact of demographics and social class on purchasing intention; with special reference to fashion luxury good market in Sri Lanka. In the study the demographics and social class has been taken in to consideration to measure the consumer purchasing intention. this study only limited few areas (Gampaha, Colombo, Kegalle, Kurunegala etc.). The sample population of 100 has been analyzed through the survey method and a questionnaire had been distributed in order to collect data. Correlation technique has been used to evaluate the consumer purchasing intention. By using this method Hypothesis were tested. 4 hypotheses were accepted and 1 was rejected. As of the outcome of the study that repercussion the impact of demographical and social factors are positively associated with the purchasing intention respect of the selected sample context. as a matter of fact, that reveal those variables are stimulators which are capable enough to trigger consumers purchasing intentions. Thus, the research has elaborated significant contribution of the contemporary word by proving there is positive relationship of the variables. Therefore, the researcher has suggested the further investigations in the area of purchasing intention.Item The Factors Influencing on Internet Banking Adoption in Sri Lanka(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Mangalee, J.D.C.; Wijenayake, S.I.In this present era of technology, every individual is being affected by technology. E-banking technology has wide acceptance throughout the world. It is getting popular day by day and the development and success of internet banking in Sri Lanka depends on the customers‟ acceptability of this concept. Although there were lots of researches had been conducted related to the adoption of internet banking in foreign countries, the researches relating to Sri Lanka is limited. The underlying purpose of this research is to evaluate the factors influencing on internet banking adoption in Sri Lanka. In here model was developed through online survey. Five hypotheses were developed and this model was tested with 100 respondent western province in Sri Lanka. The response of the respondents was quite appreciated and the response rate was about 82%. Reliability and regression technique are employed to study the relationship. Perceived risk, perceived trust, perceived usefulness, social influence, perceived security factors were used to measure customer adoption of internet banking. The results of data analysis showed that above factors have impact customer adoption of internet banking. The results also propose that demographic factors impact significantly internet banking adoption in Sri Lanka.Item Impact of Health Oriented Attitudes on Customer Purchasing Decision in Processed Food Industry(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Jayasiri, G.D.D.M.; Wijenayake, S.I.Processed food industry is very successful industry with in word and it is growing day by day. Even though it is observed that there is a high consumption of processed food items, there are evidences that methods of food processing can harm the notoriousness of food. s will be damaged the nutritious value of the fresh foods. Therefore, this study is conducted to identify the health oriented attitudes of consumers in making purchasing decision in processed food industry. The population in concern is the people in western province out of which 150 responders were selected. The mean median, mode, correlation such as descriptive statistical methods were used in analyzing the gathered data using SPSS as the analytical tool. Results confirm that health consciousness, health information orientations, health oriented beliefs and orientations toward healthy activities have an effect on the purchasing decision of processed foods industry in Sri Lanka.Item Relationship between Customer Satisfaction and Service Quality in Banking Industry in Sri Lanka.(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Fernando, P.R.S.; Wijenayake, S.I.The article involves the Gap Model in Service Quality as the theoretical criteria. The gap model is a model, which is covered under service quality. This model helps the organization to identify the difference between the service that the company gives and what the customer expectations are. The industry that chose to run the gap model is banking industry in Sri Lanka. The overall purpose of this article is to introduce and analyze the fifth gap which identifies the difference between the consumer expectations and the service provided. The article involves a critical examination of the satisfaction and service quality relationship. Customer satisfaction with a company’s products or services is often seen as the key to a company’s success and long-term competitiveness. In the context of a service industry, customer satisfaction is often viewed as a central determinant of customer retention through the development of relationships. This model is very helpful for the organization in order to identify what the customers are really expecting from bank. Banks are service oriented organizations, the GAP model is ideal for them to get the feedback from the customers as to whether they are satisfied by the service given to them or not.Item The Impact of the Marketing Communication Tools on Brand Awareness in Second Hand Automobile Market in Sri Lanka(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) de Silva, A.K.S.; Wijenayake, S.I.This study is done to examine the impact of marketing communication tools on brand awareness in second hand automobile industry in Sri Lanka. It was identified that there is an increased usage of automobiles and most of people are buying used automobile from owners and automobile companies. Furthermore, it is observed that people consider many factors in their purchasing decision making process. Therefore the main objective of this study is to identify impact marketing communication tools on brand awareness in second hand automobile industry. A survey was conducted using a structured questionnaire to examine the stated hypothesis. Primary data was collected from 80 respondents who buy second hand automobiles in Colombo district and Gampaha District. Collected data were entered to SPSS software for purpose of basic data analysis. The impact of marketing communication tools on brand awareness in second hand automobile in Sri Lanka was identified as the final result of the study.