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Impact of customer demographic characteristics, (income, occupation and gender) on brand loyalty

Impact of customer demographic characteristics, (income, occupation and gender) on brand loyalty

Weerasiri, R.A.S.; Dissanayake, D.M.R.
URI: http://repository.kln.ac.lk/handle/123456789/7296
Citation: Weerasiri, R.A.S. and Dissanayake, D.M.R., 2009. Impact of customer demographic characteristics, (income, occupation and gender) on brand loyalty, Golden Jubilee Commemoration Volume, University of Kelaniya, Sri Lanka. pp 319-344.
Date: 2009

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