Abstract:
The intention of this study is to present some initial factors pertaining to the religious
communication as reflected in media insights. In this direction, some concepts relating to
Buddhism will be taken as the guiding model. These in turn will be examined in relation
to the strengths, weaknesses and limitations in mass media channel such as the print
the sound and the visual. Furthermore, the manner in which the religious communication
was transferred from the traditional models to more modernistic mass media channels
was also examined. This will be taken into consideration from the three mass media
channels, the print, the sound and the visual. To what extent the impact of the religious
message is disseminated and to what extent the socio -religious pattern of
understanding to help elevate the masses in the field of ethics, morals and social
upliftment into the recipient is the hypothesis of this study. The two ends of the study will
consist of the communicator and the receiver as to the extent of the user orientation is
moulded into a model will also be the extended study anticipating will be dealt as a
research.
In this study, a special emphasis is laid to gauge the intensity and the validity of
religious studies with special reference to Buddhist teachings enabling us to promote a
new model for mass media user. In this context, the present state of the mass media
status will be examined empirically with a series of interviews with the user orientation
techniques in communication studies. Followed by this, our observations and
conclusions will be presented.
