Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka

dc.contributor.author	Dissanayake, D.M.R.
dc.date.accessioned	2015-03-31T04:05:19Z
dc.date.available	2015-03-31T04:05:19Z
dc.date.issued	2008
dc.identifier.citation	Dissanayake, D.M.R., 2008. Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 42.	en_US
dc.identifier.uri	http://repository.kln.ac.lk/handle/123456789/6616
dc.language.iso	en	en_US
dc.publisher	University of Kelaniya	en_US
dc.title	Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka	en_US
dc.type	Article	en_US