Browsing by Subject "E-marketing"

Now showing items 1-3 of 3

E-MARKETING MODEL FOR SUCCESSFUL ENTREPRENEURS

Ahmad, H.S.; Taha, S.M.; Zafar, F. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

This paper illustrates a new electronic model for successful entrepreneurs. The authors have analyzed classical models namely 5ls Model, 10 C’s of Marketing, 3-Race Planning, 4 C’s marketing model & McKinsey’s consumer ...
Mastering Cognitive Computing as a tool for Information Design in E-marketing Strategies.

Abeysinghe, A. (International Conference on the Humanities (ICH), 2017 Faculty of Humanities, University of Kelaniya, Sri Lanka., 2017)

The emergence of the paradigm of Internet marketing (E-marketing) has created new avenues in marketing strategies required for the Internet age. While traditional marketing strategies are replaced by Internet based strategies, ...
Methodological Specificities and Possibilities of Application of Tourism Market Research via Internet

Andrlic, B.; Serzhanov, V.; Hak, M. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)

Today's market conditions have imposed a growing part of business with the support of information systems. Timely information becomes an increasingly important resource that gives the company a competitive edge. As the ...

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